Netflix turns Bondi Icebergs into billboard 

Netflix turns Bondi Icebergs into billboard  2 days ago

Netflix has used one of Australia’s most Instagrammable locations as a billboard for its first Australian produced Original series, Tidelands.

Campaigns

World Vision raises awareness of displaced children

World Vision raises awareness of displaced children

World Vision’s Lost Toy Store popup display reflects on the true meaning of Christmas.

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Subway invites Aussies to fall in love with lunch again

Subway invites Aussies to fall in love with lunch again

Subway’s new tongue-in-cheek campaign toys with love, break-ups and even Tinder.

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This Christmas TAC and Taboo go for high impact

This Christmas TAC and Taboo go for high impact

Transport Accident Commission (TAC) and Taboo have created a high impact and interactive campaign called ‘This Christmas’, encouraging all Victorians to play their part in making the roads safer.

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Opinion

Impact managing director Adam Furness
Impact managing director Adam Furness

Why a bad 2019 could be good for marketers

The downturn is coming to Australia, but marketers can still grow their business if they leverage an outcome-based economy, argues Impact managing director Adam Furness.

Wavemaker associate manager of investment & activation Montana Bray
Wavemaker associate manager of investment & activation Montana Bray

How to break into the media industry

From having no idea what she wanted to be when she grew up, Wavemaker's Montana Bray has discovered a passion for audience data and insights at Wavemaker. Here she shares tips and tricks for other students and graduates.

Vegemite marketing manager Matt Gray
Vegemite marketing manager Matt Gray

The Annual: Creativity doesn't have to be 'out there' to succeed

Vegemite marketing manager Matt Gray weighs in on what creativity means to the iconic brand - as part of the AdNews Annual 2018 Perspectives series. "It fuels the mind, innovation, adaptability and progress," says the top marketer.

Finder CMO says brands must wise up to voice marketing 2 days ago

Finder CMO says brands must wise up to voice marketing

As voice automated devices continue to burst onto the scene, marketers need to stay on top of the trend or risk being left behind, according to comparison site Finder CMO Malini Sietaram.

BVOD ad spend must be split out from traditional linear broadcast 2 days ago

BVOD ad spend must be split out from traditional linear broadcast

Australia's TV network sales bosses have all revealed a greater push for broadcast video on demand spend in 2019, as they urge brands to consider the channel as a separate spend from traditional linear broadcast.

AdNews top 10 most read opinions of 2018 2 days ago

AdNews top 10 most read opinions of 2018

With 2018 coming to a close, we've put together the list of our top 10 most read opinion pieces of the year.

Competition, consolidation and fighting for survival: Ad tech predictions 2019 2 days ago

Competition, consolidation and fighting for survival: Ad tech predictions 2019

This year was again full of highs and lows for ad tech, but what's in store for 2019?

GroupM promotes Venessa Hunt, strengthens investment division 3 days ago

GroupM promotes Venessa Hunt, strengthens investment division

Hunt has moved into a digital strategy and investment officer role alongside Liesa Newland, who is now head of trading intelligence. Both will report to GroupM CIO Nicola Lewis.

Foxtel fined $25k for 'aggressive marketing practices' 3 days ago

Foxtel fined $25k for 'aggressive marketing practices'

Industry watchdog ACMA slaps Foxtel with a $25,200 fine for breaching telemarketing laws by pushing subscriptions unethically.

Young Guns: Oath senior publisher account partner Jianfei Bu 3 days ago

Young Guns: Oath senior publisher account partner Jianfei Bu

Jianfei Bu is a classically trained violinist and started his career in London.

MCN boss Mark Frain slams upfronts as 'outdated' 3 days ago

MCN boss Mark Frain slams upfronts as 'outdated'

MCN CEO Mark Frain has slammed the upfront model, labelling the event "outdated", adding it no longer fit into the modern marketing strategy.

Blue449 raises nearly $70k for Sydney Children's Hospital 3 days ago

Blue449 raises nearly $70k for Sydney Children's Hospital

Media shop Blue449 has raised $67,864 for Sydney Children's Hospital Foundation as part of its corporate social responsibility program, Spark.

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