Beacons are a data play not a content push: Adshel 5 hours ago

Beacons are a data play not a content push: Adshel

Adshel's beacon network will eventually allow advertisers to send push notifications, but the real innovation is in the data.

Digital is not dead 7 hours ago

Digital is not dead

Digital agencies have rubbished claims from SapientNitro's Australian MD that they will cease to exist in two years.

ACCC to take Reckitt Benckiser to court 6 hours ago

ACCC to take Reckitt Benckiser to court

ACCC to take Reckitt Benckiser to court to tackle Nurofen claims.

Marketers are channel-obsessed but must find the human in ad tech 5 hours ago

Marketers are channel-obsessed but must find the human in ad tech

Kimberly-Clark: "We've lost the concept of the human as we are so focused on the channel."

Is Big Data living up to its big hype? 6 hours ago

Is Big Data living up to its big hype?

Rocket Fuel Australia MD JJ Eastwood asks: is all the hype around big data warranted, especially if...

Nielsen signals video trading push with eXelate acquisition 5 hours ago

Nielsen signals video trading push with eXelate acquisition

Nielsen has signalled a push into programmatic video trading with eXelate acquisition.

Kenshoo and AppNexus tie-up: ramp up mobile efforts 6 hours ago

Kenshoo and AppNexus tie-up: ramp up mobile efforts

Search marketing software provider Kenshoo has announced a mobile display channel service, in a partnership with AppNexus.

Woolworths in, Woolworths out for ADMA 7 hours ago

Woolworths in, Woolworths out for ADMA

ADMA brings in a new management trio as it beefs up boards and targets new verticals.

ACMA should not act as “police, judge and jury” yesterday

ACMA should not act as “police, judge and jury”

A ruling by the High Court of Australia has “ramifications for the entire broadcast industry” after it found that ACMA has the power to find a broadcaster has breached its licence conditions.

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