AdNews in print: Mobile dials up; Clemenger looks ahead; election ads unpacked

AdNews in print: Mobile dials up; Clemenger looks ahead; election ads unpacked 2 days ago

What's in print this issue: Clemenger BBDO turns 70 but is just getting started; global creatives on what makes good political ads; why the industry needs to think mobile first.

Campaigns

McGrath Foundation shines a light on breast cancer at Vivid

McGrath Foundation shines a light on breast cancer at Vivid

The McGrath Foundation has unveiled a light installation at Vivid Sydney, designed to create a shining message of support for those touched by breast cancer.

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Publishers come together to support World Environment Day

Publishers come together to support World Environment Day

While they may be fierce competitors every other day of the week, publishers are coming together for one special cause - the environment.

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Sportsbet barracks for both Blues and Maroons in State of Origin campaign

Sportsbet barracks for both Blues and Maroons in State of Origin campaign

An innovative Twitter campaign sees a "hangman-style" guessing game appear on OOH screens in Sydney and Brisbane ahead of the game.

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Opinion

Rakuten Marketing MD, Anthony Capano
Rakuten Marketing MD, Anthony Capano

Impression tracking: challenges and value for your marketing strategy

"How can marketers measure the impact of each ad effectively, and make informed decisions based on the insights they receive?"

Dentsu Aegis chief strategy officer, Mathew Crook
Dentsu Aegis chief strategy officer, Mathew Crook

All brands need a digital economy strategy

"One of the key challenges for any communications group is how we ensure we remain the agency partner of choice to help our clients thrive in the digital economy."

VioCorp head of marketing, Nick Whitehead
VioCorp head of marketing, Nick Whitehead

The four most powerful moments from TEDx Sydney

These were the four moments that resonated most with viewers across the world from the TEDx Sydney talk.

UM poised to win Tourism Australia media account 12 hours ago

UM poised to win Tourism Australia media account

The government agency is poised to select UM as its new media agency after incumbent OMD and Mindshare were told they are no longer in the race.

Facebook to serve interest-based mobile ads to non-users yesterday

Facebook to serve interest-based mobile ads to non-users

People who are not signed up to Facebook could have interest-based mobile ads served to them as the social media giant expands the reach of its Facebook Audience Network.

Carat overpowers IPG Mediabrands to win Agency of Origin 2 days ago

Carat overpowers IPG Mediabrands to win Agency of Origin

Carat has again shown it is a touch footy force to be reckoned with, beating Mediabrands to retain its Agency of Origin title.

Richard Branson: Best businesses are born out of frustration 2 days ago

Richard Branson: Best businesses are born out of frustration

Richard Branson was in Sydney this week talking about risk, leadership and ribbing the competition. Here’s a few old-school lessons from Branson on building brands and business.

Clemenger turns 70: We don’t want to be Ubered 2 days ago

Clemenger turns 70: We don’t want to be Ubered

Clemenger is the granddaddy of Australian advertising, but it’s not resting on its reputation. AdNews talks to Peter Clemenger and the next generation about the future of Clems.

Former Bacardi marketer joins OMD's content hub 2 days ago

Former Bacardi marketer joins OMD's content hub

Kristie Asciak will be responsible for driving innovative solutions in content and brand activation.

Seven West Media confirms negotiations with News Corp 2 days ago

Seven West Media confirms negotiations with News Corp

Seven West Media has confirmed it is in negotiations to acquire News Corp’s Perth Now and The Sunday Times.

Movers and Shakers: UnLtd's new boss and eHarmony's match 2 days ago

Movers and Shakers: UnLtd's new boss and eHarmony's match

Adland is full of big moves at the moment. Here are the hires, promotions and exits of this week, from Pandora's perfect match to Telstra's new hire.

Judge & Jury: Pepsi and SodaStream square off 2 days ago

Judge & Jury: Pepsi and SodaStream square off

Our Judge & Jury takes a look at suspected foul play in advertising. This week soft drink brands Pepsi and SodaStream go head-to-head.

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