The Bachelor finale wins ratings, but Australia at a loss

Lindsay Bennett
By Lindsay Bennett | 16 September 2016
Richie has chosen Alex on the last episode of The Bachelor, but Australia isn't too happy about it...

In what the internet is calling the biggest heist since Guy Sebastian won Australian Idol back in 2003, Alex Nation has taken the rose that matters and Richie Strahan’s heart in the finale of The Bachelor last night.

The Channel Ten show drew in an impressive 1.3 million metro viewers. It was the most watched show in the key demographics of 16-39, 18-49, 25-54.

Twitter erupted with furore when it was clear Alex had won instead of fan favourite Nikki Gogan, with one user demanding Malcom Turnbull start a plebiscite to have the result reversed. So far there has been 26 million views of tweets about the finale, which is expected to increase as the show continues to trend in Australia.

The rest of the finale was watched by 1.103 million, which was up on the launch of the season when 882,000 people tuned in.

Last night’s episode was up on the 2015 finale episode of The Bachelor, which saw an average of 1.2 million tune in to see Sam Wood falls head over heels for Snezana Markoski. The 2014 finale, in which Blake Garvey proposed to Sam Frost before dumping her before the finale hit TV screens, attacted 1.374m metro viewers.

The episode was down on last year’s finale of The Bachelorette which pulled in 1.50 million metro viewers when Sam Frost picked Sasha Mielczarek.

Network Ten chief programming officer Beverley McGarvey says the Bachelor Australia has cemented its place as "one of the most talked about and successful programs on Australian television".

Ten hopes to continue the sucess of The Bachelor with the new season of The Bachelorette kicking off next Wednesday

The biggest spike of tweets during last night's show followed Richie's decision to end things with Nikki. Twitter says it was one of the largest volumes of tweets it's seen as a result of Australian TV this year.

tweet spikes bachie

Oddly, Bachelor host Osher Gunsberg is being blamed for the unpopular result as he also hosted the first Australian Idol series that saw Guy Sebastian take the title over Shannon Noll.

While Noll initially enjoyed greater success, particularly in rural areas, Sebastian has since developed into one of Australia's more popular music artists and even represented the country at last year's Eurovision song contest. Noll, on the other hand, now performs at suburban pubs, RSL clubs and country festivals, including the Deniliquin Ute Muster.

bachelor finale tweets 1

One Twitter user, who claims to have an alibi, said Gunsberg is an accessory to the “two biggest robberies in Australian history”.

bachelor finale tweets 4

These are the top three Tweets from last night's episode: 

top tweets bachie

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Read more about these related brands, agencies and people

comments powered by Disqus