Traits of an agency CEO: introversion, extroversion and authenticity

Traits of an agency CEO: introversion, extroversion and authenticity 6 hours ago

MediaCom CEO Willie Pang, Leo Burnett CEO Melinda Geertz and M&C Saatchi CEO Jaimes Leggett discuss the makeup of those in c-suite positions.

Campaigns

David Jones celebrates Christmas with elegance

David Jones celebrates Christmas with elegance

David Jones adopted a classical style for its Christmas celebrations this year.

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SodaStream gives voice to injured marine animals in new campaign

SodaStream gives voice to injured marine animals in new campaign

SodaStream’s new environmental campaign pokes fun at Coke’s classic 1972 “Hilltop” ad.

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Bonds flips idea of white Christmas

Bonds flips idea of white Christmas

Bonds takes white Christmas Down Under in the new campaign via Leo Burnett Melbourne.

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Opinion

BWM Dentsu's Moensie Rossier and Jamie Mackay
BWM Dentsu's Moensie Rossier and Jamie Mackay

The future of planning

BWM Dentsu's Moensie Rossier and Jamie Mackay believe 2020 will herald a planning-led creative renaissance and see marketers shift back to long-term brand building.

Yell co-founder Elly Clark
Yell co-founder Elly Clark

Making financial marketing relevant again

Whether it’s fair or not, the finance industry has a reputation for using lofty language, opaque jargon, boring, cliched visuals and generally just dry content. Elly Clark, who co-founded financial services specialist agency Yell, looks at alternative advertising approaches that won't get consumers offside.

Josh McDonnell
Josh McDonnell

My first upfronts: the new TV battleground and American overlords

Consistency, reality TV, a return to Australian drama and new and improved buying capabilities. This year's upfronts season proved why TV is in good shape for 2019.

The new Agency of the Year categories - and why we have changed them 4 hours ago

The new Agency of the Year categories - and why we have changed them

Overall less categories - four NEW categories - two overhauled categories - find out how you can enter here.

Tim Worner fires back at claims Seven has ageing audience 5 hours ago

Tim Worner fires back at claims Seven has ageing audience

Seven CEO Tim Worner has hit back at competitors at the network's annual general meeting today, claiming that broadcaster has "more young people watching Seven than any other network by some margin".

M&C Saatchi's Greenhouse opening in New Zealand to service Countdown 6 hours ago

M&C Saatchi's Greenhouse opening in New Zealand to service Countdown

M&C Saatchi is replicating its bespoke agency model, Greenhouse, to service the Countdown business in New Zealand, AdNews can reveal.

Woolworths fights back against Coles Little Shop with recyclable collection range 5 hours ago

Woolworths fights back against Coles Little Shop with recyclable collection range

Woolworths is seeking to capitalise on the collectables craze that saw Coles boost its sales with its own Christmas collectables range.

Christmas ads 2018 round-up: Watch the festive best from around the world 5 hours ago

Christmas ads 2018 round-up: Watch the festive best from around the world

'Tis the season for blockbuster holiday commercials and we’re keeping track of all them right here. See the Christmas ads from Aldi, Woolworths, Amazon, Myer and more.

GroupM global digital boss reveals key social media changes for 2019 5 hours ago

GroupM global digital boss reveals key social media changes for 2019

Mobile optimisation, the dominance of video, influencer crackdowns and first party data collection all top the list of key changes to social media in 2019 according to GroupM managing partner and global head of social Kieley Taylor.

Former Unruly boss enters partnership with influencer marketing platform 6 hours ago

Former Unruly boss enters partnership with influencer marketing platform

Influencer digital marketing platform Indahash has announced a new partnership with former News Corp Unruly boss Lance Traore.

Better Indigenous representation needed in advertising industry 6 hours ago

Better Indigenous representation needed in advertising industry

Pluto Media CEO Peter Kirk said he's frustrated by the slow progress Australia has made in improving its representation of Indigenous Australians in comparison to countries like the US.

Kirsty Muddle named Cummins&Partners Sydney MD as Dan Ingall exits 6 hours ago

Kirsty Muddle named Cummins&Partners Sydney MD as Dan Ingall exits

Cummins&Partners has named founding partner Kirsty Muddle as the managing director of its Sydney office following the departure of Dan Ingall and an overhaul of its offering.

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