OMD's Dan Robins joins Spotify to lead programmatic offering

Lindsay Bennett
By Lindsay Bennett | 12 April 2017

Spotify has bolstered its sales division across Australia and New Zealand with the hire of OMD's Dan Robins and Adshel's Collene Wright.

Robins, who spoke at last year's AdNews Media & Marketing Summit, joins Spotify as head of programmatic and data from his previous position of head of interactive at OMD. He was hired to lead Spotify’s programmatic and data offering across ANZ.

“Australia is one of the top three programmatic audio revenue markets for Spotify globally," Spotify AUNZ head of sales Andrea Ingham says.

The Australian market has always been incredibly receptive to audio and programmatic audio (our newest offering) is no different; there’s a huge opportunity for growth."

Robins brings 10 years of experience in the digital industry working on clients including Telstra, Qantas, Tabcorp and McDonald’s. He was also part of the team at OMD which specifically built a hybrid trading desk model for Telstra. 

Spotify says his wealth of knowledge will help it develop its programmatic strategy through a mixture of data and ad products.

Wright joins as Melbourne sales director. Wright is Spotify’s first sales hire in Melbourne whose previous experience includes a number of management roles at Adshel and APN Outdoor.

See here for: ‘You don’t have to scream at the audience’ to get cut through in audio

She is tasked with helping to drive continued revenue growth across key clients based in Victoria and ensuring continued momentum in the Melbourne market.

“This year marks five years for Spotify in the Australian market; we have continued to experience solid growth with no signs of slowing down and are thrilled to have talent of this calibre join the team,” Ingham adds.

Both roles commence early May and will report directly to Ingham.

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