AdNews Newsletter
"Backing of the game’s unofficial anthem."
Ad agencies give dated, sexist ads a modern makeover with a tongue-in-cheek narrative to rewrite past wrongs
The campaign was created by whiteGREY Melbourne.
The campaign includes a TVC and a series of creative executions with high profile Powerade brand ambassadors.
"Hello Possums!"
The campaign will be rolled out across TV, social, online, out of home, point of sale, and print.
SDWM created the new brand identity and brand platform 'Health Insurance, Done Right’.
The latest iteration of the This Girl Can campaign encourages women to focus on how they feel instead of the scales.
The campaign rolled out across OOH, radio, digital and social across NSW, Victoria and Queensland.
Now Screen created a tongue twister challenge called #CepacolSickBeats.
"We want our messages to be bold and clear. Not platitudinous."
Olympic swimming champion Kyle Chalmers and AFLW star Abbey Holmes are the faces of the campaign.
Festival of You is led by Ita Buttrose, Chrissie Swan, Tanya Hennessy, Sarah Jane Adams and Olivia Rogers.
The platform builds on Frank Digital's original work for the City of Sydney in 2014.
The partnership sees an official sailing team jacket drop in select Prada stores and online.
The six episodes were produced by Hamish Roxburgh and Felix Williamson.
The Flip Trip series was created by Emotive to drive awareness of the partnership between the two airlines.
AJF GrowthOps created the new 'Pop it like Cobs’ campaign.
