The Flip Trip series was created by Emotive to drive awareness of the partnership between the two airlines.
Virgin Australia and Delta Air Lines have launched a new entertainment show, ‘Flip Trip’, to drive awareness of the airlines’ joint venture and their routes that connect Australians to LA and beyond.
Developed by integrated creative agency Emotive, ‘Flip Trip’ flies an up-and-coming Aussie talent from their hometown to a namesake in the US to see if they can replicate their success in the land of opportunity.
Along the way, they act as a tour guide, giving an Aussie perspective stateside.
“It’s never bad when a shoot takes you to Vegas, especially when it’s to create something like Flip Trip – a new format for a show which doesn’t just raise awareness of Virgin Australia’s partnership with Delta, but also gives them an entertaining and enduring platform to build on," Emotive senior creative Rory Pearson says.
The show will initially run in online media and Virgin Australia in-flight entertainment.
Each episode is approximately eight minutes long and is accompanied by a 15-second teaser, 60-second trailer and a 15-second acquisition ad.
“We wanted to show Aussies how Virgin Australia and Delta are the ultimate wingman to take them, and their dreams, to LA and beyond," Virgin Australia/Delta marketing manager Sophie Dent says.
"Flip Trip highlight our routes and explores all the U.S has to offer, whether you’re pursuing a new opportunity or a holiday. Like both brands, it’s a bit playful and embodies the spirit of optimism and excitement of possibility.”
The first episode sees rising Aussie comedian and breakfast radio host, Nick Cody, depart from ‘Bris-Vegas’, Queensland to take on the entertainment capital of the world – Las Vegas.
Client: Virgin Australia & Delta Air Lines
Creative & Production: Emotive
CEO: Simon Joyce
Business Director: Sarah Clifton
Group Creative Director: Zane Pearson
Group Creative Director: Ben Clare
Creative Director: Michael Dawson
Lead Creative: Rory Pearson
Executive Producer: Hayley-Ritz Pelling
Producer: Michael Hollis
DOP: Evan Papageorgiou
Editor: Sam Gadsden
Grade: Marcus Timpson