The October issue in print: European hot shops & sports marketing

By AdNews | 6 October 2017
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The October issue of AdNews hits desks next week. Here's your snapshot. You can subscribe to the print edition or download a digital version here. This content won't appear online, it's exclusive to the magazine, so the only way to read it is to get a copy - don't miss it. 

Investigation: AdNews journalist Lindsay Bennett travelled through Europe to see how London, Berlin and Amsterdam’s hot creative shops compare with Australia, and how a city’s culture shapes its agencies.

The Grand Finals might be done for another year but Sports & Sponsorship is always big money. Arvind Hickman looks at how the rules, and the games, are changing in this Agenda feature.

In The Work Pippa Chambers takes a peek at the Art Series Hotel’s naked ambition.

We meet Lucky Generals London, 72andSunny Amsterdam - and more 

Adland lives in a metro bubble but we cast our eye to regional cities in this Agenda feature that challenges perceptions of regional audiences.

The Profile: Arvind Hickman interviews Zenith CEO Nickie Scriven, a former triathlete who is competitive on the track and in the boardroom.

Creative Focus looks at creatives extra-curricular creative pursuits.

Sports & Sponsorship is always big money

Banned ads might be controversial but Creative Choice looks at whether that makes them bad ads.

In The Big Question Pippa Chambers asks how advertisers’ demands on radio have changed.

The Monkeys and MLA rattled the cage with their latest ad but Reality Check asks if it offends or impresses these non-advertising types?

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 What are the new ad demands on radio?

 

 

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