Hot on the heels of today's announcement that Optus has switched its media agency from Starcom MediaVest to IPG's UM,Virgin Mobile has also announced changes to its agency roster.
Following a competitive pitch process, Whybin/TBWA has been appointed as its lead creative agency, with Eleven PR to handle public relations and social media. With Collective will lead customer marketing activity.
UM has been appointed to look after all media activity for the Virgin Mobile account, with Emotive also joining the roster as a content partner for the brand.
The shake-up leaves behind incumbent agencies, Havas, One Green Bean and Starcom MediaVest, who will continue to work with the business until March 2016.
Head of Virgin Mobile, David Scribner, says: "Whybin\TBWA, Eleven PR, UM, Emotive and With Collective all demonstrated fantastic creativity and disruptive strategic thinking throughout the pitch process.
“ At Virgin Mobile we’re known for our innovative campaigns that generate talkability and shake up the market, and we’re confident that these five agencies are the perfect partners to help us continue to deliver award-winning work.”
Scribner paid tribute to the telco's incumbent agencies.
"Virgin Mobile has enjoyed a great partnership with Havas, One Green Bean and MediaVest for a number of years, working collaboratively to produce some exceptional award-winning creative campaigns. We’d like to thank the teams for all their hard work in making the Virgin Mobile brand what it is today,” Scribner says.
Whybin/TBWA, Eleven PR, With Collective, UM and Emotive will begin working with Virgin Mobile in January 2016.
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