The AdNews top 10 Australian ads of 2017

The AdNews top 10 Australian ads of 2017 14 hours ago

This year was a good year for epic ads, and thoughtful ones. This is the AdNews pick of ads that caught our eye and blew our minds.

Campaigns

University of New England taps TV for emotive brand campaign

University of New England taps TV for emotive brand campaign

The powerful spot, by Engine, features a softly spoken voice-over and poignant musical composition.It showcases many touching scenes of growing up.

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Host/Havas aim to tackle impacts of mass tourism

Host/Havas aim to tackle impacts of mass tourism

By encouraging visitors to be more conscious about their behaviour while they travel, the Palau Pledge aims to foster a more sustainable form of tourism.

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Facebook targets ad industry with CMO content series

Facebook targets ad industry with CMO content series

As part of its efforts to better connect with marketers and prove the results it says it can deliver, Facebook has launched a content series called face-2-face, featuring nine high profile Australian marketers.

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Opinion

 Yahoo7 head of data and targeting, Dan Richardson
Yahoo7 head of data and targeting, Dan Richardson

This Christmas, focus on buyers or doers not dreamers or browsers

If retailers are to truly capitalise on this December madness then they must focus on what I term ‘actuality’, says By Yahoo7 and Yahoo Platforms NZ head of data and targeting, Dan Richardson.

Lindsay Bennett
Lindsay Bennett

Google is becoming a friend to publishers, but Facebook remains a foe

The new partnership between Fairfax and Google is the first signs of a thawing relationship. Google still has more work to do, but Facebook is being left behind when it comes to its relationship with publishers, writes Lindsay Bennett.

PubMatic ANZ country manager Peter Barry
PubMatic ANZ country manager Peter Barry

Why machine learning will help publishers

"The three key problems machines can fix are costs, monetisation and ad quality," says PubMatic's Peter Barry. He also argues that SSPs will have to evolve or risk becoming irrelevant – much like any player in our industry.

AdNews Podcast Live Edition: The Monkeys and MLA talk diversity 12 hours ago

AdNews Podcast Live Edition: The Monkeys and MLA talk diversity

A special edition of the AdNews Podcast recorded at AdNews Live! Reframing Australia. Tune in to hear Meat & Livestock and The Monkeys discuss how they built inclusion and diversity into their marketing and advertising strategy.

'Addressability, Amazon and voice assistants' - 16 media predictions for 2018 14 hours ago

'Addressability, Amazon and voice assistants' - 16 media predictions for 2018

Media agency predictions are dominated by 'As' - Amazon, addressability and (virtual) assistants. Here's what agency and holding group bosses had to say.

Half of marketers are just ‘making it up’ claims Marketo 14 hours ago

Half of marketers are just ‘making it up’ claims Marketo

When it comes to measuring results, ROI and effectiveness, Marketo claims half of marketers are guessing the impact their marketing has.

Zenith: Digital 'brand experience' catches up with ad spend 14 hours ago

Zenith: Digital 'brand experience' catches up with ad spend

Zenith research has found that online advertising is now contributing similar levels of 'brand experience' to budget allocations with five tech titans to consume 94% of growth in global ad spend.

Guardian Australia hunts MD as CEO Ian McClelland returns to UK 14 hours ago

Guardian Australia hunts MD as CEO Ian McClelland returns to UK

The Guardian is on the hunt for a local managing director as CEO Ian McClelland moves back to the UK to take up a new role as MD corporate development at Guardian Media Group.

The wheels are off as Coke’s festive truck slammed again 15 hours ago

The wheels are off as Coke’s festive truck slammed again

Coke’s festive marketing push is under fire again marketing sugary drinks to children with fresh calls from the health lobby for it to scrap the Christmas truck tour.

Matt Rowley rids Fairfax of agency teams, brings in specialists yesterday

Matt Rowley rids Fairfax of agency teams, brings in specialists

“Clients want more integration and better solutions and making that happen in the old fashioned way of working through an agency doesn’t work so well," Matt Rowley rids Fairfax of agency teams in favour of vertical specialists.

Danny Bass on a new upfronts era, taps into zero-based budgeting yesterday

Danny Bass on a new upfronts era, taps into zero-based budgeting

IPG Mediabrands is formally making a shift away from upfront deals in its trading and negotiating strategy, but other networks say flexibility is already baked into negotiations.

Industry Profile: AppNexus account director Erica Blakslee yesterday

Industry Profile: AppNexus account director Erica Blakslee

After getting a marketing degree, an ad agency seemed like the best place to continue learning and build a career. Meet this week's Young Gun and Mexican beer lover, Erica Blakslee.

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