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This week we've got interactive cinema ads, bus stops that becomes a library and an inactive Coca-Cola. Plus, a new medium based on illegal torrents.
The new shopper has little time for complex brand marketing and much of it is wasted. In-store is often where the first moment of truth now occurs, argues Jonathan Clow.
Nielsen's OCR has agencies and publishers talking, as reported last week. Ben Maudsley shows that the right target audience may not always be the age and gender we expect.
Snapchat's $3bn rebuff of Facebook stunned many avid social media watchers, but Matt Bowden argues they made the right decision as messaging apps are set to soar.