HCF marketer makes moves to leverage Pokémon Go craze 6 hours ago

HCF marketer makes moves to leverage Pokémon Go craze

Do Pokémon need health checks? Aussie health insurance brand HCF thinks so as it confesses to reaching out to Pokémon to try and leverage the app.

The Economist to grow experiential marketing in Australia 14 hours ago

The Economist to grow experiential marketing in Australia

In the last 12 months The Economist has garnered more than 20,000 subscriptions from experiential marketing, with a conversion rate of 65%.

Coke taps Michelle Jenneke for local Olympics push 13 hours ago

Coke taps Michelle Jenneke for local Olympics push

Coca-Cola has enlisted Australian hurdler Michelle Jenneke to front its local Olympic marketing push, in the lead up to the games in Rio.

Verizon acquires Yahoo; 'options' for local JV 15 hours ago

Verizon acquires Yahoo; 'options' for local JV

Verizon has bought online player Yahoo for USD$4.8 billion. Locally for Yahoo7 it's business as usual, but in the coming months Seven may chose to evaluate its options surrounding the JV.

Twitter's new marketing push takes flight yesterday

Twitter's new marketing push takes flight

While many social savvy early birds have already caught onto Twitter, not everyone has, which is why it's sticking its beak into a new target market.

Bauer’s biggest data play disguised as rewards program 16 hours ago

Bauer’s biggest data play disguised as rewards program

In a bid to overcome barriers to purchase and build a consumer database for ongoing targeted campaigns, Bauer Media's loyalty app has been going from strength to strength.

Seven names Olympic ad partners, boosts reach with Twitter Amplify yesterday

Seven names Olympic ad partners, boosts reach with Twitter Amplify

Launch advertisers signed on with Seven include McDonald's, Qantas, Harvey Norman, Samsung, Woolworths and more.

Ikon sues client for non-payment amid counter claims of 'dishonest conduct' yesterday

Ikon sues client for non-payment amid counter claims of 'dishonest conduct'

Media transparency could be flaring up again as Ikon is accused of 'misleading and dishonest' conduct by a client it is suing for nearly $1m of unpaid fees. Suggestions of rebates, kickbacks and more.

Pokémon Go: Game of the future or fad? yesterday

Pokémon Go: Game of the future or fad?

AdNews in-depth: It's arguably the biggest mobile game in history and only continues to gain traction as it rolls out globally.

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