Seven adjusts TV plans as Nine's Ninja grips hard on ratings

Daisy Doctor
By Daisy Doctor | 12 July 2017
Ninja Warrior's Luke Ha

Nine's Australian Ninja Warrior has smashed two million viewers for a third night runninng, enhancing its reputation as the biggest TV launch of the past five years.

The success of the show is so strong that rival Seven has decided to reschedule the launch of new show Little Big Shots, which was due to debut on Sunday. A new launch date has not been set.

"We want to screen Little Big Shots to the biggest audience possible and attempting to split the family audience with Ninja does not feel like a smart play," Seven director of programming Angus Ross told AdNews.

Last night, Ninja Warrior attracted a national average audience of 2.13 million and an average metro audience of 1.47 million, winning all key demos.

The show is only 200,000 people down from its Sunday launch, which pulled in 2.33 million viewers, while 2.27 million tuned into the second episode on Monday.

In the past two years, no entertainment shows have pulled in three consecutive +2 million viewer audiences, let alone a completely new concept.

The next best program last night, Nine News, had an average metro audience of 1.08 million. Against Ninja, Ten's cooking format MasterChef attracted 779,000 viewers while a special on Princess Diana dropped to 599,000 viewers on Seven.

Seven's Yummy Mummies failed to crack the top 20 programs for its third episode. While the audience numbers are not available, Nine's broadcast of Casino Royale came in 20th place and had an average metro audience of 380,000.

Nine won the daily share for the night, with 27.5% of the audience. Seven had 14.8% while Ten had 14.2%.

Last night's episode of Ninja featured three new obstacles in the course and 50 new competitors, including two members of Australian music group Justice Crew, who both had a rapid Rise and Fall before troubling the scoreboard.

The first Ninja to complete the course of the night was stuntman Luke Ha, who clocked a time of three minutes and 12 seconds, check out his full run here:

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day. Need a job? Visit adnewsjobs.com.au.

Read more about these related brands, agencies and people

comments powered by Disqus