Nike Just Does It, while others don’t 13 minutes ago
Brands that respond to cultural crises are the ones that “own” the conversation during a crisis.
Where (and how) you can grow in the social media landscape during COVID-19 yesterday
This is how the current social media landscape looks after three months of lockdown.
How can you influence consumer behaviour in a post-COVID world? 2 days ago
The relationship brands enjoyed with their customers probably won’t be the same post-COVID.
Creating a frictionless experience with programmatic advertising 6 days ago
While the digital landscape is ever-changing, the fundamentals of marketing remain crucial.
A poem for National Sorry Day last week
"No, I’m not asking you to say sorry. I’m asking you to pick up the phone, be closer, yarn, listen and...
Putting the current disruption in context will guide recovery last week
Celebrate the small pleasures and bring your brand closer to daily life.
Trust in healthcare is soaring and that calls for a closer look at the landscape last week
The coronavirus has impacted the entire business spectrum in different ways, but the healthcare sector...
Normal has become the new aspirational: here’s what brands need to do about it. 2 weeks ago
Even seeing people hugging on TV and going to a crowded bar or restaurant together makes me feel warmer.