Jaime Nosworthy and Chloe Lane.
Melbourne agency The Pistol has appointed Chloe Lane chief executive, replacing Jaime Nosworthy who is stepping down after a decade leading the business.
Lane brings more than 20 years' experience across agency, client-side and technology businesses in Australian and global markets.
She has held senior leadership roles at Genero, Woolworths Group and Hogarth (WPP), focusing on marketing transformation and operational scaling.
"The Pistol is ready to enter its next chapter, building on the incredible success over the last 14 years," said Nosworthy.
"I am so grateful for my 10-year journey in this business, working and collaborating with world-class talent and client partners."
Nosworthy will remain at the agency for several months to ensure a smooth transition with Lane, who joins as the full-service agency seeks to build on what it describes as strong momentum in 2025.
The Pistol combines creative, technology and performance marketing services to deliver what it positions as measurable growth for clients.
"I am thrilled to hand the reins to Chloe," Nosworthy said.
"She has decades of experience leading meaningful strategic shifts while maintaining a people-led approach. Our transition will be careful and collaborative to ensure we maintain the great momentum we have experienced in 2025 so far."
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