AdNews in print: Gender, culture and NZ's creative prowess yesterday
Here's why you should be reading AdNews in print: In-depth features that take a constructive and insightful approach to the issues facing the industry. Moving the debate on gender diversity forward, Grey London's Nils Leonard, Special Report on New Zealand, and more.
Woolies to put movie-goers on the big screen for Christmas
Woolies is going to the movies this weekend, with a campaign turning the tables in order to put movie-goers on screen.
Old Spice aficionados unite in latest spot
Pitchmen Mustafa and Crews declare themselves to have been “best friends all along”, playing the piano, riding bikes and engaging in a game of mini golf. All while bare-chested wearing just a towel and a pair of shorts, respectively, of course.
Australia Post keeps Christmas a surprise with "disguise packaging"
Got an awkward shaped gift to give this Christmas? Disguise packaging is here to keep everyone guessing.
Big, bold controversies
Rosie Baker likes controversy and big ideas. We need more of both, she says, but Amazon's Nazi stunt in the US is an example of bold bombing.
Mobile programmatic: brand builder or brand buster?
There are three things advertisers should know before jumping into mobile programmatic, according to Patrick Darcy, RadiumOne Commercial Director - APAC.
Bringing unified marketing attribution to the modern marketer
AOL Platforms' senior client strategist, Nikki Retalick, questions why brands are continuing to use simplistic marketing models with the recent success of multichannel attribution.
NRL confirms $1.8bn TV rights deal with Fox Sports - 24-hour NRL channel to launch yesterday
In a press conference this afternoon NRL confirmed details of a multi-billion dollar broadcast deal – "reconstituting" Nine's rights, and launching a dedicated 24-hour NRL channel.
“The Olympics is a huge opportunity brands” - News Corp inks deal with AOC yesterday
News Corp has achieved the sports tie-up trifecta, with the publisher inking a five year deal with the Australia Olympic Committee (AOC), in order to give its consumers and advertisers access to all the 2016 Rio Games content.
Ten pledges better ad experience for online video, admits it made mistakes yesterday
Channel Ten is taking steps to improve the advertising and user experience on its TenPlay catch up platform after admitting that it got some things wrong and compromised on user experience for revenue goals.
Industry watchdogs to tackle “perceived lack of transparency by media agencies” yesterday
Following a tough two years for the media industry in which dubious business practices have littered the landscape – a fresh new framework has arrived to help sweep away cobwebs of past days.
Vote for the best agency designed AdNews cover 2015 yesterday
We're having a vote for the best agency designed AdNews cover of 2015, and it's up to you to decide.
Aldi spoofs John Lewis' #ManOnTheMoon ad yesterday
Aldi is unashamedly riding on John Lewis' coattails in a Christmas spot featuring its very own “man on the moon” - one whose love of a bargain, and the ladies, seems more than enough to soothe his loneliness.
Littlefield and Dooris take out top honours at CEO Awards yesterday
Out of the eight top media and creative bosses nominated at last nights annual Executive Awards hosted by CEO Magazine, Dentsu's Luke Littlefield and Atomic 212's Jason Dooris came out on top.
We must “urgently address the future” Woolworths chairman 2 days ago
“We have made some mistakes, acknowledged those mistakes, publicly learned from them, and now are going about fixing them,” Gordon Cairns said.
News tops night; Aria Awards fail to hit the right note yesterday
Ten's showing of the glitzy Aria Awards only picked up 461,000 viewers, according to the overnight OzTam ratings, with news and current affairs programs taking the top seven rankings.
In other news...
- Time for a break? - Jobs Bulletin yesterday
- News Bulletin: Digital radio on the rise yesterday
- News Bulletin: Slingshot brings in former Carat digital head; Publicis Groupe staff to become shareholders 2 days ago
- Fox Sports, Nine and Telstra set to announce new $1.8 billion NRL deal 2 days ago
- Australian creatives condemn Amazon subway campaign 2 days ago
- Why Tourism NZ handed its brand to creatives 2 days ago
- Schweppes overhauls agency model; moves to roster 2 days ago
- Mobile app backed by Packer goes live with new focus 2 days ago
- Uncle Tobys fined and criticised over 'deceitful' oat ad claims 2 days ago
- Nearly two million tune into The Block finale 2 days ago
- Video: Mars CMO on agency relationships and how to break the rules on creativity 2 days ago
- Marketing is stuck in a negative mindset and needs to change 2 days ago