Junk food brands use Facebook to skirt marketing to kids rules

Junk food brands use Facebook to skirt marketing to kids rules 19 hours ago

Better regulations on marketing to children are needed, as current policy is too TV focused, claims Sydney University report that slams brands for targetting kids on Facebook.

Campaigns

Baz Luhrmann gets behind and in front of the camera for Chanel No 5

Baz Luhrmann gets behind and in front of the camera for Chanel No 5

Gisele Bundchen stars in a Baz Luhrmann short film for Chanel no 5.

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Forget Candy Crush - it's time for Dairy Dash

Forget Candy Crush - it's time for Dairy Dash

Candy Crush is so two months ago. Devondale's Dairy Dash is as fresh as... chilled milk.

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Is the meerkat tiring of the spotlight?

Is the meerkat tiring of the spotlight?

Comparethemarket back with another instalment which sees the meerkat Aleksandr have a little moan...

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A Model Comeback – Country Road Secures Iconic Aussie

A Model Comeback – Country Road Secures Iconic Aussie

Australian fashion brand Country Road has teamed up with a national beauty and production studio C-KOL for its latest 'Summer Wonder' campaign.

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Magazines create a real connection by using real people

Magazines create a real connection by using real people

Magazine association is launching ads to advertise magazines, and it's roping in friends and family to help.

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Nova's SmoothFM makes a move on experiential 20 hours ago

Nova's SmoothFM makes a move on experiential

SmoothFM will give listeners the chance to spend “A Night With” their favourite artists- thanks to a new experiential platform.

Project wins push new hires at Maud 19 hours ago

Project wins push new hires at Maud

Maud has made a number of new hires as a result of a spate of business wins.

Hollywood revival, fast cars, data machines and next gen marketing leaders 3 days ago

Hollywood revival, fast cars, data machines and next gen marketing leaders

Bond, Darth Vadar, Mad Max and The Avengers are gearing up for a big year. But what can these film icons offer advertisers? We look at this and trends in automotive marketing, the future of marketing leaders, and more in print this week.

Emma cements targeting push with geoemma 20 hours ago

Emma cements targeting push with geoemma

Cross-platform audience insights survey Emma (Enhanced Media Metrics Australia) has further bolstered its geo-targeting capabilities launching geoemma, a tool that enables local area and consumer profiling to the most granular level.

AnalogFolk bolsters its strategy team with new hires 20 hours ago

AnalogFolk bolsters its strategy team with new hires

AnalogFolk Sydney has hired former Leo Burnett Sydney senior planner Mathieu Dauner, as it’s new strategy director, along with Tim Hill as senior social strategist, and Tom Walter as strategist.

WSFM won't be chasing "showbiz" 22 hours ago

WSFM won't be chasing "showbiz"

Jonesy and Amanda won’t be trading their formula in for more “showbiz” despite having Kyle and Jackie O down the hall.

Norris heads to Yahoo7 20 hours ago

Norris heads to Yahoo7

Ciaran Norris joins Yahoo7 from Mindshare, becoming its head of strategy and implementation.

Vice News is coming to Australia, looks to hire 20 staff 21 hours ago

Vice News is coming to Australia, looks to hire 20 staff

Vice Media is bringing its news offering to Australia, with the publisher also expanding Vice News to Germany, France, Italy, Spain, Brazil and Mexico.

Amobee teams up with Twitter in new ad partnership 20 hours ago

Amobee teams up with Twitter in new ad partnership

Global ad tech business Amobee is the latest company to become an Official Twitter Marketing Platform Partner.

Marketing gets its own TV show: AANA partners Sky News 20 hours ago

Marketing gets its own TV show: AANA partners Sky News

The AANA is working with Sky News Business to host a TV series that aims to raise the profile of marketing in business.

Snapchat starts serving ads 22 hours ago

Snapchat starts serving ads

Snapchat has started serving ads, but wants to avoid being "creepy and targetted".

Media Wrap: Ten/Fairfax tie-up mooted; Seven and Presto to join forces; Bollore makes play for Havas 22 hours ago

Media Wrap: Ten/Fairfax tie-up mooted; Seven and Presto to join forces; Bollore makes play for Havas

In today's media wrap: Fairfax and Ten whispers grow louder; Seven and Presto deal to head of Netflix; Havas play on the table

Fairfax Media gets a new polling partner 22 hours ago

Fairfax Media gets a new polling partner

Fairfax Media will now partner with Ipsos for its political polling after Nielsen announced earlier this year it would no longer collect political data in Australia.

Jonesy and Amanda take top honors at Radio Awards 23 hours ago

Jonesy and Amanda take top honors at Radio Awards

WSFM's Jonesy and Amanda have taken out the top award winning Best on Air Team (FM) at the 2014 Australian Commercial Radio Awards (ACRA) in Melbourne.

TV ratings: X Factor lords over Sunday night 21 hours ago

TV ratings: X Factor lords over Sunday night

The X Factor lorded over all on Sunday on a weekend when The Smurfs out-rated the Wallabies.

Denton smashes the Logies and says creativity will sustain radio 3 days ago

Denton smashes the Logies and says creativity will sustain radio

Andrew Denton thinks the Logies are shit, smartphones are Satan, and reckons not enough people in radio take creative leaps.

YouTube's most viewed ads: The Bondi hipsters, Jude Law and the Opal man 3 days ago

YouTube's most viewed ads: The Bondi hipsters, Jude Law and the Opal man

These ads were the most watched on YouTube in Australia over the last three months. Check them out and see what else made the cut.

Twitter boosts music with in-stream audio ads 3 days ago

Twitter boosts music with in-stream audio ads

Advertisers, brands and artists can now build audio content directly into their Twitter feeds. Guy Sebastian, David Guetta are first out of the traps.

Myer kicks off Christmas marketing blitz 3 days ago

Myer kicks off Christmas marketing blitz

Myer is making its first major moves to get ahead this Christmas, kicking off an in-store marketing blitz.

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