How Saatchi & Saatchi brought MercerBell 'out of the wilderness'

How Saatchi & Saatchi brought MercerBell 'out of the wilderness' 20 hours ago

MercerBell was a customer experience agency before CX was cool. Now as the trend explodes and with the backing of its parent company, Saatchi & Saatchi, MercerBell is preparing to open in Melbourne and toying with the idea of a New Zealand shop.

Campaigns

Jerry Seinfeld and Ellen DeGeneres ruin Netflix shows in new ad

Jerry Seinfeld and Ellen DeGeneres ruin Netflix shows in new ad

The joke is on Netflix.

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The University of Sydney encourages students to question the world

The University of Sydney encourages students to question the world

The University of Sydney is taking a new approach, encouraging students to 'Unlearn'.

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Adults go crazy over artificial colours in latest Aldi spot

Adults go crazy over artificial colours in latest Aldi spot

No artificial colours, no worries.

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Opinion

Tony Davis, non-executive chair of Quantium
Tony Davis, non-executive chair of Quantium

An ROI focus gives marketers the right to invest in brand building

In response to Peter Field's recent talk, Quantium chair Tony Davis says a focus on ROI is important to earn the right to spend on long-term activities, and targeting allows marketers to balance sales and brand building activities.

16k Agency founding partner, James Towers
16k Agency founding partner, James Towers

What do Facebook's ad-buying updates mean for marketers?

There has been some Gordon Ramsey-esque insults thrown at Facebook's ad-buying tools, but 16K Agency founder James Towers argues there are better optimisations and features just around the corner.

Grapeshot VP Australia and New Zealand June Cheung
Grapeshot VP Australia and New Zealand June Cheung

How to avoid your ads appearing on Breitbart

Prominent Australian brands quickly pulled their ads from Breitbart last week after their programmatic ad buy landed them on the right-wing site. Grapeshot provides a step-by-step guide on how to make sure it doesn't happen to you.

Foxtel's top marketer Mark Buckman to exit yesterday

Foxtel's top marketer Mark Buckman to exit

Foxtel's managing director customer and retail Mark Buckman will follow Deanne Weir out of the pay TV company later this year.

Cannes Lions chairman Terry Savage calls out change in Aussie demographics 19 hours ago

Cannes Lions chairman Terry Savage calls out change in Aussie demographics

The well known Sydney-based chairman explains why it is essential to acknowledge there is no 'average' Australian, ahead of AdNews Live: Reframing Australia event

One week left to enter the Australian Magazine Awards 21 hours ago

One week left to enter the Australian Magazine Awards

Don't miss out - get your entries in now.

Young Guns: Red Engine SCC social media manager Jade Waite 16 hours ago

Young Guns: Red Engine SCC social media manager Jade Waite

She is named after a football team, is concerned with influencer marketing's ability to damage a brand and if she wasn't at Red Engine SCC, she'd be a pilot - meet our Young Gun of the week, Jade Waite.

Ten creditors back CBS deal 16 hours ago

Ten creditors back CBS deal

A one-hour meeting of Ten’s creditors today have voted in favour of the proposed CBS acquisition, giving it the go ahead.

Hendrick’s dives into experiential marketing 16 hours ago

Hendrick’s dives into experiential marketing

Hendrick’s Gin is pushing more budget towards experiential that brings the brand's quirky side to life.

IAG restructure sees marketing boss Merrick move on 20 hours ago

IAG restructure sees marketing boss Merrick move on

CMO Brent Smart, who took on the role in February, has put in place the major overhaul of the marketing strategy and structure designed to "set it up for success with future marketing initiatives".

Google and Clemenger creatives tackle diversity 20 hours ago

 Google and Clemenger creatives tackle diversity

Two of Australia's leading female creatives have partnered to create a workshop to help creative agencies tackle diversity and help creative talent navigate the challenges of an industry dominated by white, straight men.

MLA escapes ban, ad cleared by watchdog despite appeal to government yesterday

MLA escapes ban, ad cleared by watchdog despite appeal to government

Despite significant backlash from the Hindu community and an appeal to the Australian government, the most recent Meat and Livestock Australia ad has been cleared by the ad watchdog.

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