Reckitt Benckiser is just one brand which has fallen victim to "impression fraud"

IAB forms Brand Safety Council to tackle ad fraud

The IAB has formalised the Brand Safety Council formed by the ad industry to tackle ad fraud. The Interesting Times Gang will be slimmed down to a working group proper next month. more »

Radio ratings: Kiis continues to climb while 2DayFM holds

Kiis 1065's Kyle and Jackie O TVC via Razor.
The second radio survey book is in and the new market dynamic is becoming clear. more »

Facebook posts strong ad growth, flags incoming declines, talks autoplay video

Facebook founder and chief executive, Mark Zuckerberg.
Facebook's ad revenue is soaring, but comparators for the rest of this year will be less rosy. Ad rates increased 118% but it appears marketers are taking it. Meanwhile autoplay ads could be up next. more »

CEO Harrison and commercial director Sigaloff in the Yahoo!7 harness

Former Fairfax sales honchos Ed Harrison and Paul Sigaloff have their feet under the table at Yahoo!7. Sigaloff started last week, Harrison officially starts today. more »

Ten's Russel Howcroft to replace David Nobay on Woolworths' Recipe to Riches

Network Ten executive general manager Russel Howcroft.
Former adman turned Ten executive general manager Russel Howcroft is to replace David Nobay for the second series of the Woolworths-backed Recipe to Riches, the network has confirmed. more »

Carat promotes Fiona Harrop to head of digital

Harrop will lead the digital function at Carat's Sydney office. more »

latest jobs »

Assistant Marketing Manager (12 month contract)

American Express is looking for an experienced Assistant Marketing Manager who has an extensive background in BTL campaign execution and analytics. This is an exciting opportunity to be part of a collaborative and innovative marketing team. If you want to influence the next generation of marketing, then this is the role for you.


blogs »

Countdown of Awesome: Miss Skinny and the Smoking experiment
Countdown of Awesome

It's Countdown of Awesome time again from your good friends at UM, Tom DiSapia and Robert Bellamy. This week we are dealing with the big issues: self-esteem, body image, bullying and domestic abuse.

    opinion »

    Opinion: The generation game

    The Remarkables Group's Lorraine Murphy shares some tips and insights on leading Gen Y.

    Comment: 'Taxpayer-sponsored' Media Watch slams advertiser-sponsored content
    Media Watch host Paul Barry.

    It's very easy for the ABC, which receives more than $1 billion in taxpayer funding a year, to criticise commercial outlets for trying to turn a dollar.

    Opinion: I don't like brands
    Mike O'Rourke

    How much is a Facebook 'like' worth to a brand, and is it really a fast, free way to connect with people? Bloke's Mike O'Rourke poses the questions.



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