We Are Explorers’ in-house content agency Explorer Studios were appointed by Destination NSW in conjunction with Lake Macquarie City Council to produce the campaign.
Adventure and travel media company We Are Explorers has created a new campaign to promote Lake Macquarie as a weekend destination while encouraging younger visitors to explore the range of activities it has to offer.
We Are Explorers’ in-house content agency Explorer Studios were appointed by the NSW Government’s tourism and major events agency Destination NSW in conjunction with Lake Macquarie City Council to produce the campaign following a competitive pitch.
The Love the Lake winter campaign was designed to raise awareness of the nature and adventure experiences available to the 18 to 35 year old demographic, such as abseiling beside a waterfall in the Watagans National Park, kayaking to sand islands on the lake, surfing Catherine Hill Bay or watching the sunrise from natural beach caves at Caves Beach.
The 30-second video, which includes a 15-second cut down and a further three themed spots, will run across Facebook and Instagram.
An original music track, produced by Rumble Studios, was commissioned to accompany the video.
“We were tasked with showcasing the range of experiences Sydney escape artists can collect there within one adventure fuelled weekend," We Are Explorers founder Henry Brydon says.
"Working alongside Destination NSW and Lake Macquarie City Council, Love the Lake captures these epic moments that can be found just 90 minutes from Sydney.”