The September issue of AdNews hits desks next week. Here's your snapshot. You can subscribe to the print edition or download a digital version here. This content won't appear online, it's exclusive to the magazine, so the only way to read it is to get a copy - don't miss it. You can get it in print, or download a digital verison here.
This issue sees the return of the annual Power List. Who are the 50 most powerful people in media marketing and advertising, and why? We’ve also split out the 10 most powerful media agency CEOs, the most powerful companies, the most powerful on-air talent and the people who are hovering on the edge of the list. Who do you think made the cut - and do you agree with the list?
Editor Rosie Baker sits down with M&C Saatchi’s long standing creative lead Tom McFarlane in The Profile to look at his path from the dispatch boy to AWARD’s Hall of Fame.
Clemenger Sydney CEO Andy Pontin takes the Columnist slot to look at the gap in skills between the next generation of would-be leaders and the roles they hope to take on. “Everyone in our industry is woefully unprepared when they get promoted to an agency leader position,” he says.
In The Work, we look at Hendrick’s Gin’s dive into experiential marketing.
Journalist Lindsay Bennett asks whether a brand can be relevant without using social media in The Big Question. “If the godfathers of advertising such as Bill Bernbach and David Ogilvy managed to build the world's biggest brands without social media, couldn't brands manage without it today?”
In Creative Focus, journalist Daisy Doctor asks whether creatives can, and should, accept the idea of disposable creative.
Dove gets a Reality Check for its controversial breastfeeding ads and in Creative Choice, we look at car safety ads and whether they play it too safe or go too far in their quest.
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Previous issues:
- The August issue in print: What does everyone else think of marketing?
- The July Issue in print: The invasion of the chatbots
- The June Issue in print: How to start an agency and Nine's Hugh Marks
- The May issue in print: Transparency and 12 months of WPP
- The April issue in print: Marketing science & Google's Jason Pellegrino
- The March Issue in print: Cultural whitewash
- The February Issue in print: Long adn short term thinking
- The November Issue in print: The Power List 2016
- The October issue in Print: Adtech snake oil
- The first AdNews monthly has arrived
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