MCN boss Mark Frain slams upfronts as 'outdated'

MCN boss Mark Frain slams upfronts as 'outdated' 11 hours ago

MCN CEO Mark Frain has slammed the upfront model, labelling the event "outdated", adding it no longer fit into the modern marketing strategy.

Campaigns

Subway invites Aussies to fall in love with lunch again

Subway invites Aussies to fall in love with lunch again

Subway’s new tongue-in-cheek campaign toys with love, break-ups and even Tinder.

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This Christmas TAC and Taboo go for high impact

This Christmas TAC and Taboo go for high impact

Transport Accident Commission (TAC) and Taboo have created a high impact and interactive campaign called ‘This Christmas’, encouraging all Victorians to play their part in making the roads safer.

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Road safety campaign encourages Aussies to find their #LiftLegend

Road safety campaign encourages Aussies to find their #LiftLegend

Qld Transport & Main Roads Department are reminding Australians not to drink-drive in the holiday season.

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Opinion

Impact managing director Adam Furness
Impact managing director Adam Furness

Why a bad 2019 could be good for marketers

The downturn is coming to Australia, but marketers can still grow their business if they leverage an outcome-based economy, argues Impact managing director Adam Furness.

Wavemaker associate manager of investment & activation Montana Bray
Wavemaker associate manager of investment & activation Montana Bray

How to break into the media industry

From having no idea what she wanted to be when she grew up, Wavemaker's Montana Bray has discovered a passion for audience data and insights at Wavemaker. Here she shares tips and tricks for other students and graduates.

Vegemite marketing manager Matt Gray
Vegemite marketing manager Matt Gray

The Annual: Creativity doesn't have to be 'out there' to succeed

Vegemite marketing manager Matt Gray weighs in on what creativity means to the iconic brand - as part of the AdNews Annual 2018 Perspectives series. "It fuels the mind, innovation, adaptability and progress," says the top marketer.

Foxtel fined $25K for breaching telemarketing laws 6 hours ago

Foxtel fined $25K for breaching telemarketing laws

Foxtel has been found in breach of telemarketing laws and fined $25,200.

Young Guns: Oath senior publisher account partner Jianfei Bu 9 hours ago

Young Guns: Oath senior publisher account partner Jianfei Bu

Jianfei Bu is a classically trained violinist and started his career in London.

Blue449 raises almost $70k for Sydney Children's Hospital 12 hours ago

Blue449 raises almost $70k for Sydney Children's Hospital

Blue449 has raised $67,864 for Sydney Children's Hospital Foundation as part of its corporate social responsibility program, Spark.

ABC, SBS not damaging viability of commercial media 12 hours ago

ABC, SBS not damaging viability of commercial media

An independent review by the government has found the ABC and SBS are not competing unfairly with commercial rivals, but encouraged more transparency from the public broadcasters.

SCA's Grant Blackley replaces Adam Lang as CRA chair 12 hours ago

SCA's Grant Blackley replaces Adam Lang as CRA chair

Grant Blackley replaces former Macquarie Media CEO Adam Lang who has stepped down as the chair after four years in the position.

Christmas ads 2018 round-up: Watch the festive best from around the world 12 hours ago

Christmas ads 2018 round-up: Watch the festive best from around the world

'Tis the season for blockbuster holiday commercials and we’re keeping track of all them right here. See the Christmas ads from Aldi, Woolworths, Amazon, Myer and more.

Embracing the future: GroupM reveals 2019 repositioning 12 hours ago

Embracing the future: GroupM reveals 2019 repositioning

GroupM has undergone a re-positioning, with CEO Mark Lollback saying the firm will always be "ruthless and relentless" about investing in tech and keeping at the cutting edge.

Accenture snaps up Oracle reseller and ad tech firm 12 hours ago

Accenture snaps up Oracle reseller and ad tech firm

The move is part of its quest to “significantly” boost Accenture Interactive's programmatic services offering and it remains to be seen if this could impact the Australian business and if the technology would be used here.

Stan inks major content deal with Walt Disney 13 hours ago

Stan inks major content deal with Walt Disney

Stan has revealed a new deal with The Walt Disney Company in Australia and New Zealand, which will see a wide portfolio of film and TV made available across the platform.

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