Big ads, YouTube and magazine formats: David Jones' new look

Big ads, YouTube and magazine formats: David Jones' new look 13 hours ago

Admen may be talking about the death of the 30-second TV spot, but Google's push for brand dollars is likely to make the big ad... bigger. David Jones' new ad campaign goes large on length and takes on a YouTube magazine theme.

Campaigns

Are Aldi ads getting too cheesy?

Are Aldi ads getting too cheesy?

A life-size mouse comparing the price of cheese? Yep, its Aldi's latest bargain busting promo.

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What makes you tick?

What makes you tick?

Now even uni open days get the adland treatment as Federation University Australia (FedUni) hunts for students.

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You've got to Google, Google.

You've got to Google, Google.

When in doubt, Google it!

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Run, fatty, run

Run, fatty, run

If you're going to fill yourself up with Maccas, you'd probably be wise to go for a run beforehand. The Maccas Run is back.

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Brain science in advertising: Make people like you, tell them stories, sell more stuff 17 hours ago

Brain science in advertising: Make people like you, tell them stories, sell more stuff

Unfortunately for advertisers there is no buy button that can be pushed in the brain to make people buy stuff. At least, not yet. But Facebook and Google are probably working on it. In the meantime, there's "brain science", says Roger Dooley.

What's the big idea? R/GA boss Bob Greenberg doesn't have one, says trad ads dead 20 hours ago

What's the big idea? R/GA boss Bob Greenberg doesn't have one, says trad ads dead

The 'big advertising idea' is going the way of the 30 second spot. It will soon be all but "eliminated" reckons R/GA founder, CEO and chairman Bob Greenberg. He's looking at Apple and Google - and it's about taking everything.

Tech future key to new DDB managing director 21 hours ago

Tech future key to new DDB managing director

DDB has signaled the central element technology will play in its future after appointing the NBN's former head marketer as its new group MD.

Mondelez teams fighting each other over mobile start-ups (in a good way) 3 days ago

Mondelez teams fighting each other over mobile start-ups (in a good way)

Mondelez marketing units for brands including Cadbury, Philadelphia and belVita have faced off over which tech start-ups they will partner.

TV ad revenue creeps ahead but Ten share slips again 19 hours ago

TV ad revenue creeps ahead but Ten share slips again

Commercial network ad revenue grew in the first six months of the year, but Ten continues to see its slice of the pie dwindle.

UM Melbourne head of strategy Dave Hearn to leave agency 20 hours ago

UM Melbourne head of strategy Dave Hearn to leave agency

UM Melbourne head of strategy David Hearn is set to leave the agency.

Nine's The Block is back to win, but Ten's triple play takes the podium 19 hours ago

Nine's The Block is back to win, but Ten's triple play takes the podium

Nine's new series of The Block debuted to more than 1.3 million viewers last night – but Ten won the night overall.

REA Group takes another Asian stake with iProperty deal 19 hours ago

REA Group takes another Asian stake with iProperty deal

REA Group is continuing its expansion into Asia via a stake in iProperty Group. The company announced to the ASX today that it had acquired a 17.22% stake for $106.3m.

Seven pushes in store activations off the back of MKR's succes 21 hours ago

Seven pushes in store activations off the back of MKR's succes

Channel Seven's food juggernaut My Kitchen Rules is looking to in-store activations to bolster the brand even further.

Selfies are over, now it's dronies and Tourism NZ is in on trend 21 hours ago

Selfies are over, now it's dronies and Tourism NZ is in on trend

Brands are jumping on to the drone trend to add a new dimension to campaigns but there are logistical, safety and privacy concerns to consider as well as opportunities.

Four' N Twenty's saucy Denise proves tradies get the ladies 19 hours ago

Four' N Twenty's saucy Denise proves tradies get the ladies

What does an extra sachet of sauce on your meat pie mean? It was once one of the many imponderables of Australian life. But Clemenger BBDO's latest spot for Four N Twenty shines a light on this clandestine code.

Emma gets targeted with a raft of new additions to the readership service 21 hours ago

Emma gets targeted with a raft of new additions to the readership service

Readership measurement specialist metric Emma has announced the launch a geo-targeting tool for local-area media planning as part of a major expansion of its offer.

MediaCom Melbourne MD Peter Barrie resigns 23 hours ago

MediaCom Melbourne MD Peter Barrie resigns

Peter Barrie, managing director of MediaCom's Melbourne office, has left the agency. It is understood Barrie resigned mid-week with MediaCom deciding to announce the departure late Friday.

M&C raids Telstra for brand journalism boss 22 hours ago

M&C raids Telstra for brand journalism boss

Emma-Kate Dobbin, former Telstra social marketer will lead M&C's charge into brand journalism.

Media Wrap: No interest in 2018 Commonwealth Games | Fairfax to make streaming play? | REA battle simmers on... 22 hours ago

Media Wrap: No interest in 2018 Commonwealth Games | Fairfax to make streaming play? | REA battle simmers on...

See what today's media sections covered including does advertising decline spell trouble for MCN and Coles v Woolworths battle hurts advertisers.

Ten still selling Glasgow but Aussie gold may bring ads 3 days ago

Ten still selling Glasgow but Aussie gold may bring ads

The Ten Network has only revealed two official broadcast sponsors for the Commonwealth Games, but soft sales may be bolstered by Aussie gold.

Ex-Fairfax metro CEO Jack Matthews buys into digital startup 3 days ago

Ex-Fairfax metro CEO Jack Matthews buys into digital startup

Former Fairfax metro media boss and digital guru Jack Matthews has made his first foray back into the Australian market, taking a stake in emerging loyalty program Rewardle.

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