Maurice Saatchi says M&C Australia is the ‘jewel in its crown’

Rosie Baker
By Rosie Baker | 16 March 2018

Maurice Saatchi, the co-founder and namesake of M&C Saatchi, has called M&C Australia the ‘jewel in its crown’.

He was speaking as part of a video message to mark the induction of Tom Dery and Tom McFarlane’s into the AdNews Advertising Hall of Fame.

The Toms, as they are known in industry, have worked side by side for decades and grew M&C Saatchi from a startup back in 1995 to the largest agency in Australia in 2018.

Maurice Saatchi said: “For over 20 years they made the jewel in our crown by sheer audacity, the living embodiment of the M&C Saatchi philosophy: nothing is impossible.”

“From a hotel room with nothing, no revenue, no staff and no assets … they had nothing except a phone and their reputation. It must be … one of the iconic partnerships in all advertising. Nobody deserves it more.”

Tom Dery and Tom McFarlane were jointly entered into the AdNews Advertising Hall of Fame last night at the AdNews Agency of the Year Awards.

Maurice Saatchi celebrates The Toms

Read a profile interview with “The Toms’ here. 

Watch their acceptance speech and highlights reel below.

Hall of Fame highlights video

Previous Hall of Fame entrants include:

Who should be considered for the Hall of Fame next Year? Who should be the first woman to be honoured with the Hall of Fame?

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day. Need a job? Visit

comments powered by Disqus