Pitch Wrap: Weight Watchers, Kmart, Aus Post

By AdNews | 24 May 2019

It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.

Weight Watchers

WW, the new Weight Watchers, has appointed Connecting Plots as their new lead creative partner. The relationship coincides with the appointment of broadcast journalist Samantha Armytage as its newest ambassador. The agency will also manage the new "It works" campaign. Earlier this year, it was revealed that indie full-service shop Cummins&Partners had won the media account for the business.

Australia Post

Australia Post is set to review its agency arrangements less than a year after reappointing Dentsu X as its media agency of record, AdNews understands. The account, which according to Nielsen is worth roughly $5 million annually, has been held by the agency since 2014. Sources close to AdNews say the pitch is in it early stages, with a handful of agencies involved. They added that the media spend is in fact in excess of $5m and may climb as Australia Post looks to boost its reach in market. "With the ever-changing landscape of media and technology,Australia Post is constantly looking to evolve its marketing strategy and remain at the forefront of campaign strategy, planning and execution. With our current partnership due to end in coming months, we are conducting a closed tender with selected media agencies," an Australia Post spokesperson told AdNews.

Kmart
UM has retained the media communications portfolio for discount department store Kmart, following a competitive pitch process which began at the beginning of 2019. The agency has held Kmart's media accounts for 14 years and was the incumbent in the full-pitch process that narrowed to two agencies in the final decision. AdNews understands OMD and WPP-owned media agency stable GroupM were apart of the final process.

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