'Daily digital ratings allow publishers to measure off platform, not monetise it'

'Daily digital ratings allow publishers to measure off platform, not monetise it' 12 hours ago

Nielsen's digital content ratings, which launch today, allow publishers to measure how people consume their content off platform, but tech giants still holds the keys to monetising it, News Corp's Nicole Sheffield warns. DCR should evolve trading.

Campaigns

KFC brings the bird to the bush

KFC brings the bird to the bush

KFC flies into the Aussie outback for its latest campaign with Ogilvy Sydney.

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Holden unveils Attenborough-esque mocumentary for shark week

Holden unveils Attenborough-esque mocumentary for shark week

There's something lurking inside the Holden Astra and it feeds on a diet of broken sunnies and hastily stowed fast food wrappers.

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Making the future real with Volkswagen

Making the future real with Volkswagen

Volkswagen, PHD and DDB are cruising into the future, and you're invited to jump in the driver's seat.

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Opinion

Arvind Hickman
Arvind Hickman

TV shows like The Bachelor can ill afford to whitewash in 2017

Out of 22 contestants hand picked for The Bachelor, not a single one appears to be from an Asian background – our largest source of immigrants and now an important part of this country's genetic DNA.

Adobe director of transformation and digital strategy Mark Henley
Adobe director of transformation and digital strategy Mark Henley

Is creativity exclusive to humanity?

Are humans just a very complex set of algorithms in the wider context of evolution and is creativity therefore something only humans have access to? Adobe's director of transformation Mark Henley explores.

Guinness World Records senior vice president Nadine Causey
Guinness World Records senior vice president Nadine Causey

Adapt or die says book publisher turned multimedia beast: Guinness World Records

The book itself holds a world record, as the best-selling copyrighted book of all time, but how are traditional publishing brands keeping themselves relevant in an increasingly digitalised world? Its SVP Nadine Causey explores.

'Advertisers should be alarmed about Bachie cast' - warns TV host 29 minutes ago

'Advertisers should be alarmed about Bachie cast' - warns TV host

Marc Fennell, host of SBS's The Feed, has hit out at the show for presenting "an image of beauty in Australia with a very specific shade". Fennell and media diversity expert Isabel Lo warns the show risks alienating many Australians.

What adland talent shortage? Part-timers are ripe for picking 52 minutes ago

What adland talent shortage? Part-timers are ripe for picking

While adland bemoans the lack of talent across the industry, could it actually be that many of the fine minds and experienced ones are willing and ready, but they actually just don’t want the full-time roles?

Not as fruitful: MasterChef finale pulls a crowd, but no match for Ninja 1 hour ago

Not as fruitful: MasterChef finale pulls a crowd, but no match for Ninja

No amount of celebrity chefs and over-the-top cooking challenges can knock the furore of Ninja Warrior as the show tops MasterChef's grand finale.

Cinema's 'halo effect' for TV and digital 2 hours ago

Cinema's 'halo effect' for TV and digital

Not only do cinema ads have audiences' full attention in theatres, running cinema ads gives TV and digital campaigns a boost, according to a study measuring the 'halo effect' of cinema advertising.

Who's to blame for shoddy mobile ads? 5 hours ago

Who's to blame for shoddy mobile ads?

In the world of mobile advertising, responsibility for bad creative is often thrown around like a hot potato, so how difficult is it to change ads for different media and who's fault is it when the ads are not properly adapted?

First Australian woman conquers Ninja wall; three million tune in yesterday

First Australian woman conquers Ninja wall; three million tune in

Andrea Hah stole the show by becoming the first Australian woman to conquer the warped wall. The Nine show peaked at 3.07 million.

Mamamia scales back US operations yesterday

Mamamia scales back US operations

Redundancies have been made as Mamamia Women's Network scales back it's New York-based Spring St site.

News Corp innovation boss exits for IAG digital role yesterday

News Corp innovation boss exits for IAG digital role

Mark Drasutis has lead innovation at News Corp for the past two years. He's now taking up the chief digital officer role at insurer IAG.

Avoiding the plague of burnout in media and advertising yesterday

Avoiding the plague of burnout in media and advertising

Got the Monday morning blues? Did you think about calling in sick today to avoid the stress? Well one in five Australians has taken time off work due to feeling mentally unwell in the past year, according to a Beyond Blue report.

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