Holden marks evolution with ad for Acadia model by AJF Partnership

13 November 2018

Advertiser: General Motors Holden
Creative Agency: AJF Partnership

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Holden is taking another step forward with the launch of the new Holden Acadia.

Holden has launched a new campaign for its latest model, Acadia, in a bid to 'evolve' the brand.  

This campaign, developed by AJF Partnership, emphasises the bold styling and road presence of the Holden Acadia, suggesting a driver that they should “Don’t just turn up. Arrive.”

Holden marketing director Kristian Aquiline says that the Holden Acadia – as well as the Equinox also launched this year – rounded out a range of SUVs for Holden, which also includes the Trax, the Commodore Tourer and the Trailblazer.

For years Holden has placed an emphasis on the family sedan, but now SUV’s are the biggest and fastest growing segment in the industry.

Holden hopes to continue their contribution to the world of motor vehicles by continuing to source SUV from the world’s leading truck and SUV company, General Motors and the Acadia. 

“We believe this campaign and the vehicle will resonate strongly with customers as we continue to evolve the Holden brand and talk about our SUV credentials with Australians", says Aquiline. 

Last year, Holden appointed The Monkeys to its roster of agencies.

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