CHE Proximity named AdNews Agency of the Year

Rosie Baker
By Rosie Baker | 15 March 2018

CHE Proximity has been crowned Agency of the Year at the AdNews Agency of the Year Awards.

CHE Proximity won four awards on the night, including Victorian Agency of the Year, Customer Experience Agency of the Year, Best Use of Data, and Digital Campaign of the Year for The Hearing Test In Disguise.

Its parent group, Clemenger BBDO, also won Advertising Network of the Year.

The Monkeys, a finalists for Agency of the Year, won NSW Agency of the Year.

Ad of the year was also handed to The Monkeys and Meat & Livestock Australia for its summer lamb campaign. It’s the second year in a row the annual campaign has won the accolade.

Independent Agency of the Year went to The Royals.

The AdNews Effectiveness Award, which was introduced this year, saw two campaigns recognised. One, which showed effectiveness with a commerical outcome, the other, effectiveness in behaviour change. 

The People and Culture Award went to REA Group.

Woolworths was named the AdNews Brand of the Year award, with judges noting the brand's incredible turnaround.

For the full list of winners, see below.

Tom Dery and Tom McFarlane were jointly entered into the AdNews Advertising Hall of Fame.

Read a profile interview with 'The Toms’ here.

Congratulations to all the winners, whose great work and business performance deserves to be recognised, and thank you to our sponsors for their support.

The Winners:

NSW Agency of the Year
The Monkeys

VIC Agency of the Year
CHE Proximity

State Agency of the Year
BCM

Digital Agency of the Year
Ogilvy Australia

Specialist Agency of the Year
Traffik Group

Customer Experience Agency of the Year
CHE Proximity

PR Agency of the Year
Eleven

Production Agency of the Year
FINCH

In-House/Bespoke Agency of the Year
Myer@Clemenger BBDO Melbourne

Independent Agency of the Year
The Royals

Small Agency of the Year - Independent
Storyation

Small Agency of the Year - Network
TKT Sydney

Emerging Agency of the Year
Poem

Advertising Network of the Year
Clemenger BBDO

Media Campaign of the Year
Host/Havas, Palau Pledge

Small Budget Media Campaign of the Year (Less than $250,000)
Host/Havas, Palau Pledge

Digital Campaign of the Year
CHE Proximity, The Hearing Test In Disguise

Ad Campaign of the Year
BMF, ALDI Good Different

Ad of the Year
The Monkeys, Celebrate Australia

Best Use of Mobile
Ogilvy Australia, Melbourne, AAMI SmartPlates

Best Use of Data
CHE Proximity, The Hearing Test In Disguise

Best Use of Technology
Ogilvy Australia, Melbourne, AAMI SmartPlates

The Branded Content Award
TKT Sydney, Wasteland with a V’ a game mod by V Energy.

The UnLtd Award
Cummins&Partners / History Will Be Kind 

Stop The Horror

Game Changer
Host/Havas, Palau Pledge

The AdNews Effectiveness Award
The Monkeys, Celebrate Australia
Clemenger BBDO Melbourne, Meet Graham

Brand of the Year
Woolworths

People and Culture Award
REA Group

Congratulations to The Toms.

A word from Maurice Saatchi.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au

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