Amex to launch global media review

Amex to launch global media review 7 hours ago

The global credit card company has not reviewed its media buying and planning for more than a decade. GroupM's Mindshare has held the account for 20 years.

Campaigns

Momentum empathises with local consumers in latest campaign

Momentum empathises with local consumers in latest campaign

Momentum is launching “Move with Momentum” with a through-the-line campaign for Victorians.

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10 feet tall wins Honda marine, reveals first work

10 feet tall wins Honda marine, reveals first work

Creative agency 10 feet tall reveals it first work for Honda's Marine business.

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Lotterywest and Marketforce reveal Powerball rebranding

Lotterywest and Marketforce reveal Powerball rebranding

The new branding was rolled out to complement new game features introduced to Powerball this month.

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Opinion

Brightcove video marketing specialist Hamish Brown
Brightcove video marketing specialist Hamish Brown

Watch out media companies, brands are here to play

Today’s brands already have the ability to capture an audience and build a culture that resonates around it - the ingredients are there. It’s critical we make something out of them, says Brightcove's Hamish Brown.

International Creative Services MD Anne Miles
International Creative Services MD Anne Miles

Get on the same team from research to final creative execution

With a mission to close the gap between strategy and the creative execution, Anne Miles MD of International Creative Services hosted a research project to determine how the creative industries can produce more effective work, more consistently.

The Brand Agency head of digital strategy Matt Popkes
The Brand Agency head of digital strategy Matt Popkes

Your audience research is the starting line, not the finishing line

The good news is audience research is officially important. The bad news is what happens next is often nothing, says The Brand Agency's Matt Popkes.

Melbourne calling: Full program unveiled for AdNews Media + Marketing Summit 7 hours ago

Melbourne calling: Full program unveiled for AdNews Media + Marketing Summit

NAB, World Vision, Clems, Women's Digital Network, Deloitte Digital, Havas, Zenith,TV network bosses & Diversity Partners are all in the bag for day's extravaganza. First look at Media + Marketing Summit Melbourne here.

AdNews Investigation: How does social media stack up? yesterday

AdNews Investigation: How does social media stack up?

In this special report, AdNews investigates how marketers use social media, whether it is effective, and how success is measured.

NGEN Podcast: How to get started in adland 9 hours ago

NGEN Podcast: How to get started in adland

In our first monthly NGEN podcast, we talk to Mindshare senior media executive, Media Thursdays co-founder and NGEN member Raymond Ly about young professionals in media.

AdNews survey: How diverse is our industry? last week

AdNews survey: How diverse is our industry?

Our survey, developed in conjunction with Magic Beans, will help us deduce how diverse our industry is. Just one week left to take part...get your skates on....

MD of Noisy Beast joins Stratosphere as CEO 3 hours ago

MD of Noisy Beast joins Stratosphere as CEO

Noisy Beast managing director Adam Hilton has joined independent agency Stratosphere as CEO.

TBWA wins Pepsi beverages from Clemenger 3 hours ago

TBWA wins Pepsi beverages from Clemenger

It was an Omnicom-hosted pitch, with incumbent Clemenger Sydney defending the account against TBWA Sydney and Clemenger Melbourne.

Industry Profile: AppNexus VP of diversity, inclusion and community experience Antoinette Hamilton 4 hours ago

Industry Profile: AppNexus VP of diversity, inclusion and community experience Antoinette Hamilton

What a job title! This week's industry profile was the former assistant VP of diversity and inclusion at L’Oréal USA, has traveled to more than 35 countries and is always reminding herself to "stay focused".

News and Nine lead Nielsen rankings for April 7 hours ago

News and Nine lead Nielsen rankings for April

From June, Nielsen will switch on both monthly and weekly reporting frequencies in Nielsen Digital Content Ratings.

Omnicom opens language strategy agency maslansky + partners 7 hours ago

Omnicom opens language strategy agency maslansky + partners

The global agency, which specialises in helping clients effectively use language, will serve the Asia-Pacific region from a new Sydney office.

In other news...