McDonald's, which is known as Maccas in Australia, is a global fast food brand with more than 900 restaurants in Australia. It employs 90,000 people and serves almost one million people every day in Australia. McDonald's is a franchise business and more than two thirds of Australian restaurants are owned and operated by individuals. It is one of the top 10 biggest spending advertisers in Australia, according to Nielsen and invested around $85m in advertising in 2012.
Latest Campaigns for McDonald's
McCafé makes ‘Coffee fit for an Aussie’ via DDB Sydney
The integrated campaign embraces the reality that Aussies are laid-back and easy-going, except when it comes to our coffee.
Macca's ad brings family moments to life
This is the third TVC in its year-long brand campaign by DDB Sydney.