Beth O’Brien joins The Monkeys as head of innovation

Chris Pash
By Chris Pash | 8 December 2021
Beth O'Brien.

The Monkeys, part of Accenture Interactive, has appointed  Beth O’Brien head of innovation.

O’Brien starts in January in Sydney from her recent role as creative director at Colenso BBDO Aotearoa.

“The great relationship of my life has been to creativity," she says.

"It’s grounded me in imagination, possibility, and most importantly people. The Monkeys deliver all three. I cannot wait to get started.”

The Monkeys chief creative officer, Tara Ford: “Beth is a truly unique creative talent. So, I’m super excited to see just where we can take this.”

O’Brien started in advertising after completing a Masters in Fine Arts. 

She won New Zealand’s first D&AD Black Pencil for Pedigree’s K9FM before moving to New York. There, she worked at Droga5 as a senior art director followed by RGA as associate creative director.

O’Brien has built a reputation as one of the top people under 40 championing change and progress in the APAC region.

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