Super Bowl 2018 round-up: All the big game's ads

Super Bowl 2018 round-up: All the big game's ads 21 hours ago

Sports fans and lovers of advertising, boy do we have a wrap up for you. We’ll be regularly updating this story with all the best commercials from the Super Bowl 2018 that you need to see.

Campaigns

Mastercard celebrates the 'traditions' of Happy Slam

Mastercard celebrates the 'traditions' of Happy Slam

Mastercard's Australian Open campaign takes the Mickey out of more formal tennis settings.

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Audi's new film looks like a Disney takeover of Octane Island

Audi's new film looks like a Disney takeover of Octane Island

This mash up of Disney classics with Supercheap Auto's Octane Island grunt aims to challenge gender stereotypes.

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Coke continues to chase teens with multimillion-dollar campaign

Coke continues to chase teens with multimillion-dollar campaign

Coca-Cola is targeting teens with its 'Epic Summer' campaign that sees the brand launch a new TV commercial, a wearable label and overhaul the iconic Kings Cross billboard.

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Opinion

Lindsay Bennett
Lindsay Bennett

Does Facebook’s new era spark the death of social media agencies?

The rapid drop in brand reach following the Facebook News Feed update could have a detrimental impact on the social media manager role within digital agencies.

Val Morgan MD Dan Hill
Val Morgan MD Dan Hill

AdNews Annual: Rules of engagement

“The frenzy and excitement of an unregulated market is giving way to solutions to the problems.”

DDB Sydney CEO Nic Taylor
DDB Sydney CEO Nic Taylor

AdNews Annual: Bad characters and poor information

“This is in contrast to an era when some greedy leaders forgot about our clients and put themselves first. A time when bad character gave our industry a bad name.”

Mars launches $4.4bn global media review 21 hours ago

Mars launches $4.4bn global media review

Mars is planning to consolidate media buying and planning into one global agency. In Australia, MediaCom handles media buying and planning of the $50m account.

Movers & Shakers: Fairfax, Bohemia, Ikon 23 hours ago

Movers & Shakers: Fairfax, Bohemia, Ikon

The New Year has kicked off with a bang and of course, some people moves. Check out the latest from Datalicious, Fairfax, GoDaddy and more.

Brands see huge reach drop following Facebook News Feed update 3 days ago

Brands see huge reach drop following Facebook News Feed update

Brands and social media agencies call crisis meetings as they begin to feel the impact of Facebook's News Feed update, seeing drops of more than 50% in reach.

YouTube overhauls advertising criteria in wake of Logan Paul scandal yesterday

YouTube overhauls advertising criteria in wake of Logan Paul scandal

The video platform has made it tougher for creators to monetise content on the platform in measures designed to reassure advertisers. It is also reviewing all Google Preferred videos in the wake of the Logan Paul saga.

Amazon Music to launch in February 20 hours ago

Amazon Music to launch in February

Since Amazon’s arrival, it is fast extending its reach into Australia. Now comes the launch of this music streaming service.

Fremantle Media CEO Ian Hogg exits 21 hours ago

Fremantle Media CEO Ian Hogg exits

Ian Hogg, the long-time CEO of Fremantle Media Australia, has exited after nearly a decade with the production company.

Ten to launch I'm A Celebrity companion series on Facebook 22 hours ago

Ten to launch I'm A Celebrity companion series on Facebook

The 10-part series Edge of Jungle will take a behind the scenes look at what happens before celebrities enter the jungle and after they leave. It is sponsored by KFC and is hosted by The Loop's Scott Tweedie.

BMF names Cam Blackley's replacement 22 hours ago

BMF names Cam Blackley's replacement

BMF has promoted creative director Alex Derwin to lead the agency's creative team, following the shock departure of Cam Blackley last year.

Coad launches first barb as Big Clash teams shape up 22 hours ago

Coad launches first barb as Big Clash teams shape up

Big Clash banter is heating up as sides from media agencies, creative agencies, media owners and tech firms step up training ahead of the first tournament in February.

In other news...