ABC's hit show about advertising Gruen has pulled the biggest entertainment show audience of Wednesday night as hosts Wil Anderson, Ten GM Russel Howcroft, Leo Burnett chairman Todd Sampson were joined by One Green Bean MD Claire Salvetti and Camey O'Keefe, the integrated business lead of WPP's GTB (previously known as Blue Hive).
Gruen drew an average metro audience of 901,000 in the 8.30pm slot, according to OzTam figures. The show explored ‘Dadvertising’ ahead of Father’s Day and took aim at Coles’ infamous ‘Down Down’ ads.
It also showcased and celebrated the “We’re the Superhumans” trailer for the Rio Paralympic Games.
The response on Twitter to the Paralympics ad was overwhelmingly positive
The second episode of Anh’s Brush with Fame, also on ABC, starred Amanda Keller and was the second most-watched entertainment program.
The Bachelor won the battle of the reality formats with 821,000 metro viewers, ahead of Married at First Sight (788,000) and The Block (786,000).
The Bachelor was the most-watched program in the demographics 16-39, 18-49 and 25-54.
#TheBachelorAU trended on Twitter, with conversations kicking off around the Tough Mudder challenge.
Overall, Seven won the night with an audience share of 26.7%, followed closely by Nine with 26.5%, Network Ten (21.5%) and ABC (18.3%).
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