AdNews Newsletter
“Live moments remain some of the most valuable environments in media.”
The model that built this industry won't be the one that carries it forward. This is what comes next.
"We hope this update reassures parents that we're working to show teens safe, age-appropriate content."
Ending long OMD run.
Stripping out the logo and name.
"The pace of change keeps you sharp."
“Know what a good week looks like."
After more than a year as executive strategy partner.
The incumbent was M+C Saatchi on a 14-year tenure.
To WIN affiliate for $20.5 million
Brand Game.
"... AI models aren't looking for the loudest voice in the room – they're looking for the most credible...
For creator marketing.
After restructuring leadership.
"A major reason we've expanded nationally is the demand from global businesses wanting to enter into...
“Get on the tools...You'll learn more in an afternoon of poking around than a month of reading think...
"As demand for premium video grows, greater access and transparency are critical for both advertisers...
Overtaking May 2019.
Tarot has been an invaluable tool.
As AI reshapes the workforce.
Lilydale Free Range and Steggles.
SMI data.
PHD was the incumbent.
After more than a decade at Meta Australia.
Ahead of Compare the Market's meerkats.
To plan, buy and optimise paid media.
“We’ve been working alongside sponsors to co-create integrated opportunities across our entire...
Consolidating more than 150 sub-brands.
Following competitive pitch.
“We have our largest ever cohort of participants, representing a record number of member agencies from...
WPP media, Vonnimedia, Walt Disney, JOY, Val Morgan, Harvey Norman, Woolworths.
A 40% drop across commercial television.
