AdNews Agency of the Year deadline is next week

AdNews Agency of the Year deadline is next week 13 hours ago

There's not long before deadlines close for AdNews Agency of Year. Don't leave it until the last minute. The deadline is 1 February.

Campaigns

News Corp joins with Australia Post to fight falling literacy levels

News Corp joins with Australia Post to fight falling literacy levels

The two companies have joined forces to inspire children to pick up a book more often.

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Kellogg’s shows the weird, wonderful ways people eat cereal

Kellogg’s shows the weird, wonderful ways people eat cereal

Kellogg's fans try to settle the best way to eat cereal in a new campaign that celebrates diversity.

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Nivea unites with charity to raise funds for at-risk teens

Nivea unites with charity to raise funds for at-risk teens

The SISTER2sister program provides young girls education, mentoring and a safe haven.

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Opinion

Josh McDonnell
Josh McDonnell

Is Foxtel killing ODI cricket?

It's time to face the harsh truth about Foxtel's exclusive rights deal to broadcast One Day International cricket. With three quarters of the overnight audiences lost, is this how we see the code continuing on Australian screens?

GroupM digital strategy and investment officer Venessa Hunt
GroupM digital strategy and investment officer Venessa Hunt

If we were a startup

When AdNews posed the question ‘If your agency was a start-up, what would it look like today?’ it got GroupM digital strategy and investment officer Venessa Hunt thinking. Here she outlines six areas of focus.

Telstra marketing executive and chief Jeremy Nicholas
Telstra marketing executive and chief Jeremy Nicholas

The Annual: Creativity is at the heart of all great brands

Telstra marketing executive and chief brand officer Jeremy Nicholas says brands will have to learn to transverse the real and virtual worlds with ease.

Advertisers back radio as annual ad spend jumps 3.4% 12 hours ago

Advertisers back radio as annual ad spend jumps 3.4%

Commercial radio ad revenue has jumped year on year, to reach $809.4m, with Melbourne seeing the biggest increase. "Buying radio is easier", argues CRA boss Joan Warner.

The Annual: Creativity is at the heart of all great brands yesterday

The Annual: Creativity is at the heart of all great brands

Telstra marketing executive and chief brand officer Jeremy Nicholas says brands will have to learn to...

Top Aldi marketer joins Westpac as new head of advertising 2 hours ago

Top Aldi marketer joins Westpac as new head of advertising

Former Aldi marketing director Samuel Viney has been appointed as the head of advertising for big four bank Westpac, replacing current Amazon marketer Andrew Howie.

Conde Nast turns to subscription model for Vogue and GQ as ad revenue falls 2 hours ago

Conde Nast turns to subscription model for Vogue and GQ as ad revenue falls

Condé Nast US is putting all its titles behind a paywall by the end of the year, as publications continue to struggle to survive on advertising alone.

Gillette ad hasn't tanked sales, despite predictions 3 hours ago

Gillette ad hasn't tanked sales, despite predictions

P&G says it hasn't been impacted by the furore Gillette's 'We Believe' ad caused, announcing second-quarterly sales of US$17.4 billion.

Dentsu bolsters executive team with CFO appointment 4 hours ago

Dentsu bolsters executive team with CFO appointment

Dentsu Aegis Network has named Anthea Kane as its chief financial officer as it rounds out its executive team following the appointment of CEO Henry Tajer.

Danny Bass urges industry to get over glory days and adapt 4 hours ago

Danny Bass urges industry to get over glory days and adapt

The media glory days are over and it's time to move on, says top network boss Danny Bass. He talks to AdNews about the big agency “reset”, possible acquisitions and why sustainability is more important than chasing numbers.

The big brands backing the 2019 Super Bowl 5 hours ago

The big brands backing the 2019 Super Bowl

CBS in the US is reportedly charging US$5m for a 30-second ad spot and it's the first time ads will run on air and on the livestream. Australian viewers can watch the action on Channel Seven.

Brands blitz Australian Open with marketing stunts 18 hours ago

Brands blitz Australian Open with marketing stunts

Brands are getting in on the fun at the 2019 Australian Open with creative marketing and unique activations.

In other news...