Omnicom's m2m wins $51m Hyundai media account

Omnicom's m2m wins $51m Hyundai media account 2 days ago

Hyundai has ended its 10-year relationship with Initiative to move to Omnicom's m2m, following a competitive review, AdNews can reveal.

Campaigns

Lotterywest and Marketforce reveal Powerball rebranding

Lotterywest and Marketforce reveal Powerball rebranding

The new branding was rolled out to complement new game features introduced to Powerball this month.

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Clemenger Sydney reveal cracking new Doritos product

Clemenger Sydney reveal cracking new Doritos product

The new product has been created as a new 'snack' for the regular Doritos fan.

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The Meerkats return in latest Compare the Market's campaign

The Meerkats return in latest Compare the Market's campaign

Comparison service Compare the Market's latest TV ad to announce its dream Safari holiday competition.

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Opinion

International Creative Services MD Anne Miles
International Creative Services MD Anne Miles

Get on the same team from research to final creative execution

With a mission to close the gap between strategy and the creative execution, Anne Miles MD of International Creative Services hosted a research project to determine how the creative industries can produce more effective work, more consistently.

The Brand Agency head of digital strategy Matt Popkes
The Brand Agency head of digital strategy Matt Popkes

Your audience research is the starting line, not the finishing line

The good news is audience research is officially important. The bad news is what happens next is often nothing, says The Brand Agency's Matt Popkes.

Vizeum associate head of communications planning Lee Foster
Vizeum associate head of communications planning Lee Foster

The gold rush for gadgets: Are we prone to repeat the same mistake?

With more platforms, devices and channels than ever competing not only for share of attention, but also share of marketer’s budget, Vizeum’s Lee Foster argues that we should look beyond the bluster, else risk repeating the same mistakes as the past.

Top data trio Nielsen, Ipsos and TRW tie-up to boost news media proposition 3 hours ago

Top data trio Nielsen, Ipsos and TRW tie-up to boost news media proposition

Advertisers and agencies have been undervaluing the proven effectiveness of news media, but with a ramped up data proposition that gives far more detailed consumer insights, the sector is hoping tell a greater story and attract more ad dollars.

Blue 449 appoints Lucie Wombwell as investment lead 2 days ago

Blue 449 appoints Lucie Wombwell as investment lead

Blue 449 has appointed former MEC Sydney trading director Lucie Wombwell as its new head of investment.

Video: AdNews Hall of Fame winners The Toms 2 days ago

Video: AdNews Hall of Fame winners The Toms

We have the full video of Tom McFarlane and Tom Dery as they honoured into Advertising Hall of Fame at the AdNews Agency of the Year Awards earlier this year.

Holden, Aldi and Sportsbet among finalists for 2018 ACES 2 days ago

Holden, Aldi and Sportsbet among finalists for 2018 ACES

The Monkeys and BMF had the most number of finalists entries, while other agencies including CHE Proximity, Clemenger BBDO Melbourne and Finch all made the list.

Nine restructures 9Now with GM of video Niamh Collins to depart 2 days ago

Nine restructures 9Now with GM of video Niamh Collins to depart

Nine is further integrating its BVOD 9Now into broader business divisions as it becomes an integral part of Nine's offering. As a result, Niamh Collins' role has been made redundant.

AdNews Spotlight: a look at 31st:Second 2 days ago

AdNews Spotlight: a look at 31st:Second

Spotlight shines a light on smaller or more unique agencies in the industry that are making a big impact. This month’s agency is 31ST:Second which has clients including Arnott’s, Sensodyne, Campbell’s, Jack Daniel’s and more.

YouTube preparing to battle Spotify with latest offering 2 days ago

YouTube preparing to battle Spotify with latest offering

YouTube is preparing to disrupt the local music streaming market this month with the launch of its new app, YouTube Music, next week and Australia is one of the first launch countries.

Movers & Shakers: Publicis, Cummins, SCA, LinkedIn 2 days ago

Movers & Shakers: Publicis, Cummins, SCA, LinkedIn

It's hard to keep up with all the latest moves across media, marketing and advertising, so we've made a list. Check out the biggest moves in adland this week.

Neds found guilty of illegal advertising 3 days ago

Neds found guilty of illegal advertising

Online bookmaker Neds.com.au has been fined $18,000 after pleading guilty to several instances of broadcasting illegal advertising in NSW.

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