Married at First Sight has beaten The Bachelor as the most watched entertainment program on Wednesday night.
The Nine show, which sees six people participate in an extreme marriage experiment at 830pm, drew an average metro audience of 974,000. It was the top program in the 25-54 and 18-49 demographics.
The Bachelor, which pulled an average audience of 844,000 metro viewers at 730pm, was the top program in the 16-39 demographic and again dominated social media with an 18% share of television-related tweets.
Nine’s The Block had an average audience of 786,000.
ABC's advertising show Gruen had another solid performance, attracting an audience of 830,000. The panel welcomed Campaign Edge executive creative director Dee Madigan and BMF executive planning director Christina Aventi to discuss the advertising of sugar, the weird world of toothpaste ads and awareness campaigns.
Sampson, for the second time, took aim at Zumbo’s Just Desserts. He noted that as the media now has “sugarphobia”, cooking shows like Zumbo's and Masterchef will become increasingly important to market sugar-based products.
“Cooking shows are the evolution of marketing,” he said. “We are complaining about too many ads between content, so now we are just making the show the ad itself. These shows are marketing vehicles.”
CSR is using Zumbo to market its products
Sampson also called out bloggers on last night’s episode, saying that while the medium is becoming more trusted, it’s not regulated and there is no law that compels influencers to disclose they are being paid to endorse a product or service.
AdNews asked influencer agencies if there need to be stronger guidelines – read more here.
Seven had the largest audience share (26.3%), followed by Nine (29.1%), Ten (19.8%) and ABC (17.4%).
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