Maud and Medium Rare appointed to David Jones roster

Maud and Medium Rare appointed to David Jones roster 19 hours ago

David Jones has appointed Maud and Medium Rare following a competitive pitch, AdNews can reveal.

Campaigns

AutoGuru's female-focused ad puts women in the driver's seat

AutoGuru's female-focused ad puts women in the driver's seat

AutoGuru tackles the issue of female inclusivity in the automotive world head-on in a refreshing female-focused ad.

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Politician inspires latest campaign for R U OK?

Politician inspires latest campaign for R U OK?

The newest TV ad from R U OK? draws inspiration from Julian Leeser’s stirring maiden parliamentary speech.

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New Optus EPL campaign showcases passionate fans

New Optus EPL campaign showcases passionate fans

Optus and football mag Mundial want to share the passion of Aussie EPL fans.

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Opinion

The Trade Desk ANZ GM Mitch Waters
The Trade Desk ANZ GM Mitch Waters

What a 5G world means for brands, agencies and digital consumers

We’re at the forefront of a game-changing moment in the advertising industry – one that will have huge implications for brands, agencies, and the everyday Aussies who don’t know their Metagigs from their Metabytes.

Josh McDonnell
Josh McDonnell

Dated and unoriginal formats lead Ten's Pilot Week

Ten has unveiled its full line-up for this year's Pilot Week experiment, with memorable faces, jokes and formats, but is this what a network owned by one of America's biggest drama producers needs?

Melbourne Business School assistant professor Nico Neumann
Melbourne Business School assistant professor Nico Neumann

Not all research is equal - science vs propaganda

Is the research we see presented by Facebook, YouTube and ThinkTV scientifically sound or just propaganda? Nico Neumann offers his take and says it is important to distinguish between the two.

Netflix ad experimentation sparks user panic 14 hours ago

Netflix ad experimentation sparks user panic

Netflix is facing backlash on social media for the experimental implementation of ads cross-promoting its shows.

Popping the adland bubble 17 hours ago

Popping the adland bubble

The results are in. We surveyed you - our readers - on diversity across adland, and thanks to our data crunchers Magic Beans, we came up with several surprises.

WPP opens new digital agency in Sydney 17 hours ago

WPP opens new digital agency in Sydney

WPP expands digital agency Mirum into Australia with opening of first office in Sydney

Behind Index Exchange's 'predatory pricing technique' 18 hours ago

Behind Index Exchange's 'predatory pricing technique'

"The fear for publishers is that this is a predatory pricing technique - used to squeeze out some of the other exchanges". Speaking to AdNews, one industry exec explains what the issue is and why people should care.

Index Exchange CEO 'disappointed' in own level of transparency 18 hours ago

Index Exchange CEO 'disappointed' in own level of transparency

"As CEO, I am writing today to express my disappointment in our company’s level of transparency regarding the roll-out of this enhancement,"

Facebook sued for 'misleading' advertisers on potential reach 19 hours ago

Facebook sued for 'misleading' advertisers on potential reach

A US class action with more than 100 members has accused Facebook of misleading advertisers over reach to buy more ads and pay a higher price for them. Facebook says the suit is without merit and plans to defend itself vigorously.”

Roads and premium locations boost profits for Ooh!Media 20 hours ago

Roads and premium locations boost profits for Ooh!Media

Ooh!Media CEO Brendon Cook says the strong first-half results for the year were based around the company's position in digital out of home, as well as growth in its 'roads' and 'locate' categories.

Google Zoo: ‘We’re not an ad agency’ 20 hours ago

Google Zoo: ‘We’re not an ad agency’

What is Google Zoo? How does Google Zoo work with agencies? Does Google Zoo make ads? Matty and Dave explain what their new roles look like within Google.

AdNews Podcast Diversity Special: DAN's Catherine Krantz and Konrad Spilva 20 hours ago

AdNews Podcast Diversity Special: DAN's Catherine Krantz and Konrad Spilva

AdNews editor Pippa Chambers spoke to DAN’s head of diversity and inclusion Catherine Krantz and Isobar Australia CEO Konrad Spilva about the importance of diversity and inclusion in our industry, and what DAN is doing to foster a safe, respectful and inclusive workplace.

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