Foxtel's top marketer Mark Buckman to exit

Arvind Hickman
By Arvind Hickman | 18 September 2017
Mark Buckman

Foxtel's most senior marketer Mark Buckman will leave the pay TV company in December.

Foxtel confirmed the move to AdNews and clarified that he is indeed in an ongoing permanent role, as opposed to being brought on for Foxtel's transformation only.

Buckman, who is Foxtel's managing director customer and retail, will become the second senior executive to exit the business after managing director of content aggregation Deanne Weir leaves at the this month.

Buckman played a pivotal role in Foxtel's recent rebrand and leaves only 18 months into the role. At the rebrand, Buckman said Foxtel's new corporate identity is designed to be less masculine and more accessible to viewers.

Other achievements, highlighted in a staff email from Foxtel boss Peter Tonagh, include the successful launch of Foxtel Now, improving data-driven marketing capability, implementing Marvel/command centre, a roll out of Foxtel's voice of the customer program, and the acceleration of the digitisation of customer processes.

"Foxtel is very sorry that Mark Buckman has decided to move on from Foxtel after 18 months," a Foxtel spokesperson says.

"In that relatively short period Mark has initiated significant change. This includes the reset of the Foxtel brand with a new identity and new positioning (Foxtel for Everyone); the successful launch of Foxtel Now; the significant boost to our data driven marketing capability and the acceleration of the digitisation of our customer processes.

"Mark will stay with Foxtel until mid-December and we wish him every success in the future."

 

Buckman is a former CMO of Telstra and the Commonwealth Bank and is one of the most respected marketers in Australia.
AdNews has approached Foxtel for further details.

In July AdNews reported how Foxtel's director of content commercialisation Sharb Farjami was set to exit the business after scooping a global chief revenue officer role at News Corp’s social media news agency Storyful - he was prmoted to CEO after just weeks in the role.

Farjami had been at Foxtel, which is jointly owned by News Corp and Telstra, for just 10 months, in the director of content commercialisation role. He joined from News Corp and has been working on the pay TV network's addressable TV offering alongside Nic Hodges, who also joined from News Corp earlier this year.

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