Qantas magazine goes premium; boasts strong ad support 16 hours ago

Qantas magazine goes premium; boasts strong ad support

“I want this magazine to be the most premium magazine it can be, I want readers to engage with it in a way they never have before.” Kirsten Galliott, editor-in-chief of the Qantas magazine.

Industry Profile: TubeMogul director Jared Levitt 16 hours ago

Industry Profile: TubeMogul director Jared Levitt

Our Industry Profile takes a look at the professionals working across the advertising, ad tech, marketing and media sector. This week we meet Sydney-based American, Jared Levitt, from TubeMogul.

Social media uproar spawns major Glad Wrap campaign 17 hours ago

Social media uproar spawns major Glad Wrap campaign

Following uproar on social media, Glad Cling Wrap has returned to its original packaging design with a major new campaign to celebrate. Company sees huge swing of positive brand sentiment.

"Sexist" milk-splashed hunk ad ok 17 hours ago

"Sexist" milk-splashed hunk ad ok

Ad watchdog, ASB, has dismissed claims that a Nestle ad showing a “yummy” male cook is portraying the man like “a piece of meat”.

Programmatic TV, the next step in automation and efficiency 20 hours ago

Programmatic TV, the next step in automation and efficiency

"Although a lot of broadcast and agency systems have been criticised for their lack of progression and...

AOL to handle majority of Microsoft's ad inventory 20 hours ago

AOL to handle majority of Microsoft's ad inventory

AOL has signed up to manage Microsoft's ad inventory in nine key markets around the world.

Coles refunds suppliers $12m 18 hours ago

Coles refunds suppliers $12m

Following an admission of unconscionable conduct against suppliers in late 2010 and 2011, supermarket giant Coles has handed over $12 million to its suppliers.

David Jones out of the running for Thomas Dux 17 hours ago

David Jones out of the running for Thomas Dux

DJs admits it has a strategy in place for food and food services, but moves to quash reports its bidding for Thomas Dux.

Streaming challenger Guvera leverages The Voice 18 hours ago

Streaming challenger Guvera leverages The Voice

Music streaming service Guvera is hoping The Voice will provide the step-change needed to achieve scale in the Australian market, which is vital for its ad-supported model.

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