Foxtel lampoons industry in Wentworth themed spoof but won't share it 7 hours ago

Foxtel lampoons industry in Wentworth themed spoof but won't share it

The pay TV network kicked off its upfronts with a spoof of its Wentworth prison drama, lampooning the media industry, branded content, programmatic, targeting and all the other buzzwords we use day in and day out. But it won't let us share it. TV Tonight is kicking of a petition.

Brands get spooky with Halloween tactical ads 8 hours ago

Brands get spooky with Halloween tactical ads

It may make the traditionalists groan, but Halloween is taking hold in Australia, and kids looking for candy aren't the only ones who have taken notice. Plenty of Aussie brands are jumping in on the fun and cashing in on the spooky holiday spirit.

Jackie Frank: Magazine industry has to stop devaluing itself to advertisers with discounting 9 hours ago

Jackie Frank: Magazine industry has to stop devaluing itself to advertisers with discounting

This year's Australian Magazine Awards Hall of Fame inductee, called on the magazine industry to stand up for what it's worth and stop devaluing its content.

Tourism Australia names Westpac's Lisa Ronson as CMO 8 hours ago

Tourism Australia names Westpac's Lisa Ronson as CMO

Tourism Australia has named former Westpac marketer Lisa Ronson as CMO to replace Nick Baker.

Real Living named Magazine of the Year at the AMAs 11 hours ago

Real Living named Magazine of the Year at the AMAs

Bauer Media's Real Living has taken out the top honours at this year's Australian Magazine Awards.

Content the redeemer - Foxtel pitches exclusivity 11 hours ago

Content the redeemer - Foxtel pitches exclusivity

Foxtel pitches main play for more eyeballs in 2015, touting exclusivity, boxsets, and lower entry pricing as the keys.

Ensemble and MLA sink teeth into meaty new show 10 hours ago

Ensemble and MLA sink teeth into meaty new show

Ensemble and Meat and Livestock Australia have teamed up to produce a 6-part branded content series starring recent Masterchef contestant Hayden Quinn.

Melbourne agencies dominate ADMA awards, Sean Cummins takes marketer of the year 12 hours ago

Melbourne agencies dominate ADMA awards, Sean Cummins takes marketer of the year

ADMA’s awards jointly recognise creativity and effectiveness and Melbourne agencies including Whybin\TBWA, Clemenger BBDO and GPY&R stole the show.

Foxtel takes programmatic video advertising in-house 13 hours ago

Foxtel takes programmatic video advertising in-house

Foxtel takes its programmatic digital video advertising operations in-house, as it looks to invest more of its branding dollars into digital video ads.

Front Foot joins Publicis Worldwide Australia 9 hours ago

Front Foot joins Publicis Worldwide Australia

Mobile specialist business Front Foot is joining the Publicis Group as it beefs up its digital capabilities.

MCN usurps US tech and media 12 hours ago

MCN usurps US tech and media

Strange days. Australia has pipped the Americans in a major technology and media development. Foxtel’s MCN and AOL-owned Adap.TV have just launched the world’s first private programmatic trading market, combining TV and online video.

ADMA launches CMO networking club 10 hours ago

ADMA launches CMO networking club

Invite-only club will offer chief marketers, technology officers, creatives and top level analytics professionals an opportunity to network and share knowledge.

Dancing double-act wins night for Seven 9 hours ago

Dancing double-act wins night for Seven

A Dancing With the Stars double-act wins the night for Chanel Seven.

Seven West woos advertisers with integrated upfronts glamour 2 days ago

Seven West woos advertisers with integrated upfronts glamour

Seven West's upfronts were “game changing,” according to media buyers, as the network wheeled out top talent at an interactive event to show its hybrid TV offering and hammer home the message that it is multi-platform and channel agnostic.

Facebook's shift to mobile hits impressions by 56% 2 days ago

Facebook's shift to mobile hits impressions by 56%

A 56% drop in impressions and a 274% hike in price per ad fails to ruffle the feathers of the industry which says the stats are of no real concern.

Are Coca-Cola’s coloured cans the next Share a Coke? 3 days ago

Are Coca-Cola’s coloured cans the next Share a Coke?

Coke is breaking all its own brand guidelines with the launch of six limited edition coloured cans in an effort to reconnect with teens. It’s dropping millions on it, but it won’t be on TV. Can it reverse Coke's decline?

Fairfax Life Media boss moves to Domain 10 hours ago

Fairfax Life Media boss moves to Domain

Fairfax Media's real estate arm Domain has appointed Fairfax's Life Media boss to take on a new role within the business.

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