Coke marketing director exits after 15 years

Rosie Baker
By Rosie Baker | 14 March 2018
Coca-Cola’s APAC marketing director Lisa Winn

Lisa Winn, Coca-Cola South Pacific’s top marketer, is exiting the beverage company after 15 years.

Winn has responsibility for marketing across the South Pacific region which includes Australia, New Zealand and the Pacific Islands.

Prior to leading the region, she was Coca-Cola’s director of strategic planning for Australia.

During her time leading marketing in the region Coca-Cola rolled out its biggest ever change to marketing with its ‘One Brand’ strategy. Winn oversaw the strategy locally.

 It seems to have rolled back in some regions with major Diet Coke advertising campaigns rolling out in the US and UK so far in 2018.

In a statement coke said: "After 15 years at Coca-Cola, Lisa Winn has been an integral part of our success including leading the award winning #ColourYourSummer as well as the launch of Powerade Ion4, Cascade, Barista Bros, and most recently Keri Juice amongst many more.

"We thank Lisa for her many years of exceptional service and the lasting contribution of her work. We wish her all the very best for the future."

Winn also led the launch of the Coca-Cola Christmas trucks campaign. 

Read: Q&A: Behind Coke’s ‘one brand’

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