AdNews Spotlight: Sweetshop puts craft as its core

AdNews Spotlight: Sweetshop puts craft as its core 2 days ago

Spotlight shines a light on more unique companies in the industry making a big impact. This month we speak to New Zealand–founded Sweetshop, made up of a team that puts “craft at its core”.

Campaigns

Hipages campaign makes it easy to choose 'perfect tradie'

Hipages campaign makes it easy to choose 'perfect tradie'

The spots use humour to showcase Hipages features.

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Harley-Davidson releases 'soothing' meditation track

Harley-Davidson releases 'soothing' meditation track

Because nothing relaxes the soul like the rumble of a Milwaukee-Eight engine on a 2018 Softail Street Bob.

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The Roosters shed iconic Steggles logo

The Roosters shed iconic Steggles logo

Steggles and M&C Saatchi Sport & Entertainment have launched a campaign to celebrate the NRL’s 2018 Women in League Round.

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Opinion

The Trade Desk ANZ GM Mitch Waters
The Trade Desk ANZ GM Mitch Waters

What a 5G world means for brands, agencies and digital consumers

We’re at the forefront of a game-changing moment in the advertising industry – one that will have huge implications for brands, agencies, and the everyday Aussies who don’t know their Metagigs from their Metabytes.

Josh McDonnell
Josh McDonnell

Dated and unoriginal formats lead Ten's Pilot Week

Ten has unveiled its full line-up for this year's Pilot Week experiment, with memorable faces, jokes and formats, but is this what a network owned by one of America's biggest drama producers needs?

Melbourne Business School assistant professor Nico Neumann
Melbourne Business School assistant professor Nico Neumann

Not all research is equal - science vs propaganda

Is the research we see presented by Facebook, YouTube and ThinkTV scientifically sound or just propaganda? Nico Neumann offers his take and says it is important to distinguish between the two.

Hugh Jackman fronts equality push from Qantas 2 days ago

Hugh Jackman fronts equality push from Qantas

Qantas has joined with its partners – including sports teams, Olympians and Paralympians, and leaders in the arts – in a new video celebrating the importance of diversity to national life.

AdNews Podcast: Pilot Week, Droga boss returns to KPMG, Foxtel woes and VML's Aden Hepburn 2 days ago

AdNews Podcast: Pilot Week, Droga boss returns to KPMG, Foxtel woes and VML's Aden Hepburn

In this month's AdNews podcast, the team got together to discuss some of the biggest issues, news and updates from around adland, including KPMG, M&C Saatchi, Foxtel and Ten's Pilot Week. VML MD and ECD Aden Hepburn also joins.

Government bans use of influencers following investigation 2 days ago

Government bans use of influencers following investigation

The Federal Government has banned influencers from all advertising campaigns after it was revealed more than $600,000 of taxpayers money was spent on social media stars.

Movers & Shakers: KPMG, Ten, REA Group 2 days ago

Movers & Shakers: KPMG, Ten, REA Group

It's hard to keep up with all the latest moves across media, marketing and advertising, so we've made a list. Check out the biggest moves in adland this week.

Strong Australian growth helps Enero turnaround FY18 results 2 days ago

Strong Australian growth helps Enero turnaround FY18 results

Enero Group has strengthen its balance sheet and profitability following the acquisition of digital agency Orchard Marketing in FY18.

Facebook 'losing the battle' to combat hate speech in Myanmar 2 days ago

Facebook 'losing the battle' to combat hate speech in Myanmar

Months after Facebook CEO Mark Zuckerberg promised to get tough on hate speech against the persecuted Rohingya, a Reuters investigation has found it's still prevalent. Facebook now plans to increase the number of reviewers. AdNews looks at the problem.

More 'innovation in sports rights' as Nine and NBL ink new deal 2 days ago

More 'innovation in sports rights' as Nine and NBL ink new deal

Under the deal, Nine and the NBL will work together to commercialise the advertising inventory and broadcast monetisation of all matches across the regular season and finals series.

Young Guns: Vice creative Hannah McElhinney 3 days ago

Young Guns: Vice creative Hannah McElhinney

McElhinney is always up for learning something new, and her fast paced role is never short of fresh subjects. With plans to be living in NYC in the next five years, she dreams of one day writing her own TV show too.

PHD Melbourne picks up Dodo and iPrimus media accounts 3 days ago

PHD Melbourne picks up Dodo and iPrimus media accounts

The brands join Carlton United Breweries, Speakeasy Studio and the Caydon Property Group as new business wins for PHD Melbourne in the past year.

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