Leader Profile: Cathy O’Connor on falling hard for radio

Leader Profile: Cathy O’Connor on falling hard for radio 14 hours ago

More than a decade as CEO of radio giant Nova Entertainment and Cathy O’Connor still feels likes she’s in a new role. We speak with the top exec about her ‘meteoric’ rise, leadership, triathlons and more.

Campaigns

Victa helps Aussies ‘rediscover lawn joy’

Victa helps Aussies ‘rediscover lawn joy’

The work targets a younger, tech savvy audience who typically have smaller gardens and lawns.

0 0
The Presets dip into user-generated lyric video

The Presets dip into user-generated lyric video

As part of a collaboration with Adobe Creative Cloud, fans of the The Presets receive the rare opportunity of being part of the band’s next video.

0 0
Campaign shows men what it’s like to ‘walk like a woman’

Campaign shows men what it’s like to ‘walk like a woman’

The ‘Walk like a Woman’ campaign is an immersive 3D soundscape recorded with a series of omni-directional microphones that lets men step into the shoes of women.

0 0

Opinion

Blue 449 client executive Alice-Maree Raitt
Blue 449 client executive Alice-Maree Raitt

Should we engage influencers the same way we engage with radio personalities for advertising?

Blue 449 client executive Alice-Maree Raitt talks about the similarities between how radio hosts and influencers are perceived.

Bonds head of marketing Emily Small
Bonds head of marketing Emily Small

The Annual: 'If we are not truly creative then it's hard to be memorable'

"Creativity is the Holy Grail for us; when we get it right the response from our customers and our staff is overwhelming. We do get it wrong too and yes we do hear about it," says Bonds head of marketing Emily Small.

Initiative Australia partnerships executive Camille Gray
Initiative Australia partnerships executive Camille Gray

The halftime performance you almost definitely missed

Last week there were two significant global broadcast events. One we heard a lot about. Another, we largely ignored, says Initiative Australia partnerships executive Camille Gray.

Adland rivals to face off in UnLtd’s Big Clash 13 hours ago

Adland rivals to face off in UnLtd’s Big Clash

It's game day! From MediaCom’s Ben McCallum and TBWA’s Paul Bradbury to GroupM's Venessa Hunt and PHD's Lucy Formosa-Morgan, rivalries will be put aside to raise funds for UnLtd and its charity partners.

Young Gun: Verizon Media insights analyst Evie Kennedy 8 hours ago

Young Gun: Verizon Media insights analyst Evie Kennedy

Evie Kennedy originally wanted to work with the UN before taking on a career in advertising.

Ex-WPP exec launches pitch consultancy 10 hours ago

Ex-WPP exec launches pitch consultancy

Despite increasing procurement pressures facing agencies, pitching still remains "the life blood of our industry". However, it's about the best people and the value they can bring, says ex-longserving WPP exec Greg Graham.

Adam Ballesty to join Diageo-backed alcohol-free startup Seedlip 11 hours ago

Adam Ballesty to join Diageo-backed alcohol-free startup Seedlip

Former Diageo and Foxtel marketer Adam Ballesty is set to join Seedlip as general manager - as the Diageo-backed brand looks to ramp up its presence in Australia and Asia.

SCA boasts radio growth as TV assets take a hit 11 hours ago

SCA boasts radio growth as TV assets take a hit

Podcasts and radio pack a punch for Southern Cross Austereo, with CEO Grant Blackley also boasting operating efficiencies and improved cost controls.

Australian ad agency ribbed online for "paid in exposure" email 11 hours ago

Australian ad agency ribbed online for "paid in exposure" email

So far the Reddit post, detailing an email from "one of Australia’s largest advertising agencies”, has received more than 700 comments and 328,000 views, with most users attacking the agency for undervaluing their work.

Digital and publishing assets steady Nine in the 'difficult' FTA market 12 hours ago

Digital and publishing assets steady Nine in the 'difficult' FTA market

Despite the "difficult" free-to-air market, Nine is building the "media business for the future". SVOD platform Stan is set for its first positive profit run-rate since launching and total cost synergies available are now up to $65m - not $50m as predicted.

Google tells ACCC it’s not a social media platform 12 hours ago

Google tells ACCC it’s not a social media platform

Google has rejected ACCC's idea of a body to oversee its algorithm and says it must not be treated the same as Facebook. Google CEO Silva says platforms such as Seek, Domain and REA have contributed to journalism’s loss of ad revenue.

Foxtel marketer Adam Ballesty exits yesterday

Foxtel marketer Adam Ballesty exits

Foxtel's head of sport marketer Adam Ballesty has resigned from the business after six months.

In other news...