NAB CMO: Our ads need to be seen by humans

NAB CMO: Our ads need to be seen by humans 17 hours ago

Transparency, viewability and brand safety are the three major challenges facing marketers, says Andrew Knott, CMO of NAB.

Campaigns

Coca-Cola taps influencers and outdoor for No Sugar launch

Coca-Cola taps influencers and outdoor for No Sugar launch

Coca-Cola No Sugar is going to be hard to miss as the brand embarks on a huge promotional tour across Australia.

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NAB shows commitment to customers in new spot

NAB shows commitment to customers in new spot

Life is full of change, complexity and unexpected challenges, but Australians’ experiences around home loans often remain fixed and unchanged - something that NAB wants to change.

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Havas and Fund for Peace look at the other end of rich lists

Havas and Fund for Peace look at the other end of rich lists

Havas partners with Fund For Peace to launch The Bottom 100 in fight against world poverty.

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Opinion

MediaCom head of the travel team, Andrew Da Silva
MediaCom head of the travel team, Andrew Da Silva

Cannes doesn't support business results nearly enough

If effectiveness is so important, why is there only one category for Creative Effectiveness of the 24 categories at Cannes this year? MediaCom's Andrew Da Silva questions the true value of Cannes Lions.

DDB Sydney MD Nic Taylor
DDB Sydney MD Nic Taylor

Creativity + diversity = good business

A year ago, DDB made a decision to make culture and inclusion its differentiators. Making diversity its agency story has had client and profit benefits, says DDB Sydney MD Nic Taylor.

Initiative global CEO Mat Baxter
Initiative global CEO Mat Baxter

Fearless Girl has created an impact far beyond its physical size

A statue measuring just 50 inches: Fearless Girl is a brilliant example of the transition our industry is making from traditional advertising to cultural branding, says Initiative global CEO Mat Baxter.

Vote: Industry reveals 10 solutions to transparency crisis - now have your say yesterday

Vote: Industry reveals 10 solutions to transparency crisis - now have your say

The industry will thrash out 10 solutions to the transparency crisis in a public debate at Tomorrow’s half-day AdNews Live! Tackling Transparency event. Be part of the debate and vote on the most feasible and workable solutions.

State Report: Brisbane's thriving agency scene 17 hours ago

State Report: Brisbane's thriving agency scene

Big ambitions, most budgets and no tolerance for bullshit: AdNews heads to Brisbane to uncover more about the Brisbane market.

News Corp makes changes to commercial leadership 11 hours ago

News Corp makes changes to commercial leadership

News Corp has made changes to its commercial leadership to facilitate the integration of the ARM business that was acquired last year.

Clients need to cough up to solve transparency crisis 11 hours ago

Clients need to cough up to solve transparency crisis

Tacking transparency: Clients seeking to land the cheapest deal with agency partners and the lack of push back of global media commission rates are contributing to a lack of transparency, according to an AdNews Live panel.

Pandora hits stop on Australian operations 12 hours ago

Pandora hits stop on Australian operations

After five years of operations here, the music streaming service is closing its doors to focus on the US business.

Ooh! adopts VR tool for outdoor 16 hours ago

Ooh! adopts VR tool for outdoor

Ooh!Media turns to virtual reality tool to "reshape" how outdoor is planned and bought, as part of CEO Brendan Cook's commitment to innovation.

News Bulletin: Hamish & Andy win ratings; M&C Saatchi bolsters mobile team; AusPost hires new CEO 17 hours ago

News Bulletin: Hamish & Andy win ratings; M&C Saatchi bolsters mobile team; AusPost hires new CEO

In news today: AusPost names replacement for controversial CEO Ahmed Fahour; The Australian apologises for Ten gaffe; M&C bolsters mobile team and the TV ratings.

Two admen, a superannuation start-up and the end of advertising 18 hours ago

Two admen, a superannuation start-up and the end of advertising

When did super funds become sexier than advertising? Two advertising refugees explain how advertising can change the world - but not within agencies.

Marketforce's John Driscoll resurfaces as Seven West Media WA CEO 18 hours ago

Marketforce's John Driscoll resurfaces as Seven West Media WA CEO

Marketforce's John Driscoll has resurfaced as the CEO of Seven West Media Western Australia, following the departure of Chris Wharton at the end of last year.

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