Movers & Shakers: Mutinex, SCA, Elmo, Veridooh, The Pistol, Honeycomb

By AdNews | 19 September 2025
 

It's hard to keep up with all the latest moves across media, marketing, and advertising, so we've made a list. Check out the biggest moves in adland this week.

Danny Bass leaves Mutinex

He has stepped down from his position as chief revenue officer of measurement company Mutinex, marking the start of a company-wide restructure. 

SCA promotes Georgie de Visser to national head of The Studio

Georgie de Visser will lead SCA's creative and commercial content division at The Studio.

CMO appointed at ELMO Software 

ELMO Software has appointed Mei Ching Koon CMO. Most recently, she was CMO at digital experience platform Squiz.

Google's Richard Spilsbury joins Veridooh

Former regional product lead APAC at Google, Richard Spilsbury, joins out-of-home verification company Veridooh as lead product manager.

Mars United Commerce appoints digital commerce director

Ashley Wales-Brown appointed to digital commerce director at Mars United. He was previously managing director at marketing agency, Podean. 

The Pistol appoints chief executive

Chloe Lane appointed CEO at The Pistol. Most recently, she was managing director at creative platform Gendero.

Honeycomb Strategy appoints Lyla Thorn to lead marketing push

Honeycomb Strategy hires ICON's, Lyla Thorn, to lead as marketing and content manager.

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