Third senior Foxtel marketer exits

Rosie Baker
By Rosie Baker | 15 November 2017
Rob Farmer

Foxtel former marketing director Rob Farmer has left the business after six years.

It’s understood he left Foxtel two weeks ago "to pursue other opportunities", leaving the pay TV network with gaps in some very senior marketing roles.

Farmer had been with Foxtel since 2011, most recently as director of brand marketing, content and products. He has a long background in the television industry, having joined Foxtel from UK network ITV. Before that he was at Freeview, the UK’s free digital TV network.

His departure comes shortly after Mark Buckman, former managing director of customer and retail, exited suddenly.

Buckman had been in the post 18 months and oversaw its rebrand and the launch of Foxtel Now. He spearheaded the improvement of its data-driven marketing capability, rolled out Foxtel's voice of the customer program, and accelerated the digitisation of customer processes.

Deanne Weir, former managing director of content aggregation, also exited in recent months and in July, Foxtel's director of content commercialisation Sharb Farjami left the business after scooping a global role at News Corp’s social media news agency Storyful.

Foxtel says it is still seeking a marketing lead to fill the top spot.

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