Holden, Aldi and Sportsbet among finalists for 2018 ACES

Josh McDonnell
By Josh McDonnell | 18 May 2018

The finalists for the 2018 Australian Creative Excellence Showcase (ACES) awards have been revealed.

The Australian Creative Excellence Showcase, run by cinema network Val Morgan in conjunction with AdNews, celebrates Australian creativity. The ads must have appeared in Australian Cinemas, on TV or online between December 2016 – April 2018.

The Monkeys and BMF had the most number of finalists entries, while other agencies including CHE Proximity, Clemenger BBDO Melbourne and Finch all made the list.

“We are proud to be hosting the ACES once again and supporting our local creative industry. The talent that is showcased in this year’s entries really raises the bar for advertising film," Val Morgan Group CEO Daniel Hill added.

I am look forward to seeing the finalists on the big screen at the awards ceremony."

The judging panel included chairperson Carmela Soares (ECD at Clemenger BBDO Melbourne), alongside Derek Green (ECD at Ogilvy), Simon Lee (ECD at The Hallway), Grant Rutherford (creative director at The Monkeys), Therese Kallie (director of communications and marketing services at Nestle), Sarah Pike (VP marketing and communications), and Pippa Chambers (editor at AdNews).

"This year’s entries had some brilliant ideas, reiterating the great creativity coming out of our homegrown work. The finalists were all thoroughly engaging and entertaining, with many of them embracing some good Australian humour," judges said.

See the full list of 2018 finalists below:

Don't Believe in Never - AFL - Clemenger BBDO Melbourne

ALDI Epic Reminders - ALDI Australia - BMF

Good Different - ALDI Australia -BMF

Womankind - Berlei - The Monkeys

The Hearing Test in Disguise - Cochlear - CHE Proximity

Holden Colorado 'Not to be outdone' - GM Holden - The Monkeys

Celebrate Australia - Meat & Livestock Australia - The Monkeys

42 Days - Red Cross - Finch

Putting the Roid in Android - Sportsbet -BMF

The Billion Point Giveaway - Velocity Frequent Flyer - CHE Proximity

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus