Georgie de Visser.
Broadcaster SCA has promoted Georgie de Visser to national head of The Studio, the in-house creative and commercial content division.
de Visser brings more than 15 years of experience leading creative teams and delivering campaigns across print, digital and broadcast media in Australia and internationally.
She will oversee the campaign creative response division with five metro leads reporting directly to her.
"I'm delighted to announce Georgie's appointment as national head of The Studio," said Trevor Crook, head of client services and partnerships at SCA.
"Georgie's passion, strategic insight, and strong industry relationships make her ideally placed to guide The Studio into its next phase of growth."
de Visser said the new role reflects SCA’s commitment and investment in monetising the audiences that matter.
"With audio consumption continuing to grow, the opportunity for brands to harness creative more effectively has never been greater, and my focus is on ensuring our work continues to deliver meaningful results for our clients whilst pushing the boundaries of creative thinking, output, and outcomes," she said
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