Alexandra Sloane. Credit: Mastercard
Mastercard has appointed Alexandra Sloane to vice president of integrated marketing and communications, Australasia.
Sloane will focus on brand strategy and integrated communications across Australia, New Zealand and the Pacific Islands, partnering with business leaders to support Mastercard’s long-term growth agenda.
She joins from Optus, where she led brand, network, sponsorship and events.
And has previously headed enterprise and business marketing at Optus.
Sloane spent a decade at Meta in Sydney and Singapore, helping lead growth for Facebook, Instagram and Messenger across Australia, New Zealand and Asia Pacific.
She currently serves on the board of the NSW Parks and Wildlife Trust and advises Australian tech start-ups.
Sloane will work with Mastercard’s in-house marketing team in its Sydney office and its agency partners.
She will also oversee brand assets such as Mastercard’s sponsorship portfolio and the digital brand platform priceless.com.
“Alex brings a rare mix of creativity, commercial acumen and leadership experience," said Julie Nestor, executive vice president, marketing and communications, Asia Pacific.
"She understands how powerful our brand can be when it’s connected to the right stories, experiences and partnerships."
“I’m thrilled she’s joining the team and I know she will play a big role in shaping how we show up for our customers and their communities in the years ahead.”
“The payments ecosystem is undergoing a once-in-a-generation transformation, which makes it an incredibly exciting time to be working at the intersection of brand, technology and customer experience,” said Sloane.
“Mastercard is one of the most recognised and trusted brands in the world, and I’m looking forward to bringing my own unique experience to the table, working with the team to bring Mastercard’s brand to life in new ways for people and businesses across Australasia.
Sloane will report to Paul Monnington, division president for Australasia, and Julie Nestor, executive vice president of marketing and communications, Asia Pacific.
Her appointment follows recent leadership changes.
This includes Monnington stepping into the division president role as Richard Wormald prepares to become President for Asia Pacific, and Megan Simons’ appointment as country manager for New Zealand and Pacific Islands, following Ruth Riviere’s move to Sweden to head Mastercard’s Services team in the Nordics.
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