Y&R Australia has named former Leo Burnett Sydney boss Pete Bosilkovski as CEO.
WPP didn't waste any time announcing the news with Y&R CEO Phil McDonald only announcing his departure yesterday.
Bosilkovski resigned from Leo Burnett in February and was tipped to resurface at a WPP agency after his three month period of gardening leave.
He had been at Leo Burnett for nearly nine years, joining as a client services director in 2009 and working his way up the ranks to be promoted to CEO three years ago in replacement of Todd Sampson.
Under his direction, Leo's created work such as the highly-awarded Samsung's Pocket Patrol campaign and the Samsung brainBAND, which dominated at Cannes Lions.
Speaking to AdNews, Bosilkovski says he's thrilled to be working with WPP AUNZ CEO Mike Connaghan again, having previously worked at JWT in the early 2000s.
"Y&R is an iconic creative company that has been named AdNews Agency of the Year and recognised in BRW/AFR’s Australia’s Most Innovative Company List, so when the opportunity came along to lead the Australian/NZ company I jumped at it," he says.
I’m excited to work with the great talent and impressive client roster across Australia and NZ. I’ve got a great passion for consumer first business and brand transformation and I’m really looking forward to lead and transform the Y&R company into the future."
Bosilkovski joins Y&R as WPP overhauls its creative portfolio, which has led to the resignation of WhiteGrey CEOs Paul Worboys and Mile Joyce, redundancies at JWT, an overhaul of Ogilvy's creative team and saw Ogilvy's David Fox promoted to chief transformation officer of the group.
Last year, the agency rebranded as Y&R, dropping George Patterson's initials from the local business, previously known as GPY&R.
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