Fairfax head to join Red Planet as Trinity Mirror trading director takes over

Pippa Chambers
By Pippa Chambers | 17 March 2015

Fairfax Media's head of business development and commercial partnerships, Ben Gunn, is set to join Qantas' burgeoning loyalty hub – Red Planet.

AdNews understands that after joining the business back in 2007, Ben Gunn is upping sticks and heading to Qantas Loyalty's data analytics hub.

Within his role Gunn was responsible for national agency trading agreements, display sales relationship management with all of Fairfax’s transactional sites, and more. He was also its national trading director for nearly two years.

Last week AdNews also revealed that Nine Entertainment Co's director of programmatic and strategic partnerships, Jeremy Neyman, was joining the 'B2B marketing services business', Red Planet.

Fairfax Media today announced Gunn's replacement as Kristiaan Kroon, under the title of new director of commercial development and partnerships for its Australian publishing media division.

Kroon has more than 14 years of experience in the media industry and most recently held the position of trading director at the UK’s largest newspaper publisher - Trinity Mirror. He was responsible for a portfolio including the Daily Mirror - with a weekly reach of 28 million people - as well as leading trade negotiations across key agency groups and top advertisers.

Reporting to commercial and marketing services director Tom Armstrong, Kroon will lead a team responsible for commercial partnerships, agency trading relationships and the development of new ad sales business opportunities across all media platforms. He will oversee and strengthen Fairfax’s agency trading business by seeking new commercial opportunities to drive advertiser partnerships and ad revenue growth.

Armstrong said: “We are delighted that Kristiaan has joined Fairfax. He brings a wealth of experience from his UK publishing background. This role will help us build stronger relationships with our agency partners and find new directions for ad sales growth.”

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Read more about these related brands, agencies and people

comments powered by Disqus