The Hallway's Mat Rawnsley named head of planning at UM

By AdNews | 7 December 2021
 
Mat Rawnsley.

UM Australia has appointed Mat Rawnsley to the new role of national head of planning.

He starts at UM on January 10 and will report to national chief strategy officer Raj Gupta.

Rawnsley has worked at The Hallway for more than four years, initially as head of strategy and later as head of connections and media.

Before that he was at OMD and The Monkeys, which included winning an MFA Grand Prix for Boost Mobile 'Stay Living.'

Rawnsley: “This new role represents a fantastic opportunity to invigorate the lost craft of comms planning, something I'm very passionate about.

"And to be able to do it in a media agency that I am convinced is consistently the smartest in Australia, and with a remarkable client list, is an irresistible combination."

Gupta: “At UM, we have always had a strong belief in the importance of landing our strategies in exceptional OESP (owned, earned, shared and paid)media planning. This has been a focus for the agency and one we want to accelerate as a part of our core offering.

"Our commitment to the craft of planning has led to the creation of the new national head of planning role and we are really excited to have someone of Mat’s experience and expertise to fill the role. Mat has the passion and capability to not only lead UM’s planning craft but also be a torch bearer for the industry’s planning community.”

 

 

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