Air New Zealand marketer talks being a small airline on a global runway

Air New Zealand marketer talks being a small airline on a global runway 50 minutes ago

With a brand promise of ‘liberating from the ordinary’ and plans to surprise, innovate, out–manoeuvre and challenge convention, Air New Zealand stands out on the world’s tarmac with its quirky attitude and humorous ads. We talk with GM of global brand and content, Jodi Williams.

Campaigns

Sydney Airport enlists Bondi Hipsters for mockumentary series

Sydney Airport enlists Bondi Hipsters for mockumentary series

Sydney Airport parking has teamed up with the Bondi Hipsters to create a mocumentary series promoting its services.

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Rural Fire Service asks you to make a fireproof plan

Rural Fire Service asks you to make a fireproof plan

The new campaign encourages viewers to visit a new website to ensure they are sufficiently prepared for bushfire season.

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The University of Newcastle champions student achievements

The University of Newcastle champions student achievements

The University of Newcastle’s latest campaign champions the global impact and achievements of its students.

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Opinion

Engaging.io general manager Fraser Gordon
Engaging.io general manager Fraser Gordon

Fighting the myth of the e-commerce monopoly

Barely a month goes by without some news article claiming that Amazon is taking over the world, or that a few big players are pushing the little guys out. But Engaging.io's Fraser Gordon argues its largely all smoke and mirrors.

Pippa Chambers
Pippa Chambers

AdNews traverses no-fuss New Zealand

In the October 2018 edition, our first New Zealand special, you’ll find all the wonderful regular AdNews features, only this time we’ve booted out the Aussies and swapped them for Kiwis instead.

Bauer Media Story54 GM Jane Waterhouse
Bauer Media Story54 GM Jane Waterhouse

Ditching the tampon tax – driving change through brands

Bauer Media's Jane Waterhouse argues the axing of the tampon tax is a great example of what can happen when brands and people unite for a common cause.

Coles left 'disappointed' over false media stunt claims 14 hours ago

Coles left 'disappointed' over false media stunt claims

Coles has hit back at the minister for agriculture David Littleproud after he labeled the supermarket’s milk levy an “empty media stunt”.

Meet Grant: The only man designed to survive a life in advertising 15 hours ago

Meet Grant: The only man designed to survive a life in advertising

Meet Grant: As a white, spineless male with smaller genitals and an extra liver - he's the only man designed to survive in the advertising world.

9Now given $2 million boost ahead of summer period 17 hours ago

9Now given $2 million boost ahead of summer period

Nine will give its broadcast video on demand (BVOD) platform, 9Now, a $2 million boost by investing in its online content and data offering.

APN shareholders clear JCDecaux bid 17 hours ago

APN shareholders clear JCDecaux bid

APN shareholders have approved the $1.2bn acquisition deal from JCDecaux that would see the business absorbed into the French out-of-home giant. What does this mean for CEO James Warburton?

Berlei ad cleared despite claims of violence against women 19 hours ago

Berlei ad cleared despite claims of violence against women

The advertising watchdog Ad Standards has cleared an advert by Berlei despite complaints it was offensive to women because it contained “nudity” and “promoted violence”.

AdNews Podcast: R/GA's consultancy play, the downside of global reviews and Opera House angst 19 hours ago

AdNews Podcast: R/GA's consultancy play, the downside of global reviews and Opera House angst

In this month's podcast, the AdNews team discussed R/GA's consultancy play, the local impacts of global agency reviews and the fight brewing between Facebook and ThinkTV. We also sat down with M&C Saatchi's The Toms who shared their incredible legacy.

Sampson and Gyngell off Fairfax/Nine boards as merged entity details emerge 20 hours ago

Sampson and Gyngell off Fairfax/Nine boards as merged entity details emerge

In addition to the expected $50m cost slashing and job cuts on the horizon for the proposed Nine and Fairfax merged business, more details, including board members and areas of cost-cutting, have been revealed.

Stan and eBay unite to fight Amazon 21 hours ago

Stan and eBay unite to fight Amazon

Stan and eBay have launched a promotion to facilitate subscriptions to eBay Plus membership as the companies unite to fight Amazon.

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