Audi, Armani, Rolex and Cartier back Fairfax luxury men's magazine

Audi, Armani, Rolex and Cartier back Fairfax luxury men's magazine 20 hours ago

Newspapers may be struggling for ad dollars but if the latest move from Fairfax is anything to go by, luxury titles are bucking the trend of category decline and still appealing to big brands.

Campaigns

Barista Bros boasts indulgence in new campaign from Ogilvy

Barista Bros boasts indulgence in new campaign from Ogilvy

Coca-Cola is making a multimillion-dollar investment in Barista Bros in a bid to create a more emotional connection with consumers.

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KFC's new Zinger ad: 'It's a burger for grown ups'

KFC's new Zinger ad: 'It's a burger for grown ups'

“Somewhere in Australia 1989” a child dons lipstick to the soundtrack of Blondie’s One Way or Another, but she wants much more.

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New throwback Myer ad features the classic toy plane

New throwback Myer ad features the classic toy plane

Myer's nostalgic ad, featuring the classic build your own plane, as part of a major campaign by from Clemenger BBDO Melbourne, is out.

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Opinion

Professor Andrew Hughes, ANU
Professor Andrew Hughes, ANU

Misinformation and fake news are new methods of altering votes

If they are smart the masters of persuasion won’t rely on negative advertising to influence voting behaviour in the marriage equality plebiscite, says Andrew Hughes, professor of political marketing at ANU College of Business & Economics.

Carat chief strategy officer Sam Hegg
Carat chief strategy officer Sam Hegg

Tech and data make us different, but people make us better

Carat chief strategy officer Sam Hegg came away from last week’s AdNews Media + Marketing Summit with the distinct impression that despite where the conversation started, all paths led to the same place – people. 

Nick Cummins, The Royals, creative partner
Nick Cummins, The Royals, creative partner

Plebiscite on marriage equality will cause harmful messages: Say no to no

Our elected officials don’t have the backbone to make the call on our behalf, but we are in the business of making messages. Imagine if every agency said No to working on these harmful ads, says The Royals creative partner Nick Cummins.

Weak ad market 'hindered' Seven's Olympic performance as group profit tumbles 18 hours ago

Weak ad market 'hindered' Seven's Olympic performance as group profit tumbles

Seven West Media says a weak advertising market impacted the commercial success of its Olympic Games coverage as sharp drops in ad revenue rock The West and Pacific Magazines.

Fairfax back in profit, Stan's success, Domain to float in November 19 hours ago

Fairfax back in profit, Stan's success, Domain to float in November

Fairfax reported a healthy slate and outlined its plans to spin out Domain, which helped it return a profit over the past 12 months. Stan has a healthy 800k subscribers and Nick Falloon will be chairman of Domain.

News Bulletin: BWM Dentsu Melbourne shake-up; Facebook Messenger launches AI suggestions bot 20 hours ago

News Bulletin: BWM Dentsu Melbourne shake-up; Facebook Messenger launches AI suggestions bot

In news today: BWM Dentsu Melbourne introduces a new leadership team as MD Mark Watkin and ECD Simon Bagnasco step down; Facebook Messenger ramps up its artificial intelligence offering and Daily Mail editor-in-chief returns to News Corp.

'An absolute force': Ooh!Media's Junkee takes aim at premium lifestyle market  20 hours ago

'An absolute force': Ooh!Media's Junkee takes aim at premium lifestyle market 

Ooh's content baby Junkee is pushing beyond its millennial roots into a more upmarket offering. It's the first major venture the two have brought to market since the acquisition - Tourism Tasmania has already signed up.

Government cuts media reform deal with One Nation 21 hours ago

Government cuts media reform deal with One Nation

The Turnbull government has agreed to an inquiry into ABC bias and competitiveness to secure One Nation support for its media reforms package, but the deal could struggle to convince others.

Industry Profile: Adobe head of digital transformation Scott Rigby yesterday

Industry Profile: Adobe head of digital transformation Scott Rigby

The 90s Wild West of job opportunities lured him in and this 'futurist' is a single malt on the rocks kinda guy. Meet Adobe's crypto-currency-loving Aaron Sorkin fan.

Ooh!Media: bringing science to the artform of planning outdoor yesterday

Ooh!Media: bringing science to the artform of planning outdoor

Ooh! is investing in data to help clients plan and buy, building a bespoke tech stack to better operate in a digital world, now that 50% of revenue comes from digital.

'Singo will probably get a kickback': an irreverent Q&A with Dick Smith yesterday

'Singo will probably get a kickback': an irreverent Q&A with Dick Smith

The campaign was set up by Dick Smith's mate Singo, who no doubt “will be getting a huge kick-back to pay for his racehorses”, according to Smith. We caught up with the 'Dick-tator' himself to get the lowdown on the $1m ad.

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