Opinions

In a market as nuanced and, yes, multicultural as ours, generalisation is the enemy of effectiveness.

"Your value didn’t disappear the day your job did - it’s still entirely yours to carry into whatever...

"Creative excellence is measured by how effectively an idea survives contact with culture."

"The brands that win will be the ones that hard wire trust, attention, context, and audience quality...

Putting out the call to all CEOs of small and medium-sized companies.

"Too many strategies are still built for a simpler era."

"Every agency’s favourite phrase “More for Less” is back in vogue, but what exactly does it mean in...

"In other words, measurement starts long before the data capture itself."

"If you saw my desktop right now, you'd probably question how I maintain employment."

"The challenge for brands over the next few years won't simply be proving value. It will be...

"Take the first step, because the only way to beat the intimidation is head on."

There is a commercial solution, but the industry has been too afraid to build it.

A reflection on ‘the human value’ of advertising inspired by judging Young Lions.

Lack of urgency from the top end of the market.

And the window to reach them before they decide is short.

It's never been built on mechanics.

Why great ideas aren’t scarce but bold execution is, and AI is raising the bar.

Our industry doesn't need more managers who used to be experts.

Less daring, but ultimately more disciplined.

This is the conversation the industry needs to have.

The physical world isn't going anywhere, and neither is the medium built within it.

It starts with real people.

But every brand can benefit from comedy.

The temptation will be to pick a corner to become either transformation zealots or evolution purists.

Live sport is not behaving like the rest of TV.

Trust matters.

No need to dive in headfirst.

What do we know that nobody else knows?