Movers and Shakers: Stan, JCDecaux, M&C Saatchi, PubMatic

Movers and Shakers: Stan, JCDecaux, M&C Saatchi, PubMatic yesterday

This week in movers and shakers, Stan appoints new head of digital, JCDecaux promotes Essie Wake to CMO and M&C Saatchi taps ex-adam&eve exec.

Campaigns

Aldi and BMF celebrate customer reviews

Aldi and BMF celebrate customer reviews

Dave thinks Aldi pies are 'not bad'; the world rejoices.

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Free Your Think from Murdoch Uni and J. Walter Thompson

Free Your Think from Murdoch Uni and J. Walter Thompson

Think for yourself and open your mind at Murdoch University.

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Osher jumps in the car with Youi Insurance

Osher jumps in the car with Youi Insurance

Getting to know Andy G/Osher Günsberg without the glitz and glamour of the Bachelor.

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Opinion

Guinness World Records senior vice president Nadine Causey
Guinness World Records senior vice president Nadine Causey

Adapt or die says book publisher turned multimedia beast: Guinness World Records

The book itself holds a world record, as the best-selling copyrighted book of all time, but how are traditional publishing brands keeping themselves relevant in an increasingly digitalised world? Its SVP Nadine Causey explores.

Bob Hoffman, the Ad Contrarian
Bob Hoffman, the Ad Contrarian

Chasing 'brand love' on social media is largely a waste of time

"Most of the money you spend on social media is spent talking to a tiny group of people who are probably already using your brand."

Naomi Shepherd, head of brand, Facebook Australia & New Zealand
Naomi Shepherd, head of brand, Facebook Australia & New Zealand

Entrenching respect for advertising

Transparency is a reality, says Facebook's head of brand Naomi Shepherd. "It’s knowing that a marketer achieved the business outcome expected from the advertising investment, and they can credibly qualify it to the board."

Sneak peek: Stan to launch mass brand campaign yesterday

Sneak peek: Stan to launch mass brand campaign

Streaming player Stan is set to launch a new brand campaign this weekend and AdNews has the sneak peek...

SBS upfronts: Plenty of tears, sunshine and a fresh take on Aussie history yesterday

SBS upfronts: Plenty of tears, sunshine and a fresh take on Aussie history

SBS has had a strong year with lifts in prime time audience share, but there's plenty more to come. The multicultural broadcaster took journalists on a sneak peek of an impressive slate to close the year.

First half 2017 results: Publicis sails, Omnicom slides yesterday

First half 2017 results: Publicis sails, Omnicom slides

“Our ambition is to post higher growth than our competitors,” says Publicis in its H1 results. Omnicom’s Q2 revenue falls, but APAC delivers growth.

Myer’s chief customer officer exits amid poor sales yesterday

Myer’s chief customer officer exits amid poor sales

Daniel Bracken, the department store’s deputy CEO and chief customer officer, is exiting as the department store reveals lacklustre performance.

Young Guns: Deepend head of planning Kim Verbrugghe 2 days ago

Young Guns: Deepend head of planning Kim Verbrugghe

She got into the industry because she loves the combination of art and science, and the one thing her colleagues don't know about her is how to pronounce her last name.

News Bulletin: NBC News taps Snap 2 days ago

News Bulletin: NBC News taps Snap

In news today, Snapchat launches news broadcast with NBC,

Invalid traffic across digital plummets in Australia 2 days ago

Invalid traffic across digital plummets in Australia

More than 97% of website desktop traffic has been marked valid, according to the second IAB/PwC Invalid Traffic Benchmark. There was even better news for mobile and video inventory.

Audi faces backlash for sexist ad 2 days ago

Audi faces backlash for sexist ad

A Chinese Audi ad featuring a mother-in-law inspecting her son's bride at the alter is being criticised globally for being sexist after comparing a woman to a used car.

Marketers 'haemorrhaging money' over 'creative by committee' culture 2 days ago

Marketers 'haemorrhaging money' over 'creative by committee' culture

Localising creative in a multinational company can be an arduous task weighed down by bureaucracy and a disconnect between the creative and approval processes, the CMO Council has warned. This inefficiency is costing brands time and money.

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