Marc Pritchard on P&G’s marketing reinvention

Marc Pritchard on P&G’s marketing reinvention 9 hours ago

Marc Pritchard said cutting P&G's agency roster and minimising digital waste has transformed the FMCG giant’s marketing to become a “force for good and a force for growth”.

Campaigns

Mars shifts brand positioning with latest campaign

Mars shifts brand positioning with latest campaign

In the latest work from Clemenger Melbourne, Mars take on awkward situations to promote its new platform.

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Spotify's 'Love What You Love' campaign is its biggest to date

Spotify's 'Love What You Love' campaign is its biggest to date

Spotify continues to push their ad-supported “freemium” model and commitment to creating a high-quality experience for users with the multi-faceted “Love What You Love” campaign – the music streaming service's most comprehensive to date.

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New campaign for Maison Mumm is out of this world

New campaign for Maison Mumm is out of this world

As part of a collaboration between Maison Mumm, Spade agency and Vice, a revolutionary new bottle and glass have been created allowing astronauts to enjoy its Champagne in zero gravity.

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Opinion

IProspect national head of experience, Guy Jarvie
IProspect national head of experience, Guy Jarvie

Building trust through user experiences

In a world where trust is eroding at an alarming rate, what are the areas you can take control of to regain consumer confidence and shine your brand in a positive light, questions IProspect's Guy Jarvie.

Accenture Interactive managing director Michael Buckley
Accenture Interactive managing director Michael Buckley

Accenture Interactive’s predictions for Cannes Lions 2018

From blockhain to ethical advertising, numerous speakers from the Accenture Interactive family have shared their take on the hottest topics or events likely to emerge over the week in and around the Palais.

PHD new business and marketing director, Chloe Hooper
PHD new business and marketing director, Chloe Hooper

RIP to the pitch process?

In the last five years the dating game has changed immensely, with your new partner only a swipe away. So why hasn’t the approach to new business undergone the same transformation, questions PHD's Chloe Hooper.

The industry is ‘hypnotised’ by tech platforms, says PHD global CEO 1 hour ago

The industry is ‘hypnotised’ by tech platforms, says PHD global CEO

The industry is “hypnotised” by marketing tech and data platforms, which has led to a reduced focus on creativity, PHD global CEO Mike Cooper.

Bumble considering introducing ads to platform 3 hours ago

Bumble considering introducing ads to platform

Dating app Bumble is exploring the idea of introducing advertising to its platform, founder Whitney Wolfe Herd has revealed.

Ogilvy pledges to employ more women in senior leadership 3 hours ago

Ogilvy pledges to employ more women in senior leadership

Ogilvy has pledged to employ more women in senior leadership with the aim of recruiting 20 women into its highest-level creative roles by the end of 2020.

P&G pushes for greater gender equality in advertising and media 13 hours ago

P&G pushes for greater gender equality in advertising and media

“We are committed to do our part with meaningful actions to advance gender equality in advertising, media and the creative pipeline in the next five years," P&G chief brand officer Marc Pritchard says.

Guthrie warns networks, a privatised ABC is an 'advertising behemoth' 14 hours ago

Guthrie warns networks, a privatised ABC is an 'advertising behemoth'

In her speech to the Melbourne Press Club, ABC boss Michelle Guthrie defended the public broadcaster and asked if the commercial sector wants a new "advertising behemoth" in its midst?

Industry Profile: Impulse Screen CEO and co-founder Paul Garrity 15 hours ago

Industry Profile: Impulse Screen CEO and co-founder Paul Garrity

CEO and co-founder at Impulse Screen Media, Paul Garrity, has what he calls a 'fanic' (fun and manic) job, but that's not stopping him from focusing on the "next thing", AI.

John Matthews returns to Sydney for top job at Fox Sports 18 hours ago

John Matthews returns to Sydney for top job at Fox Sports

Successful digital marketing expert John Matthews has left his role at APD after 14 years to return to Sydney as director of customer acquisition at Fox Sports Australia.

I was a stranger in Facebook's 'millennial nirvana'; ex-boss Stephen Scheeler opens up 18 hours ago

I was a stranger in Facebook's 'millennial nirvana'; ex-boss Stephen Scheeler opens up

Ex-Facebook MD Stephen Scheeler learnt a lot during his "millennial nirvana" time at the social media giant. While his early days were slightly weird in an "intoxicating hot-tub of well-meaning people", his gift from millennials was priceless.

Nine won't 'oversaturate' shows with sponsors, says Stephenson 19 hours ago

Nine won't 'oversaturate' shows with sponsors, says Stephenson

Nine chief sales officer Michael Stephenson says the network will never "over saturate one of our shows with sponsors" as it looks to ramp up its content offering for clients.

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