Holden top marketer on brand feels: 'Indifference is death'

Holden top marketer on brand feels: 'Indifference is death' 5 hours ago

When not a whole bunch of people hate your brand and not a whole bunch love it, it's a very unhealthy place to be. Top marketer of Australian car manufacturer Holden, Mark Harland, spills the beans on its year of 'transition".

Campaigns

Carlton and Clems want you to underthink

Carlton and Clems want you to underthink

Stressed by the sheer amount of decisions you’re having to make on a daily basis? It's time to underthink things.

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Coke goes eco-friendly with Ogilvy

Coke goes eco-friendly with Ogilvy

Ever wanted to live in a world made from plastic bottles? Neither have we.

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Queensland Govt tackles disability

Queensland Govt tackles disability

Don't diss their abilities; put them in the 'give them a go' pile.

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Opinion

Amnet ANZ national managing director Indy Khabra
Amnet ANZ national managing director Indy Khabra

Why people-based marketing is the future of programmatic

Programmatic media is fast becoming the standard method for connecting brands to consumers, but are challenges on the horizon? Amnet national managing director Indy Khabra tackles programmatic.

Arvind Hickman
Arvind Hickman

TV shows like The Bachelor can ill afford to whitewash in 2017

Out of 22 contestants hand picked for The Bachelor, not a single one appears to be from an Asian background – our largest source of immigrants and now an important part of this country's genetic DNA.

Adobe director of transformation and digital strategy Mark Henley
Adobe director of transformation and digital strategy Mark Henley

Is creativity exclusive to humanity?

Are humans just a very complex set of algorithms in the wider context of evolution and is creativity therefore something only humans have access to? Adobe's director of transformation Mark Henley explores.

APN Outdoor CEO Richard Herring exits after 22 years 2 hours ago

APN Outdoor CEO Richard Herring exits after 22 years

This is no red herring. The APN Outdoor boss will exit the company in September, only months after failed merger with Ooh!Media.

A 'revolutionised' brand: David Jones Food has arrived 15 hours ago

A 'revolutionised' brand: David Jones Food has arrived

Australian department store David Jones has launched a major multichannel marketing campaign to support its new, and eagerly anticipated food offering. Cinema and digital lead, but not TV ads here.

Spotify names ex-Pandora boss Huxley as MD 6 hours ago

Spotify names ex-Pandora boss Huxley as MD

A month after Pandora shuttered its Australian business, Jane Huxley is set to take over as MD of Spotify.

News Bulletin: Aldi partners with Hell's Kitchen, MullenLowe restructures 36 minutes ago

News Bulletin: Aldi partners with Hell's Kitchen, MullenLowe restructures

In news today, Hell’s Kitchen inks partnership with Aldi and MullenLowe Group restructures APAC leadership.

Sydney Buses extends APN Outdoor contract 1 hour ago

Sydney Buses extends APN Outdoor contract

State Transit has renewed its Sydney Buses contract with APN Outdoor which has held the contract for more than two decades.

A healthy niche: how pharma and healthcare marketing was ripe for Orchard 1 hour ago

A healthy niche: how pharma and healthcare marketing was ripe for Orchard

The healthcare advertising sector is worth about three quarters of a billion dollars - and it’s growing fast. Orchard is 11-years-old, and it’s one of the most established indie shops specialising in the space.

Domain marks territory; splashes multichannel spring campaign 4 hours ago

Domain marks territory; splashes multichannel spring campaign

Domain has launched a huge Spring campaign, 'Australia's #1 Property App', inking partnerships with The Block, Macquarie Radio Network and an ad from DDB Sydney.

Tourism Australia teams up with BuzzFeed as part of $10m push 6 hours ago

Tourism Australia teams up with BuzzFeed as part of $10m push

Tourism Australia is partnering with BuzzFeed for a campaign targeting global youth markets, as part of a $10 million push to attract young holidaymakers.

Fairfax boosts regional media with investment in print and digital 7 hours ago

Fairfax boosts regional media with investment in print and digital

Fairfax is showing its commitment to local and regional content with a revamp of its local property titles as part of its Australian Community Media (ACM) arm.

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