Stuart Mitchell getting back into the media agency game?

Stuart Mitchell getting back into the media agency game? 3 hours ago

Speculation is mounting that Stuart Mitchell could be getting back into the media agency game along with a former associate.

Campaigns

Circulon: your food will run circles around the competition

Circulon: your food will run circles around the competition

Circulon's non-stick cookware runs circles around the competition. Now you can watch your food do the same.

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Maccas goes for the win

Maccas goes for the win

The NSW Guerie Goats Union team hadn't won a game all season so Maccas asked the Wallabies' Matt Burke to give a helping hand to the struggling local team.

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Fall in love with the Gold Coast...trains

Fall in love with the Gold Coast...trains

In the latest campaign from TransLink there's no Opal man in sight, rather a man who wants to win you over with a bouquet of train tickets... crafty.

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Coca-Cola: Small but perfectly formed

Coca-Cola: Small but perfectly formed

Forget bigger is better, Coca-Cola is putting its money behind small being better.

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New phone feeling or new home feeling?

New phone feeling or new home feeling?

Telstra has kicked off the latest instalment of its new phone feeling campaign and this time in involves hermit crabs, and every time you get something new they do too.

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Native revenue 'soaring' for publishers, but where's the proof it works? 4 hours ago

Native revenue 'soaring' for publishers, but where's the proof it works?

Native ad revenues are soaring. One publisher has seen native revenues grow 75% since February. Now everybody's piling in. But what is the measure for success and where are the metrics?

Match takes $20 million-plus Woolworths Masters media business 7 hours ago

Match takes $20 million-plus Woolworths Masters media business

Match Media will handle the Masters Home Improvement account for Woolworths, tying up the last loose end of the drawn out pitch process that ended with Carat retaining most of its $200m-plus account.

Mindshare raids News Corp and Sharb Farjami's team for new CIO 4 hours ago

Mindshare raids News Corp and Sharb Farjami's team for new CIO

Mindshare has taken Nicola Lewis from News Corp as chief investment officer. Lewis replaces Sharb Farjami who went in the opposite direction earlier this year.

Publishers Australia quiet on creditors and events business tender ahead of administrators first meeting 4 hours ago

Publishers Australia quiet on creditors and events business tender ahead of administrators first meeting

Around a dozen companies and individuals owed around $100,000 by Publishers Australia will this week find what kind of recompense they can expect when the initial creditors meeting takes place on Thursday.

Narcissists are from Sydney, gluttons are from Melbourne 4 hours ago

Narcissists are from Sydney, gluttons are from Melbourne

Instagram data from The Works Datafication project shows where and what Aussies are most likely to Instagram.

Channel Ten partners with Twitter to up its Party Tricks 4 hours ago

Channel Ten partners with Twitter to up its Party Tricks

Channel Ten's latest political drama, Party Tricks, will be supported by an interactive online experience that gives audiences the chance to exchange live messages with the characters of the show.

WPP-owned PR firmed H+K Strategies moves deeper into marketing and content 5 hours ago

WPP-owned PR firmed H+K Strategies moves deeper into marketing and content

The Sorrell-controlled unit signals the direction of travel for PR businesses and hires heads of marketing and content as the lines between disciplines continue to blur.

Four times as many people bet online than in TAB 5 hours ago

Four times as many people bet online than in TAB

Digital habits and increasing competition between online bookies including Sportsbet, Tom Waterhouse and Sportingbet is shifting betting online.

Ads for Alcoholics Anonymous 'not sexist' and Carlton United Breweries 'not homophobic', rules watchdog 5 hours ago

Ads for Alcoholics Anonymous 'not sexist' and Carlton United Breweries 'not homophobic', rules watchdog

Alcohol ads from both sides of the spectrum have been cleared of any wrong doing by the Ad Standards Bureau, with the ASB clearing Alcoholics Anonymous of sexism and Carlton and United Breweries of homophobia.

Going native: Guardian opens local ‘agency’ 3 days ago

Going native: Guardian opens local ‘agency’

The Guardian is branching out to create native content via its own in house 'agency' team. It plans to launch its Guardian Labs branded content division in Australia, with the media company's global number two in town to get things moving.

Netflix: House of cards? 3 days ago

Netflix: House of cards?

Local rivals say the on-demand powerhouse will struggle in Australia. It's about content rights – and they are all sewn up.

Nunn takes on akamedia staff and clients to become $150m indy media shop 3 days ago

Nunn takes on akamedia staff and clients to become $150m indy media shop

Nunn Media has swelled its ranks and roster by taking over akamedia. All clients and staff will transfer to Nunn, making it possibly the king of the indy media shops with billings topping $150 million.

From Down Down to Cheap Cheap: Has Woolies done a Coles? 3 days ago

From Down Down to Cheap Cheap: Has Woolies done a Coles?

First Woolworths picks up Coles' top marketer, now have they stolen its jingle?

Brands can breathe as Apple slows NFC agenda – for now 3 days ago

Brands can breathe as Apple slows NFC agenda – for now

Apple teased the world last week by reversing its resistance to Near Field Communications (NFC) in its smartphones, tablets and watches – but soon after revealed the wireless technology would be restricted to its own Apple Pay system.

iPhone users buy BMWs, Samsung owners go for Toyota Prius... and what the iPhone6 means for advertising 3 days ago

iPhone users buy BMWs, Samsung owners go for Toyota Prius... and what the iPhone6 means for advertising

Exponential's Ben Maudsley says ask not what the iPhone 6 can do for advertising, but what advertising...

Young Spikes are ready to take on the challenge in Singapore 3 days ago

Young Spikes are ready to take on the challenge in Singapore

Ahead of the Spikes Asia event in Singapore, AdNews caught up with the Young Spikes finalists from UM, King Content, Reactive, BWM and Cummins&Partners to see how they plan to tackle the 24-hour brief as well as find time to eat some chilli mud crab.

iPhone Fever... There is no known cure 4 days ago

iPhone Fever... There is no known cure

It’s that time of year again. Spring. The smell of fresh iPhone is in the air. The White Agency's Tony...

Ten’s programming boss says local drama and reality TV genres have peaked 4 days ago

Ten’s programming boss says local drama and reality TV genres have peaked

Beverley McGarvey has hinted that Ten is eyeing a shift way from reality TV and drama and towards new formats for 2015. Paul McIntyre reports.

Owning up: Ad market distorted by paid media reporting, agency bosses claim 5 days ago

Owning up: Ad market distorted by paid media reporting, agency bosses claim

The advertising market may appear soft but media agency bosses have suggested that marketing spend is rocketing. But in owned channels and there is no mechanism to report that, which means the agency remuneration model has to change.

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