AdNews top 10 most read news stories of 2017

AdNews top 10 most read news stories of 2017 17 hours ago

This year has been dramatic, globally, locally and politically. It’s been a roller coaster in media and marketing too. Check out our top 10 most read stories of the year, from breastfeeding to The Bachelor.

Campaigns

New campaign highlights the abuse of retail workers

New campaign highlights the abuse of retail workers

If you've ever worked in retail, this campaign will hit home for you.

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Finder backs BBL, launches $15m ad campaign

Finder backs BBL, launches $15m ad campaign

The $15 million “Find Better” ad features new-style creative and celebrates the endless pursuit of 'finding better'.

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PHD and R/GA launches data-led outdoor campaign for Google

PHD and R/GA launches data-led outdoor campaign for Google

Google asks 'How many quokka selfies is too many?' in a new outdoor campaign hitting Australia.

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Opinion

16K Agency founding partner James Towers
16K Agency founding partner James Towers

Eight social media trends to watch in 2018

16K Agency founder James Towers predicts that disruption, artificial intelligence, augmented reality and the death of organic reach will all shape social media in 2018.

Speed CEO Ian Perrin
Speed CEO Ian Perrin

Murdoch, the seller?!

"For the first time in his life Rupert is selling rather than buying. Given leopards rarely change their spots, it’s interesting to speculate as to why this may be," says Speed CEO Ian Perrin.

Posterscope managing director Bryan Magee
Posterscope managing director Bryan Magee

Smart cities, new trading models and automation - out of home predictions 2018

Posterscope managing director Bryan Magee predicts that OOH is set to become a billion dollar channel in 2018. He hones in on the trends, technology and market factors predicted for Australia in 2018.

AdNews Podcast Live Edition: Advice for brands on reaching mainstream ethnic communities 15 hours ago

AdNews Podcast Live Edition: Advice for brands on reaching mainstream ethnic communities

A special edition of the AdNews Podcast recorded at AdNews Live! Reframing Australia. A panel of experts offer practical advice for tacking a marketing challenge to reach diverse communities.

Leo Burnett Sydney lands Emirates creative account 17 hours ago

Leo Burnett Sydney lands Emirates creative account

Emirates has returned to the Publicis Groupe, with Leo Burnett Sydney winning the sizeable account. Incumbent Y&R has worked with the airline since 2012.

Don’t leave it until the last minute - start your AdNews Agency of the Year entry now 17 hours ago

Don’t leave it until the last minute - start your AdNews Agency of the Year entry now

January seems a long way off but the deadline will be here before you know it. 

Bots, bitcoin and slaves to the algorithm - ad tech predictions for 2018 19 hours ago

Bots, bitcoin and slaves to the algorithm - ad tech predictions for 2018

From Accenture, Google, Forrester, Grapeshot, Pacific Magazines and Gumtree, to Amobee, Amnet, Publicis Media, Sizmek, Nine, Rubicon, MCN, Adobe and even a couple of ad tech startups such as Publift, check out the AdNews 2018 ad tech predictions.

Industry Profile: Yahoo7 national director data and platforms, Ben Green 20 hours ago

Industry Profile: Yahoo7 national director data and platforms, Ben Green

He's into conspiracy theories and connected TV and while he didn’t get into law, he loves adland as it’s the "perfect marriage of creativity and my inner nerd". Meet our latest Industry Profile.

OPSM moves from Marcel to VCCP 3 days ago

OPSM moves from Marcel to VCCP

OPSM has moved from Marcel to VCCP as part of a global alignment of its creative roster from owner, Luxottica.

CommBank seeks new marketing boss as Shortt exits 3 days ago

CommBank seeks new marketing boss as Shortt exits

CommBank's most senior marketing role is now vacant as Vittoria Shortt takes on the CEO role at New Zealand bank ASB.

News Bulletin: Hamish & Andy stay with SCA – for podcasts, Profero boss exits 3 days ago

News Bulletin: Hamish & Andy stay with SCA – for podcasts, Profero boss exits

In news: SCA keeps Hamish and Andy on the books, MullenLowe Profero global CEO exits.

The digital media black hole: A look at ad spend and bookings through Google and Facebook 3 days ago

The digital media black hole: A look at ad spend and bookings through Google and Facebook

Analysis: Ad industry forecasts suggests Facebook and Google hoover up more than 80% of digital media spend in Australia, but the numbers don't seem to add up with what the pair claim in ad sales.

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