Lyla Thorn. Credit: Honeycomb Strategy
Honeycomb Strategy has hired Lyla Thorn as its marketing and content manager, a newly created role.
Thorn will work closely with founder Renata Freund and operations director Jac Nguyen to shape the company’s marketing efforts and support its growth plans.
“From day one, the team has given me such a warm welcome. I’m excited to apply my creative and strategic skills to strengthen Honeycomb’s brand and help share our story with the wider industry,” she said.
Thorn, a former senior marketing executive at ICON, has spent the past two years in South Korea freelancing as a social media strategist and working as a graphic designer at Gunther Consulting.
“This appointment comes at a pivotal time in Honeycomb’s eight-year journey. We no longer want to be the industry’s best-kept secret,” Freund said.
“Lyla’s marketing expertise and creative energy will be instrumental in driving our growth strategy forward. Having a dedicated resource in this space is already enabling us to deliver on initiatives we’ve been eager to launch for some time.”
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