It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.
Sportsbet and its lead creative agency BMF have cut ties as the online gambling platform prepares to in-house the majority of its creative needs. BMF was appointed to the account back in 2015, and has since been responsible for some of the brand's most recognisable ads, including the infamous banned Ben Johnson 'juicing' ad. Sources told AdNews Sportsbet will still look to work with external creative agencies in the future, with larger campaigns being pitched on a case-by-base basis. BMF confirmed the split to AdNews, adding that the new strategy didn't align with its business.
Business and financial news network CNBC has appointed WeThinkMedia as its exclusive advertising business representative in Australia and New Zealand as it looks to boost its presence locally. The independent media representation business will connect local advertisers and agencies with CNBC’s audience across its various platforms. CNBC has a dedicated Sydney team covering Australian business stories for a global audience.
Destination NSW and Lake Macquarie City Council
We Are Explorers’ in-house content agency Explorer Studios, specialists in creating outdoor, adventure and travel based content and campaigns, were appointed by the NSW Government’s tourism and major events agency Destination NSW in conjunction with Lake Macquarie City Council to produce a tourism campaign following a competitive pitch. The agency was enlisted to create the 'Love the Lake' winter campaign to raise awareness of the nature and adventure experiences available to the 18-35 year old demographic, such as abseiling beside a waterfall in the Watagans National Park, kayaking to sand islands on the lake, surfing the iconic Catherine Hill Bay or watching the sunrise from natural beach caves at Caves Beach.
Open Universities has appointed Hatched Media to its media account. The account went up for pitch last year and is believed to be worth at least $7 million. "We’re currently in the process of transitioning the OUA media account, which will be fully managed by Hatched Media as of June 1st," a spokesperson from Open Universities told AdNews.
Spirit of Tasmania
Independent media agency Atomic 212 has won the media account for the Spirit of Tasmania, the main ferry line between the state and mainland Australia. AdNews understands that the account is worth approximately $8 million in annual billings, with the service wholly owned by the Tasmanian Government. With annual revenue of over $200m, Atomic will be responsible for handling the media strategy, planning and booking across all media channels.The company conducted a rigorous and competitive tender process earlier this year as the current three-year media service agreement was coming to an end. The account was previously held my Wavemaker.
Boats Camping Fishing
The Monkeys have won the creative account for Boats Camping Fishing (BCF), the Super Retail Group-owned outdoor supplies retailer. The agency, which is part of Accenture Interactive, will be rolling out creative work for the retailer later this year. The account was previously held by Clemenger Melbourne. BCF is known for its TV and radio advertising, including its popular tagline 'It's BCFing Fun'. Last year consumers slammed the business for swapping out the word 'fun' for 'gun' in the ad.
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