News Bulletin: MasterChef heats up Thursday, Academy Brand taps digital agency,

By AdNews | 14 July 2017

MasterChef wins Thursday

MasterChef lead Thursday night for prime time shows, with an average metro audience of 895,000. The cooking show peaked at 1.53 million and also won all three key demographics. Nine News was the top program for the night, with an average metro audience of 995,000. The channel has been on a role since the Sunday launch of Ninja Warrior, which pulled in record crowds for the first three episodes and saw Seven pull its Sunday debut of Big Little Shots as a result. The eighth episode of Seven's 'Toddlers Make You Laugh Out Loud' had an average metro audience of 542,000. Nine won the night in terms of share, with 18.6% of viewers. Seven followed closely behind with 17.9%, while Ten had a 14.2% share. 

The Academy Brand appoints Search Insights

Sydney based independent agency Search Insights has won the digital marketing account of clothing company Academy Brand following a competitive pitch. Search Insights will undertake strategy, data science, SEO, paid search advertising, paid social media advertising, display & remarketing, and email marketing. Academy Brand ecommerce manager Bec Clark says the partnership will elevate the brand to the next level in the digital landscape and help create the ultimate customer experience.

DataXu ramps up video offering
DataXu has inked a deal with video advertising marketplace Teads. DataXu is now the first DSP with programmatic access to Teads Studio Video Units. It means its brand and agency customers have access to new video ad formats from Teads, that can be delivered across a range of devices and reported on in real-time.

Woolies to phase out lightweight plastic bags

Woolworths will begin phasing out plastic bags around the country. The supermarket giant is currently giving out roughly 3.2 billion lightweight plastic bags per year. The move will only impact the states where plastic bag laws are not already in place; New South Wales, Victoria and Western Australia. Woolies will begin producing stronger, reusable plastic bags which will cost 15c per bag and continue pushing the fabric bags already available. Woolworths Group CEO Brad Banducci announced the change at the supermarket's Double Bay store and said the phasing out is expected to be completed by 30 June 2018. More on Woolies here.

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