Leo Burnett Sydney wins Red Rooster, Oporto

Josh McDonnell
By Josh McDonnell | 27 June 2018

Leo Burnett Sydney has won the creative account for Craveable Brands, following a competitive pitch.

The agency won the Australian-owned quick service restaurant (QSR) operator, which runs the Red Rooster, Oporto and Chicken Treat brands, from Host/Havas. The account includes strategic, creative, design and digital work.

"Leo Burnett consistently stood out during the pitch process," Red Rooster CEO Nick Keenan says.

"They demonstrated an excellent grasp of our business and brand challenges and opportunities, and their creativity and proven track record were obvious strengths."

Craveable Brands, which was formerly called Quick Service Restaurant Holdings before being renamed last year, currently works with media agency Mindshare.

Leo Burnett Australia CEO Melinda Geertz says the client impressed the agency with its openness, growth ambitions, challenger mindset and appetite for creativity. 

The win follows a string of departures from Leos, including Vince Lagana to The Monkeys as ECD, who left Leos Sydney after six years at the agency.

His departure followed the news CEO Pete Bosilkovski had left Leo Burnett for Y&R.

Craveable Brands, which operates more than 560 restaurants across Australia, is also undergoing a digital transformation, with its head of marketing and digital, Ken Russell, who has an enviable CV including Maccas, Wrigley and Yum Brands, recently speaking to AdNews. He explained how the business is on the cusp of launching a data management platform, as well as revamping its apps and upping its focus on loyalty.

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