Movers & Shakers: Mastercard, TBWA/Sydney, Cartology, News Corp Australia, INVNT, Verian, 100% Digital

By AdNews | 22 January 2026
 

It’s hard to keep up with all the latest moves across media, marketing and advertising, so we’ve made a list.

Check out the biggest moves in adland from this week.

Mastercard appoints Alexandra Sloane as VP Marketing

The former Optus brand lead and Meta executive. 

TBWA\Sydney appoints Darren Borrino creative lead

Borrino joins from New York, where he co-founded inkfish. 

Brett Grebert joins Cartology as GM of Marketing

Cartology has hired former George Weston Foods and Tip Top marketing director. 

News Corp Australia appoints Hannah Moore editor of NewsWire

She succeeds Katie Davies, who departs the business following a four-year tenure.

INVNT promotes Sarah Bailey to APAC Executive Creative Director

Bailey has been promoted from senior creative director to lead INVNT’s creative teams across the Asia-Pacific region.

Verian names Melanie Wiese Australia MD

Wiese will continue as the group’s chief innovation officer for Asia-Pacific and as a principal at the Verian Institute for Public Impact. 

100% Digital adds equity partner

Former Sqreem executive Calvin Pinnegar Pinnegar will lead the agency’s new Melbourne office launch alongside founder Ben Mulcahy. 

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