Big ads, YouTube and magazine formats: David Jones' new look 13 hours ago
Admen may be talking about the death of the 30-second TV spot, but Google's push for brand dollars is likely to make the big ad... bigger. David Jones' new ad campaign goes large on length and takes on a YouTube magazine theme.
Are Aldi ads getting too cheesy?
A life-size mouse comparing the price of cheese? Yep, its Aldi's latest bargain busting promo.
What makes you tick?
Now even uni open days get the adland treatment as Federation University Australia (FedUni) hunts for students.
You've got to Google, Google.
When in doubt, Google it!
Run, fatty, run
If you're going to fill yourself up with Maccas, you'd probably be wise to go for a run beforehand. The Maccas Run is back.
Having balls in the creative department when you don't have any
Women have a uterus, and most of them want to put it to use sooner or later. Whybin/TBWA's Cannes-winning copywriter Tara Ford on women, babies and inner cojones within advertising agencies.
A Heads Up to the Ad Industry
Michael Godwin of JWT Melbourne says our industry claim to be a ‘people business’, yet when it comes to really looking after the well being of those people, we’re woefully inadequate.
Real insight is born from real hatred
Criticism and outrage on Twitter can actually be good news for a brand, as Play's Tom Sanders explains.
IKEA, H&M and Virgin: Where does collaborative consumption leave your brand?
Havas has done a big study. It suggests, among other things, the end of the $5 Target T-shirt. Shoppers they are a changing, but are brands changing with them, asks Phil Johnston.
Brain science in advertising: Make people like you, tell them stories, sell more stuff 17 hours ago
Unfortunately for advertisers there is no buy button that can be pushed in the brain to make people buy stuff. At least, not yet. But Facebook and Google are probably working on it. In the meantime, there's "brain science", says Roger Dooley.
What's the big idea? R/GA boss Bob Greenberg doesn't have one, says trad ads dead 20 hours ago
The 'big advertising idea' is going the way of the 30 second spot. It will soon be all but "eliminated" reckons R/GA founder, CEO and chairman Bob Greenberg. He's looking at Apple and Google - and it's about taking everything.
Tech future key to new DDB managing director 21 hours ago
DDB has signaled the central element technology will play in its future after appointing the NBN's former head marketer as its new group MD.
Mondelez teams fighting each other over mobile start-ups (in a good way) 3 days ago
Mondelez marketing units for brands including Cadbury, Philadelphia and belVita have faced off over which tech start-ups they will partner.
TV ad revenue creeps ahead but Ten share slips again 19 hours ago
Commercial network ad revenue grew in the first six months of the year, but Ten continues to see its slice of the pie dwindle.
UM Melbourne head of strategy Dave Hearn to leave agency 20 hours ago
UM Melbourne head of strategy David Hearn is set to leave the agency.
Nine's The Block is back to win, but Ten's triple play takes the podium 19 hours ago
Nine's new series of The Block debuted to more than 1.3 million viewers last night – but Ten won the night overall.
REA Group takes another Asian stake with iProperty deal 19 hours ago
REA Group is continuing its expansion into Asia via a stake in iProperty Group. The company announced to the ASX today that it had acquired a 17.22% stake for $106.3m.
Seven pushes in store activations off the back of MKR's succes 21 hours ago
Channel Seven's food juggernaut My Kitchen Rules is looking to in-store activations to bolster the brand even further.
Selfies are over, now it's dronies and Tourism NZ is in on trend 21 hours ago
Brands are jumping on to the drone trend to add a new dimension to campaigns but there are logistical, safety and privacy concerns to consider as well as opportunities.
Four' N Twenty's saucy Denise proves tradies get the ladies 19 hours ago
What does an extra sachet of sauce on your meat pie mean? It was once one of the many imponderables of Australian life. But Clemenger BBDO's latest spot for Four N Twenty shines a light on this clandestine code.
Emma gets targeted with a raft of new additions to the readership service 21 hours ago
Readership measurement specialist metric Emma has announced the launch a geo-targeting tool for local-area media planning as part of a major expansion of its offer.
MediaCom Melbourne MD Peter Barrie resigns 23 hours ago
Peter Barrie, managing director of MediaCom's Melbourne office, has left the agency. It is understood Barrie resigned mid-week with MediaCom deciding to announce the departure late Friday.
M&C raids Telstra for brand journalism boss 22 hours ago
Emma-Kate Dobbin, former Telstra social marketer will lead M&C's charge into brand journalism.
Media Wrap: No interest in 2018 Commonwealth Games | Fairfax to make streaming play? | REA battle simmers on... 22 hours ago
See what today's media sections covered including does advertising decline spell trouble for MCN and Coles v Woolworths battle hurts advertisers.
Ten still selling Glasgow but Aussie gold may bring ads 3 days ago
The Ten Network has only revealed two official broadcast sponsors for the Commonwealth Games, but soft sales may be bolstered by Aussie gold.
Ex-Fairfax metro CEO Jack Matthews buys into digital startup 3 days ago
Former Fairfax metro media boss and digital guru Jack Matthews has made his first foray back into the Australian market, taking a stake in emerging loyalty program Rewardle.
In other news...
- Supercheap takes on Doritos creating its own Crash the Super Bowl campaign 3 days ago
- Hulsbosch builds new logo for corporate advisors 17 hours ago
- Mitchells replaces OMD as Open Universities' star pupil 3 days ago
- MasterChef and Commonwealth Games cook up a rare victory for Ten 3 days ago
- Glass half full for CUB as beer sales decline 3 days ago
- Celebrity chefs peaking as amateur foodies gain traction 3 days ago
- Mondelez promotes Aus marketer to APAC role 3 days ago