Carat ditches CEO role for national MD replacement

Josh McDonnell
By Josh McDonnell | 20 September 2018
Simon Ryan and Simon Williams

Carat internally promoted Simon Williams to the role of national MD, instead of maintaining the CEO role left vacant by Paul Brooks. 

Williams will take over leadership of Carat's entire operations across Australia and New Zealand.

A spokesperson for Dentsu Aegis Network (DAN) confirmed that the CEO role will not be filled.

Williams, who most recently held the role of chief client solutions officer, has led the pitching, and secured the retention of key DAN accounts, including Disney.

DAN added that a replacement for Williams would be announced in due course.

“Carat has always had a special place in my career, and this role marks a return to the brand after seven years working across the Dentsu Aegis Network," Williams says.

“I hope to build on the agency’s success to-date, lead from the front and deliver outstanding work for clients. You can expect even greater things from Carat in the coming months.”

Williams has been with DAN for more than seven years, in leadership positions across the network in both Australia and the UK.

Included among the roles is head of global media partnerships, working extensively with DAN’s regional and global teams.

“Simon has been an integral part of the Dentsu Aegis Network senior team and has taken a leadership role in driving innovation and excellence across the Network. His ability, experience and drive make him a great candidate to lead Carat," DAN ANZ CEO Simon Ryan says.

“With the exceptional team in place to support him, I know Carat will build on its existing track record of delivering outstanding results for clients and for our business.”

Over the past 12 months Carat has been hit by the major global account loss of Mondelez, which is thought to be worth about $40 million.

However, the agency has scooped up smaller Australian businesses including Beacon  lighting and Grill'd, while retaining accounts such as L'Oreal, Microsoft  and the Western Australian Government, despite IPG Mediabrands' Initiative also winning a share of the account.

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