McDonald's simplicity wins over hipsters

7 March 2017

Advertiser: McDonald's

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Taking aim at tiny coffee, milk crates and ping-pong tables.

Leo Burnett London and McDonald's UK have released a tongue-in-cheek attack on hispter cafes and artisinal coffee.

The ad sees customers attempting to get their morning caffeine hit but instead getting served thumb size coffee cups, deconstructed long blacks, $10 lattes and general pretentiousness.

Instead, McDonald's is offering itself as a beacon of simplicity in the increasingly confusing cafe scene.

The ad was produced by Knucklehead.

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