Holden top marketer on brand feels: 'Indifference is death' 5 hours ago
When not a whole bunch of people hate your brand and not a whole bunch love it, it's a very unhealthy place to be. Top marketer of Australian car manufacturer Holden, Mark Harland, spills the beans on its year of 'transition".
Campaigns
Carlton and Clems want you to underthink
Stressed by the sheer amount of decisions you’re having to make on a daily basis? It's time to underthink things.
Coke goes eco-friendly with Ogilvy
Ever wanted to live in a world made from plastic bottles? Neither have we.
Queensland Govt tackles disability
Don't diss their abilities; put them in the 'give them a go' pile.
Opinion
Why people-based marketing is the future of programmatic
Programmatic media is fast becoming the standard method for connecting brands to consumers, but are challenges on the horizon? Amnet national managing director Indy Khabra tackles programmatic.
TV shows like The Bachelor can ill afford to whitewash in 2017
Out of 22 contestants hand picked for The Bachelor, not a single one appears to be from an Asian background – our largest source of immigrants and now an important part of this country's genetic DNA.
Is creativity exclusive to humanity?
Are humans just a very complex set of algorithms in the wider context of evolution and is creativity therefore something only humans have access to? Adobe's director of transformation Mark Henley explores.
APN Outdoor CEO Richard Herring exits after 22 years 2 hours ago
This is no red herring. The APN Outdoor boss will exit the company in September, only months after failed merger with Ooh!Media.
A 'revolutionised' brand: David Jones Food has arrived 15 hours ago
Australian department store David Jones has launched a major multichannel marketing campaign to support its new, and eagerly anticipated food offering. Cinema and digital lead, but not TV ads here.
Spotify names ex-Pandora boss Huxley as MD 6 hours ago
A month after Pandora shuttered its Australian business, Jane Huxley is set to take over as MD of Spotify.
News Bulletin: Aldi partners with Hell's Kitchen, MullenLowe restructures 36 minutes ago
In news today, Hell’s Kitchen inks partnership with Aldi and MullenLowe Group restructures APAC leadership.
Sydney Buses extends APN Outdoor contract 1 hour ago
State Transit has renewed its Sydney Buses contract with APN Outdoor which has held the contract for more than two decades.
A healthy niche: how pharma and healthcare marketing was ripe for Orchard 1 hour ago
The healthcare advertising sector is worth about three quarters of a billion dollars - and it’s growing fast. Orchard is 11-years-old, and it’s one of the most established indie shops specialising in the space.
Domain marks territory; splashes multichannel spring campaign 4 hours ago
Domain has launched a huge Spring campaign, 'Australia's #1 Property App', inking partnerships with The Block, Macquarie Radio Network and an ad from DDB Sydney.
Tourism Australia teams up with BuzzFeed as part of $10m push 6 hours ago
Tourism Australia is partnering with BuzzFeed for a campaign targeting global youth markets, as part of a $10 million push to attract young holidaymakers.
Fairfax boosts regional media with investment in print and digital 7 hours ago
Fairfax is showing its commitment to local and regional content with a revamp of its local property titles as part of its Australian Community Media (ACM) arm.
In other news...
- The Works sells to digital consultancy 20 hours ago
- Stan CEO: 'We're the home of Hollywood hits and welcome Amazon' yesterday
- Industry Profile: Maxus national head of trading Ricky Chanana yesterday
- The gender debate: Are we addressing symptoms rather than root causes? yesterday
- Amazon hunts 230 staff Down Under; eyes music streaming market yesterday
- Amazon launches $1bn global media pitch yesterday
- The August issue in print: What does everyone else think of marketing? yesterday
- This Time Next Year debut pulls heartstrings - and a 1.4m crowd yesterday
- Stan unveils stellar line-up, including TV series of Romper Stomper yesterday
- News Bulletin: Nova awarded best employer, Optus taps GPJ for experiential yesterday
- GroupM gets real with regional adventure tour yesterday
- Mindshare: The adaptive marketing agency yesterday
- Advertisers warned against snubbing premium publishers 2 days ago
- The Block lays solid foundation, Survivor down as Diana special takes crown 2 days ago
- Myer gets nostalgic with ads celebrating 100 years 2 days ago
- PepsiCo's marketer Tami Cunningham resurfaces at Blackmores 2 days ago
- Commercial Radio Australia rebrands for a new era 2 days ago
- News Bulletin: Leo Burnett wins Patties Foods; Adshel ramps up on automation 2 days ago
- IPG Mediabrands names Fiona Johnston as UM CEO 2 days ago
- GlaxoSmithKline to axe 130 brands and overhaul pharma business 3 days ago
- Industry Profile: DDI MD Caroline McLaughlin 5 days ago
- Bunnings rated the strongest Australian brand 5 days ago
- 'A great step forward'; media buyers weigh in on Nielsen's daily digital ratings 5 days ago
- Orchard wins digital for hair product giant Schwarzkopf 5 days ago
- Creative analysis: Cannes Lion winners 5 days ago
- News Bulletin: Ratings throb for Bachelor; Ninja S02 confirmed; Hayu launches on Fetch 5 days ago

