News Bulletin: Adobe challenges creative silos; WA Tourism expands roster; Elle gets innovative

By AdNews | 28 March 2018
Adobe Facebook page photo

Adobe aims to tear down walls

Adobe has released a new offering giving marketers more control over basic design elements including advertising copy and other assets used in display ads. Its new Advertising Cloud Creative is aimed at banishing pain points that many marketers have. In announcing the move at the Adobe Summit, the firm says marketers continue to be challenged by siloed creative and media processes as well as disparate systems and platforms. By giving marketers more control, they can optimise/target their display advertising across ad sizes and make changes to their ads themselves without needing to go back to their agency or re-trafficking. Other additions are aimed at making advertising a "more connected" experience, including attribution measurement to inform media buying decisions. Keith Eadie, vice president and general manager of Adobe Advertising Cloud, says it's about "tearing down the walls between creative, data and media". See more here.

Western Australia Tourism expands roster with Storyation

Tourism Western Australia has appointed content agency Storyation to its panel of agencies to promote the state within Australia and overseas. Founded by two ex-Fairfax execs, Storyation was recently named AdNews' Small Agency of the Year at the AdNews Agency of the Year Awards. Storyation was appointed after a very thorough nationwide competitive pitch process.

Elle hands cover control to readers

Elle Australia is set to launch the first ever ‘print-on-demand’ cover for its May 2018 issue. A series of covers have been produced showcasing five young female stars of 2018. Readers can choose their own experience by pre-ordering their favourite #ELLERiseUp issue cover online. Female stars such as singer/songwriter Amy Shark, AFLW player Darcy Vescio, model Victoria Lee and actresses Katherine Langford and Danielle Macdonald will all appear as part of the cover initiative.


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