AJF acquired and to deliver $21m revenue for new owner as name phased out

AJF acquired and to deliver $21m revenue for new owner as name phased out 2 days ago

The agency was acquired alongside seven others ahead of Trimantium GrowthOps’ IPO. Up to 40% of the new owner’s revenue in 2018 will be generated by the creative agency.

Campaigns

Sophie Monk, Boy George and Naomi Watts star in UberEATS first brand campaign

Sophie Monk, Boy George and Naomi Watts star in UberEATS first brand campaign

Uber celebs appear in UberEATS latest campaign.

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Telstra sticks with magic this Christmas

Telstra sticks with magic this Christmas

“The spirit of Christmas truly alive as we laugh and sing and dance and thrive.”

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Australians share what they love about Christmas in Coles campaign

Australians share what they love about Christmas in Coles campaign

From doughnut-stuffed turkey to avocados, Australians share their favourite things about Christmas, with a sneak peek from Curtis Stone.

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Opinion

By Alex Khan, APAC MD of platforms at Oath
By Alex Khan, APAC MD of platforms at Oath

Taking the problematic out of programmatic

"Despite what some recent programmatic-apocalypse headlines might suggest, programmatic trading isn’t going away," says Alex Khan, APAC MD of platforms at Oath.

Country manager Rocket Fuel ANZ, Mailee Creacy
Country manager Rocket Fuel ANZ, Mailee Creacy

The era of intelligent brands and the power of 'living services'

By their own nature, walled gardens are a barrier to connectedness and openness. It's the brands that focus on enhancing experiences that will win, says Rocket Fuel boss Mailee Creacy.

Spinach GM Ben Willee
Spinach GM Ben Willee

Talking about transparency is shooting at the wrong target

Banging on about transparency is missing the point of programmatic. It’s never going to be 100% transparent because no other medium we operate with is, says Spinach’s Ben Willee. But that doesn’t mean we should write it off completely.

GroupM’s video future: A television lens with a digital backbone yesterday

GroupM’s video future: A television lens with a digital backbone

“Television has always had three masters: distribution, advertising and user experience. For 60 years, the user came third,” according to GroupM’s latest report into the TV and video market. Now the user is in charge.

Three in four Aussie TV ads feature all-white casts, finds ethnic diversity study 2 days ago

Three in four Aussie TV ads feature all-white casts, finds ethnic diversity study

A new study of more than 2 million Australian TV spots has found that 77% of ads feature Caucasian casts in a damning indictment of the lack of cultural diversity in our creative. The situation has only improved by 1 percentage point in four years.

News Bulletin: Winners of the REA Excellence Awards; PHD appoints ANZ lead; Matt Rose joins Cummins 2 days ago

News Bulletin: Winners of the REA Excellence Awards; PHD appoints ANZ lead; Matt Rose joins Cummins

See what's happening in media, marketing and advertising today. PHD appoints Jordan Smith to lead ANZ account; Ikon and Mindshare win at the REA Excellence Awards; Cummins&Partners hires Matt Rose.

CBS acquisition of Ten is finally a done deal 2 days ago

CBS acquisition of Ten is finally a done deal

"This marks the beginning of an exciting opportunity to build on our close working relationship and the great legacy of Network Ten in Australia, and to paving the way for further multiplatform distribution opportunities for CBS content."

Domain valued at $2.2 billion after listing on ASX 2 days ago

Domain valued at $2.2 billion after listing on ASX

Speaking to AdNews after the 'nerve-racking' bell ringing ceremony, Domain CEO Antony Catalano says the valuation is a recognition of the real estate firm's growth in the last three years.

Ad spend crashes as retailers stockpile budgets to fend off Amazon 2 days ago

Ad spend crashes as retailers stockpile budgets to fend off Amazon

In the 10 years of SMI reporting, never before has the retail sector’s advertising expenditure dropped in the fourth quarter of the year. Programmatic bookings have also slipped into negative territory.

Virgin CMO Inese Kingsmill exits in restructure 2 days ago

Virgin CMO Inese Kingsmill exits in restructure

Just weeks after launching a repositioning campaign for the brand, and overseeing a creative agency pitch, Kingsmill is leaving as part of a restructure.

Nine content boss: We die if we do not reflect the audience in the stories we tell 2 days ago

Nine content boss: We die if we do not reflect the audience in the stories we tell

"If we don't reflect the audience the audience won’t come," says Nine Network's head of content production and development Adrian Swift - who accepts that TV networks have failed to represent who Australians really are.

Supermarket giants 'missing a trick' by ignoring ethnic communities 2 days ago

Supermarket giants 'missing a trick' by ignoring ethnic communities

A panel of experts have warned Coles and Woolworths that they are missing a huge opportunity to target ethnic communities and it's not just about stocking halal goods in areas with large Muslim populations, or focusing on Chinese New Year.

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