Nine reveals sponsors for debut season of Lego Masters

Nine reveals sponsors for debut season of Lego Masters 13 hours ago

Nine has revealed its major commercial partners for the first season of the debut season of its competition game show, Lego Masters, including Honda, a2 Milk and Kmart.

Campaigns

The Twilight Zone takes shoppers into another dimension

The Twilight Zone takes shoppers into another dimension

The campaign will also look to drive subscriptions to Ten's new streaming platform 10 All Access.

3 0
Krispy Kreme launches retro doughnut range with nostalgic campaign

Krispy Kreme launches retro doughnut range with nostalgic campaign

The dessert brand is transporting millennials back to their childhood with its latest campaign.

2 0
Telstra unveils 'I'm Not Worried About Data' campaign

Telstra unveils 'I'm Not Worried About Data' campaign

The new work for Telstra targets people’s desire for better, faster data.

1 5

Opinion

Indago Digital senior SEO executive William Chung
Indago Digital senior SEO executive William Chung

Why encouraging your employees to freelance is good for business

A majority of Indago Digital employees have some sort of freelance or side hustle going on. Not only is it not a taboo thing to do or discuss, but actively encouraged by management. William Chung discusses the advantages of the freelance game.

Southern Cross Austereo chief sales officer Brian Gallagher
Southern Cross Austereo chief sales officer Brian Gallagher

How mood merchants are bending the ad market

Since October 2018 media spend, as tracked by SMI, has been softening and there’s a new boogeyman in town as a lead indicator for the advertising market, argues Brian Gallagher.

Bohemia and M&C Saatchi Group head of integrated strategy Sophie Price
Bohemia and M&C Saatchi Group head of integrated strategy Sophie Price

Technology-led optimisation obsession is limiting creativity in media agencies

Driven by their clients desire for greater efficiency, media agencies have become far too focused on technology at the expense of a once great skill in their arsenal – creativity. Bohemia’s Sophie Price makes a case for redressing the balance.

Palmer splashes entire ad budget of major parties in one week 14 hours ago

Palmer splashes entire ad budget of major parties in one week

Both the major political parties have spend more than $2 million on advertising so far, according to Nielsen data.

Can Nine continue its strong Netball ratings run? 14 hours ago

Can Nine continue its strong Netball ratings run?

Suncorp Super Netball is set to return for its third season on Nine this year, and insights from Nielsen reveal it could be set to see further ratings success.

Podcasting platform Luminary launches, betting on subscription model 14 hours ago

Podcasting platform Luminary launches, betting on subscription model

US-based podcast app Luminary launches today, vowing to prove listeners are willing to pay for podcasts.

Sorrell hits back over claims of S4 legal battle with MediaMonks 14 hours ago

Sorrell hits back over claims of S4 legal battle with MediaMonks

Sir Martin Sorrell and his new business S4 have hit back over claims of a legal dispute regarding the acquisition of advertising agency MediaMonks.

‘Losing control of my baby wasn’t easy’, TubeMogul founder Brett Wilson exits Adobe 15 hours ago

‘Losing control of my baby wasn’t easy’, TubeMogul founder Brett Wilson exits Adobe

TubeMogul founder Brett Wilson has this week left the business, AdNews can reveal. In an exclusive interview Wilson talks about “the rage against the machine”, “relentlessly swimming upstream to challenge the status quo” and what’s next.

CMOs bracing for "fundamental changes", Accenture reveals 15 hours ago

CMOs bracing for "fundamental changes", Accenture reveals

Marketers worldwide are gearing up for fundamental changes to their roles over the next three years, Accenture’s latest report has found.

Industry Profile: Digitas Australia head of media James Hudson yesterday

Industry Profile: Digitas Australia head of media James Hudson

James Hudson has previously worked at i-level, House of Kaizen, AKQA and Zenith.

Colenso BBDO Auckland beats Aussie agencies in ranking report yesterday

Colenso BBDO Auckland beats Aussie agencies in ranking report

Colenso BBDO Auckland has taken the top spot for agencies across Australia and New Zealand, according to the WARC Ranking 2019 report.

Johnnie Walker shifts global creative accounts back to Anamoly yesterday

Johnnie Walker shifts global creative accounts back to Anamoly

A spokesperson for Diageo in Australia confirmed with AdNews at the time of review that its local partner Leo Burnett would not be impacted.

In other news...