Industry Profile: Adobe head of digital transformation Scott Rigby

Pippa Chambers
By Pippa Chambers | 15 August 2017
Scott Rigby

Our Industry Insights Profile takes a weekly look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.

Last week we spoke to managing partner at Maud Nick Jackson. This week we head to Sydney to meet Adobe head of digital transformation Scott Rigby.

Duration in current role/time at the company:
Eight months in the current role, eight years at Adobe.

In one sentence, how would you describe what the company does?
We enable businesses to create and deliver emotive experiences that not only connect them with their customers, but also their employees.

In one sentence, what does your role involve?
Providing over the horizon thinking on the future of work, industries and business.

Within the last six months/year, what stands out as the company’s major milestones?
The launch of the Adobe Experience Cloud is the first, purpose-built system, created to power the Experience Business. It combines industry leading products and solutions, a complete and extensible platform, and robust partner ecosystem.

See: Adobe unveils TubeMogul plan - launches 'Advertising' Cloud

Best thing about the industry you work in:

The pace of change and innovation.

Career-wise, where do you see yourself in three years time?

Leading Adobe’s innovation in the use of blockchain.

What is the elephant in the room? The thing that no one is talking about – but they should be.

How to better equip boards and executives with digital knowledge to accelerate investment decisioning before they’re disrupted.

Tell us one thing people at work don’t know about you?

I am introvert, but no one believes me.

Top networking tip:

I fly internationally 1-2 times a month and I always make an effort to introduce myself to the person in the seat next to me. I’ve met some truly fascinating people by doing this.

My favourite restaurant for a business lunch is:

The Cut in the Rocks, Sydney. The restaurant has a great atmosphere and their signature dish is a six-hour slow roast.

My favourite advert is:

‘Not Happy Jan’ - Yellow Pages

My must-have gadget is:

Alexa Echo Dot – Amazon

My favourite media is:

To stay on top of current trends and tech disruptions. I use a number of media consolidation apps such as Flipboard to get the information I need.

My favourite TV show is:

I am an Aaron Sorkin fan, it would have to be West Wing, closely followed by The Newsroom.

The last book I read:

The blockchain revolution by Don Tapscott

My mantra / philosophy is:

Would be a quote from Mario Andretti “If you feel like you're under control, you're just not going fast enough.”

I got into advertising/ad tech/marketing etc because:

It was the late 90s tech boom and it was the Wild West of job opportunities.

In five years' time I'll be: 

Hopefully sailing a yacht around the world if crypto-currencies have another surge like they did this year.

See: How bitcoin is set to disrupt digital marketing (and why you should care)

Define your job in one word:


What's your poison:

Single malt on the rocks

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