Darren Borrino.
TBWA\Sydney has appointed Darren Borrino as group creative lead.
Borrino joins from New York, where he co-founded inkfish. Inkfish has delivered work for brands including ASICS, Therabody, Pfizer, PromethistAi and Our Next Energy.
Prior to inkfish, Borrino was group creative director at TBWA\Chiat\Day New York, with responsibility for creative across Nissan North America and Hilton Hotels’ global business.
His career spans senior creative roles across New York, Sydney, Prague and Johannesburg, and his work has garnered gold awards at international award shows including D&AD, Cannes Lions, Clio Awards, Spikes Asia and The One Show.
Alongside his agency work, Borrino is an AWARD School tutor.
“I’m excited to return to TBWA, as an agency it has always stood for creative bravery, and it feels like a privilege to join a team that’s hungry to keep raising the bar and making the work better,” Borrino said.
In his new role, Borrino will work alongside chief creative officer Matt Keon and the broader leadership team to elevate craft, sharpen thinking and support teams in pushing ideas further, reinforcing TBWA’s Disruption approach through the work.
“Darren brings deep craft, strong conceptual discipline and an idea-first mindset. He’s built teams, built a business, and understands what it takes to turn a strong platform into work that truly lands,” Keon said.
“His appointment adds senior strength to our creative department, and alongside the talented teams we already have, we’ll keep pushing the work forward.”
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