With the Rio 2016 Olympics kicking off this weekend, we take a look at the best (and worst) campaigns launched to celebrate the games.
Brands such as McDonald’s, Samsung, Coca-Cola, Visa and more have all jumped on board with a different take on Olympic advertising, but what's your favourite?
Maccas and Optus went for a more humorous approach, whereas Samsung and Coke tapped into the emotional side of the sporting celebration.
And what is an Olympics Games without controversy – Telstra got itself into hot water by pushing ‘misleading ads’ and Samsung has been called out for launching an ad very similar to Coca-Cola’s 2014 Super Bowl ad.
Over at AdNews we have our favourite Olympic campaigns, but we want to know what you love the most.
Check out the campaigns below and vote for your favourite here.
1. Macca’s All Day Breakfast – Olympic Games.
2. Samung 'The Anthem' - Rio 2016 Olympic Games
3. Optus #FanUpAUS - Support the Aussie Athletes
6. Visa Rio Olymic Games - The Heart
7. Chobani: #NoBadStuff Anthem
9. #TeamRefugees: Champions against all odds
10. Woolworths - Grown in Australia, picked for Rio
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
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