GMHBA taps the Tooth Fairy for new brand campaign

4 March 2020

Creative Agency: WhiteGrey

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The campaign was created by whiteGREY Melbourne.

GMHBA has launched a new campaign supporting its ‘Healthier Together’ platform, via whiteGREY Melbourne.

Shining a light on the value of GMHBA health insurance, the campaign is led by a 30-second spot that features two entrepreneurial young boys who figure out they can get better value from the Tooth Fairy if they work together.

In support, two 15-second spots show the boys getting their footy back from a neighbour (with interest) and impersonating their parents’ step count conversations.

“The different returns from the Tooth Fairy were often discussed in the playground," whiteGREY joint executive creative directors Joe Hill and Garret Fitzgerald said.

"We all like getting great value – and it’s no different when it comes to our health insurance.”

The campaign is currently rolling out across TV and online.

“For over 85 years our profits have been going back to our members," GMHBA chief marketing and customer officer Matt Vagg says.

"We want Australians to know we’re committed to helping them get great value out of their health insurance.”

Geelong based GMHBA is a not-for-profit health insurer. It is a 100% member-based organisation that is an active contributor in building the health and wellbeing of communities.

Agency - whiteGREY Melbourne
ECDs: Joe Hill & Garret Fitzgerald
Creatives: Benjamin Mann & Nic Molyneux
Snr Producer: Tuesday Picken
Head of Strategy: Nathan Rogers
National Managing Director: Katie Firth
Group Account Director: Jayne Driver
Account Manager: Danielle Frawley
Designer: Gemma Lodi

Director: Ben Saunders
EP/Producer: Martin Box
DOP: Hugh Miller
Prod Design: Ben Bangay
Offline Editor: Tim Parrington
Colourist: CJ Dobson
Online: AIRBAG
Casting: 2Divas
Sound production: Bang Bang Studios
Sound designer: Sam Hopgood
Sound producers: Holli Dee and Polly McGregor
Media – Nunn Media

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