Dentsu Aegis Network names Henry Tajer as new ANZ CEO

Dentsu Aegis Network names Henry Tajer as new ANZ CEO 12 hours ago

Dentsu Aegis Network has appointed Henry Tajer as CEO for Australia and New Zealand, replacing long-time executive Simon Ryan.

Campaigns

Sprite takes on its haters in new campaign

Sprite takes on its haters in new campaign

Sprite’s new campaign transforms messages of hate into love.

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Climate organisation campaigns to change the future

Climate organisation campaigns to change the future

Local arm of global creative activist group is demanding climate change action.

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Seafolly Australia reveals first global campaign

Seafolly Australia reveals first global campaign

The campaign looks to drive further international growth, while also continuing to build on its established position locally.

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Opinion

MercerBell senior strategist Claire Webber
MercerBell senior strategist Claire Webber

How Amazon will change the Australian retail landscape in 2019

Heading into 2019, MercerBell's senior strategist Clair Webber analyses the first year of Amazon in Australia and what brands can learn from its growth.

Stan head of brand Diana Ilinkovski
Stan head of brand Diana Ilinkovski

The Annual: Why creative must be wrapped in brand principles

"If Stan was to be personified, it would be someone you can trust and relate to, like a friendly neighbour," its head of brand Diana Ilinkovski said.

Unruly managing director ANZ Ricky Chanana
Unruly managing director ANZ Ricky Chanana

The return of respect: Predictions for 2019

It’s been a rocky couple of years. Increasing political polarisation, major data breaches, the spread of fake news, trust in advertising at an all time low and an emerging unease about the behaviour of big tech. Unruly's Ricky Chanana shares his predictions for 2019.

A look through 10 years of MLA's epic summer ads 1 hour ago

A look through 10 years of MLA's epic summer ads

The highly-anticipated Meat and Livestock Australia (MLA) summer campaign drops today so we’re taking a look back at its history.

Deliveroo taps ex-Bachie stars Keira Maguire and Jarrod Woodgate as ambassadors 3 hours ago

Deliveroo taps ex-Bachie stars Keira Maguire and Jarrod Woodgate as ambassadors

Delivery service Deliveroo has upped its influencer marketing strategy recruiting two ex-Bachelor stars, Keira Maguire and Jarrod Woodgate, for a campaign.

New Zealand the solution to Australia's problems in MLA's annual summer ad 3 hours ago

New Zealand the solution to Australia's problems in MLA's annual summer ad

This year's Meat and Livestock Australia ad addresses Cricket Australia’s ball tampering scandal, our rotating roster of Prime Ministers and the controversial right-wing Populist Party One Nation.

The big brands backing the 2019 Super Bowl 3 hours ago

The big brands backing the 2019 Super Bowl

CBS in the US is reportedly charging US$5m for a 30-second ad spot and it's the first time ads will run on air and on the livestream. Australian viewers can watch the action on Channel Seven.

Brands blitz Australian Open with marketing stunts 4 hours ago

Brands blitz Australian Open with marketing stunts

Brands are getting in on the fun at the 2019 Australian Open with creative marketing and unique activations.

Nine's Matt Rowley appointed IAB chair 4 hours ago

Nine's Matt Rowley appointed IAB chair

Matt Rowley said he joins the industry body at a critical time to help it deliver on its promise to grow sustainable and diverse investment in digital advertising.

Burger King and McDonald's in coin war 3 days ago

Burger King and McDonald's in coin war

Burger King in the US is coming after McDonald's once again, this time by trying to steal the attention away from the 50th anniversary of its Big Mac.

Mock Brief: The ever-rotating roster of Prime Ministers 3 days ago

Mock Brief: The ever-rotating roster of Prime Ministers

We offered agencies a chance to let off some creative steam, free from the chains of a client brief. Tapping into hot topics from 2018, including the furore surrounding plastic bags, the ever–rotating roster of Prime Ministers, here, we ask agencies to 'Make Malcolm great again'.

Mindshare CEO Katie Rigg-Smith on safeguarding staff mental health 3 days ago

Mindshare CEO Katie Rigg-Smith on safeguarding staff mental health

“The mental health of our industry is the biggest area we need to focus on. We need to look at how we protect people and how we give them resilience because right now they are working long hours and they are stressed,” she said.

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