Nine has relaunched nine.com.au, consolidating more than 150 sub-brands into a single destination organised around six pillars: news, sport, lifestyle, travel, entertainment and shopping.
The rebuild also rolls the 9News app into a nine.com.au branded app.
Nine.com.au reaches nearly 10 million Australians each month, generating 270 million page impressions and 15 million short-form video streams.
9Honey folds into the lifestyle pillar and wwos.com.au moves under sport, retaining Wide World of Sport and Stan Sport branding.
Existing TV programming sites including A Current Affair, 60 Minutes, Today, MAFS and The Block continue under a TV pillar.
The move to a single domain will allow Nine to launch focused micro-newsletters for major events.
Katie Davies, executive editor of nine.com.au, said the relaunch defined a new direction.
"In an online environment awash with misinformation and AI-generated content, easily-accessible trusted journalism is more important than ever,” she said.
"We aren't just launching a new look; we are defining a new direction that stands for something clear: fast, free, and for you. Australians don't just want the news, they want to know what it means for their family and where the conversation is going next.”
Marc Dodd, editor of nine.com.au, said the desire for trusted breaking news would always remain even as the media landscape changed quickly.
"Our team is the best in the business at delivering that," he said.
Ashleigh Thomas, commercial director of publishing sales, said the redesign was engineered to cultivate strong daily habits with the audience.
"By streamlining the UX and extending their time on site, we are giving more meaningful, sustained windows to connect with Australians in a highly receptive state of mind," she said.
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