AdNewsTV: Facebook is not the devil: Mark Ritson at Media + Marketing Summit

AdNewsTV: Facebook is not the devil: Mark Ritson at Media + Marketing Summit yesterday

Watch: Is Mark Ritson going soft on the digital duopoly? Not exactly. Watch the highlights of his Nine Circles of Digital Hell presentation here.

Campaigns

Havas and Fund for Peace look at the other end of rich lists

Havas and Fund for Peace look at the other end of rich lists

Havas partners with Fund For Peace to launch The Bottom 100 in fight against world poverty.

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Two Tetris' try Kama Sutra to promote TedXSydney

Two Tetris' try Kama Sutra to promote TedXSydney

Tetris, Kama Sutra and TedXSydney: BMF Sydney creates an unconventional love story to promote its 2017 film program.

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Skittles goes colourless for Pride Month

Skittles goes colourless for Pride Month

"During pride, only one rainbow deserves to be the centre of attention."

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Opinion

Initiative global CEO Mat Baxter
Initiative global CEO Mat Baxter

Fearless Girl has created an impact far beyond its physical size

A statue measuring just 50 inches: Fearless Girl is a brilliant example of the transition our industry is making from traditional advertising to cultural branding, says Initiative global CEO Mat Baxter.

The Remarkables Group founder Lorraine Murphy
The Remarkables Group founder Lorraine Murphy

Who should own influencer marketing?

There are new influencer ventures appearing everyday, but the responsibility of influencer activity still remains a grey area. Lorraine Murphy looks at the pros and cons of the different mediums available, from media agencies to doing it in-house.

Allure Media CEO Jason Scott
Allure Media CEO Jason Scott

Blockchain: A cure for industry transparency issues?

Allure Media’s Jason Scott explains how he is keeping close tabs on the adoption of blockchain for advertising in the US, and presents it as a solution to the industry’s transparency woes.

Meltwater agrees to Federal Court order in Isentia row 8 hours ago

Meltwater agrees to Federal Court order in Isentia row

Isentia had taken Meltwater to court over claims it unlawfully supplied Isentia press clippings to clients.

Zuckerberg pushes groups as future focus 8 hours ago

Zuckerberg pushes groups as future focus

Facebook has touted the importance of group admins as the “leaders” of the social media platform.

McDonald's signs eSports sponsorship deal 9 hours ago

McDonald's signs eSports sponsorship deal

McDonald's has secured full sponsorship rights for a live StarCraft tournament in Australia only days after the brand cut short its Olympic Games partnership.

R/GA opens Melbourne shop to service Toyota 9 hours ago

R/GA opens Melbourne shop to service Toyota

R/GA is opening a Melbourne shop with Toyota as its founding client as the brand relocates its staff from Sydney.

Voice marketing: What brands need to know 9 hours ago

Voice marketing: What brands need to know

Voice marketing has generated widespread interest, but it has seen slower adoption rates than in other Asia-Pacific markets, finds a report conducted by JWT, Mindshare and Kantar.

Behind the success of Leo Burnett's Pocket Patrol 10 hours ago

Behind the success of Leo Burnett's Pocket Patrol

Samsung and Leo Burnett have created a tidal app which warns swimmers about potentially dangerous rips and currents. AdNews catches up with the agency and mobile company to find out the back story behind Pocket Patrol.

Nine overtakes ABC in Nielsen ratings as BBC makes big jump 10 hours ago

Nine overtakes ABC in Nielsen ratings as BBC makes big jump

Nine.com.au has moved into second place in the May Nielsen Digital Ratings, bumping down the ABC, as the average time spent on a smartphone increases by one hour.

Hijacking the brand name game 10 hours ago

Hijacking the brand name game

Qantas has named its Dreamliner fleet after asking Aussies to vote. Asking consumers to name things as part of a marketing stunt isn’t new, and it frequently goes wrong. Does the consumer ever have control or should brands drop the act?

News Bulletin: First look at Ten's The Bachelor; UnLtd raises $44,000 for KidsXpress 11 hours ago

News Bulletin: First look at Ten's The Bachelor; UnLtd raises $44,000 for KidsXpress

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