Chobani tells stories of US athletes in Olympic push

8 July 2016

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Chobani has launched its biggest marketing push out of the US as a sponsor of the Olympics.

Yoghurt brand Chobani is stressing its goodness in a new campaign telling the stories of Team USA ahead of the Rio Olympics 2016.

The campaign is the company’s biggest marketing push of the year, featuring Paralympic triathlete Melissa Stockwell, wrestler Jordan Burroughs and Team USA soccer player Alex Morgan.

In the main spot, we see snippets of five members of the USA Team preparing themselves physically and mentally to complete.

The voiceover says: “You can only be great if you’re full of goodness.”

The idea behind the campaign is Chobani helps power Olympic athletes with its all-natural products.

The campaign includes a TV spot that will debut in the US. In all, Chobani plans to run more than 40 videos as part of the campaign, from commercials to digital video profiles, workout routines and cooking segments with the athletes it is sponsoring.

Credits

Brand: Chobani
Founder: Hamdi Ulukaya
Chief Marketing and Brand Officer: Peter McGuinness
Marketing: Jessica Lauria, Scott Bacco, Danielle Palmer
Communications: Michael Gonda, Blair Aires

Creative Agency: Opperman Weiss
Creative Directors: Paul Opperman, Jeff Weiss, Antonio Navas
Design & Integration Director: Benjamin Bailey

Executive Producer: Mark Johnston
Managing Director: Julian Shiff
Account Supervisor: Alexa Beck

Production Co.: SUPERPRIME
Director: Laurence Dunmore
Executive Producer: Rebecca Skinner
Executive Producer: Roger Zorovich
Managing Director: Michelle Ross
Producer: Michele Abbott
DP: Jeff Cronenweth

Editorial Co.: Bug Editorial
Editor: Andre Betz
Executive Producer: Caitlin Grady

Color: The Mill NY
Colorist: Fergus McCall
Senior Color Producer: Natalie Westerfield

VFX: Blacksmith
Flame Artist: Danny Morris
Executive Producer: Charlotte Arnold
Producer: Bomyee Hwang

Music: Duotone
Music By: Jack Livesey
Executive Producer: David Leinheardt
Producer: Gio Loboto

Mix: Heard City
Mixer: Cory Melious

Managing Director: Gloria Pitagorsky
Producer: Sasha Awn

Strategic Partnerships: DDCD
PR Agency: Weber Shandwick
Media Agency: OMD
Shopper Agency: Momentum
Digital Agency: RGA

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