Last night's episode of The Bachelor took Lindt's sponsorship status to the next level, with a tub filled with 300 litres of the chocolatey grossness goodness.
An audience of 750,000 metro viewers tuned into see Richie and Alex go on their single date. While a relaxing bath or indulging in a chocolate (or five) is usually a romantic moment, the Twitterati didn't appreciate when Ten combined the two.
Sharing their shock throughout Thursday night’s episode of The Bachelor, countless viewers commented on the "soft porn" feel of the date and questioned its suitability for a prime-time timeslot.
One viewer tweeted: "Ok officially no longer suitable for children under the age of 18," one viewer tweeted, with another commenting, "I feel like I'm watching an intro to a weird porno."
Check out AdNews favourite tweets below:
But hey, who said advertising doesn't work?
A few people may have been turned off by the racy scene, but it certainly got people to turn on their TVs, topping the ratings chart for the most watched entertainment program of the night. It was also the most watched program in all key demographics.
Advertisers swooned to Richie's return to the small screen, with big brands getting on board. You can read about it here.
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