Movers & Shakers: BBDO Melbourne, The Hallway, The Monkeys, QMS, M&C Saatchi

By AdNews | 10 December 2021

It's hard to keep up with all the latest moves across media, marketing and advertising, so we've made a list. Check out the some of the biggest moves this week.

Toby Kennedy is creative director BBDO Melbourne

He has returned from the US to be creative cirector at BBDO Melbourne. Toby Kennedy was at adam&eveDDB’s New York office, where as its second creative hire, he helped establish it as one of the fastest growing creative agencies in the country.

The Hallway's Mat Rawnsley named head of planning at UM

UM Australia has appointed Mat Rawnsley to the new role of national head of planning. He starts at UM on January 10 and will report to national chief strategy officer Raj Gupta. Rawnsley has worked at The Hallway for more than four years, initially as head of strategy and later as head of connections and media.

Beth O’Brien joins The Monkeys as head of innovation

The Monkeys, part of Accenture Interactive, has appointed  Beth O’Brien head of innovation. O’Brien starts in January in Sydney from her recent role as creative director at Colenso BBDO Aotearoa.

ABC appoints head of commercial

The ABC has appointed Jessica Ellis as head, ABC Commercial, where she has been overseeing the role from August. She has been with the ABC since February 2007, and most recently was head, content sales & distribution, responsible for global TV distribution, news syndication and home entertainment. She has secured partnerships with leading digital players including Netflix, Stan, iTunes and Spotify and has signed landmark syndication deals that have expanded ABC News content reach to new audiences. 

M&C Saatchi promotes Gerald Torto to practice director at Re

Re, part of the M&C Saatchi Group, has promoted Gerald Torto to practice director. The role follows the recent relaunch of Re as a global design business and will see Torto lead Re’s scale-up offering, helping high- growth tech businesses define their point of difference through brand and experience design.

One Green Bean announces leadership team roles

Social and Influencer agency One Green Bean (OGB) has announced the promotions of two senior staffers to newly created roles. Amber Abbott has been promoted to General Manager. Mary Proulx becomes Head of Social and Influence, moving from within Havas Group, previously at Red Havas.

Matterkind's Daniel Tozer joins Havas Media

Havas Media has appointed Daniel Tozer, from IPG Mediabrands’ Matterkind, as trading director. He will head Havas Media’s Programmatic and Social team, bringing his broad expertise at the intersection of performance, programmatic, trading and technology to drive growth in the evolving digital and data space for the agency and its clients.

Senior sales promotions at QMS

Digital out-of-home player QMS has promoted several senior sales executives.  In Sydney, Elliot Devine is agency sales director – NSW. He will be replaced as group business director by Alex Morrison. In Brisbane, Geoff Noonan has been promoted to general manager – QLD.

Tim Brothers joins The Works in senior creative role

The Works, part of Capgemini, has appointed Tim Brothers as senior creative. His previous roles include creative director at TBWA\Raad, senior creative at Innocean Australia and most recently associate creative director at Dig Agency, where he was responsible for the creation of fully integrated campaigns for Hungry Jack’s, Post-it and Command.

FutureBrand Australia appoints band experience director & brand manager 
FutureBrand Australia has expanded its team to service continued new client growth, appointing Sam Hughes Brand Experience Director and Ashish Adsul as Brand Manager. Sam has previously worked with Elevate Design and Strategy, Six Black Pens and Principals. Ashish is a qualified engineer who has spent his career working in brand and marketing via Toast, Ogilvy and Leo Burnett. His title of Brand Manager reflects FutureBrand rethinking the typical ‘account manager’ role and dedicating client service positions to helping clients build their brands.

Foxcatcher has launched into the Sydney market with Yun Yip appointed general manager. Yip has 18 years’ experience in leadership positions in data, technology, and media across the Asia Pacific. Yip previously worked as MediaMath vice president and country manager for Australia and New Zealand. She was most recently at intelligence solutions platform HYP, where she was managing director for the APAC region.

Acast appoints automation director

Acast has appointed Daisy Smith as automation director for Australia and New Zealand. Smith joins the podcast company from Nielsen where she spent the last three years. She has also worked at MCN and WooliesX. She will lead Acast’s programmatic advertising offering locally.

Khemistry recruits Aaron Ridley for Canberra

Behaviour change creative agency Khemistry is expanding to Canberra with the appointment of Aaron Ridley, as client partner.  He will provide government and not-for-profit sector clients with access to Khemistry’s expertise and IP in domains like behaviour change, experience design, brand development, marketing strategy and content creation. Before Khemistry, Aaron held customer experience and brand and communications strategy roles in the Australian Government, the ACT arts and culture community, as well as co-founding an importing business and two hospitality venues. 

Lee Spencer has been appointed creative director at Akkomplice. Spencer joins the agency from The Royals where he spent the last six years, most recently as senior creative. His appointment comes amid Akkomplice’s move to new offices in South Melbourne after a year of business growth and new hires.

Dentsu appoints EY's John Riccio CEO of Merkle

Dentsu ANZ has appointed John Riccio CEO of customer experience management business Merkle in Australia and New Zealand. He starts in February 2022 from his most recent position as experience consulting Partner APAC, EY.

Principals' new hires and promotions

Branding design agency Principals, with an expanding client base, announced a series of appointments and promotions. Senior Experience Design Consultant Eric Lutley moves across from Academy XI. Senior Designer Jean O’Sullivan joins the agency from the Push Collective. Charlie Rose has been promoted to the role of Strategy Director. Gareth Joe steps up to the role of Associate Strategy Director. 


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