Junk food brands use Facebook to skirt marketing to kids rules 19 hours ago
Better regulations on marketing to children are needed, as current policy is too TV focused, claims Sydney University report that slams brands for targetting kids on Facebook.
Baz Luhrmann gets behind and in front of the camera for Chanel No 5
Gisele Bundchen stars in a Baz Luhrmann short film for Chanel no 5.
Forget Candy Crush - it's time for Dairy Dash
Candy Crush is so two months ago. Devondale's Dairy Dash is as fresh as... chilled milk.
Is the meerkat tiring of the spotlight?
Comparethemarket back with another instalment which sees the meerkat Aleksandr have a little moan...
A Model Comeback – Country Road Secures Iconic Aussie
Australian fashion brand Country Road has teamed up with a national beauty and production studio C-KOL for its latest 'Summer Wonder' campaign.
Magazines create a real connection by using real people
Magazine association is launching ads to advertise magazines, and it's roping in friends and family to help.
'Native programmatic': what's all the fuss about?
'Native programmatic' might be Adland's newest buzzword but RadiumOne APAC's Adam Furness is asking what the fuss is all about?
Transparency: A response from the much maligned
OMD's Dan Robins hits back at claims made about transparency - or lack of it - within digital media. He says talk of brands bringing programmatic in house is mostly wide of the mark and thinks hybrid models have not had enough exposure.
It’s time for outdoor measurement to deliver real-time accountability
Val Morgan Outdoor's Anthony Deeble calls for a new era of accountability in outdoor advertising as digital redefines the channel.
In a data frenzied world, creativity still rules supreme
While data is the next frontier in advertising, JWT's John Gutteridge explains why creative is king.
Spikes day 5: Always a bridesmaid, never a bride.
Spikes may be over for another year but the blog posts from UM's Nelson Demartini and Hannah MacAuslane are still coming. They've completed their 48 brief but how did they do?
Nova's SmoothFM makes a move on experiential 20 hours ago
SmoothFM will give listeners the chance to spend “A Night With” their favourite artists- thanks to a new experiential platform.
Project wins push new hires at Maud 19 hours ago
Maud has made a number of new hires as a result of a spate of business wins.
Hollywood revival, fast cars, data machines and next gen marketing leaders 3 days ago
Bond, Darth Vadar, Mad Max and The Avengers are gearing up for a big year. But what can these film icons offer advertisers? We look at this and trends in automotive marketing, the future of marketing leaders, and more in print this week.
Emma cements targeting push with geoemma 20 hours ago
Cross-platform audience insights survey Emma (Enhanced Media Metrics Australia) has further bolstered its geo-targeting capabilities launching geoemma, a tool that enables local area and consumer profiling to the most granular level.
AnalogFolk bolsters its strategy team with new hires 20 hours ago
AnalogFolk Sydney has hired former Leo Burnett Sydney senior planner Mathieu Dauner, as it’s new strategy director, along with Tim Hill as senior social strategist, and Tom Walter as strategist.
WSFM won't be chasing "showbiz" 22 hours ago
Jonesy and Amanda won’t be trading their formula in for more “showbiz” despite having Kyle and Jackie O down the hall.
Norris heads to Yahoo7 20 hours ago
Ciaran Norris joins Yahoo7 from Mindshare, becoming its head of strategy and implementation.
Vice News is coming to Australia, looks to hire 20 staff 21 hours ago
Vice Media is bringing its news offering to Australia, with the publisher also expanding Vice News to Germany, France, Italy, Spain, Brazil and Mexico.
Amobee teams up with Twitter in new ad partnership 20 hours ago
Global ad tech business Amobee is the latest company to become an Official Twitter Marketing Platform Partner.
Marketing gets its own TV show: AANA partners Sky News 20 hours ago
The AANA is working with Sky News Business to host a TV series that aims to raise the profile of marketing in business.
Snapchat starts serving ads 22 hours ago
Snapchat has started serving ads, but wants to avoid being "creepy and targetted".
Media Wrap: Ten/Fairfax tie-up mooted; Seven and Presto to join forces; Bollore makes play for Havas 22 hours ago
In today's media wrap: Fairfax and Ten whispers grow louder; Seven and Presto deal to head of Netflix; Havas play on the table
Fairfax Media gets a new polling partner 22 hours ago
Fairfax Media will now partner with Ipsos for its political polling after Nielsen announced earlier this year it would no longer collect political data in Australia.
Jonesy and Amanda take top honors at Radio Awards 23 hours ago
WSFM's Jonesy and Amanda have taken out the top award winning Best on Air Team (FM) at the 2014 Australian Commercial Radio Awards (ACRA) in Melbourne.
TV ratings: X Factor lords over Sunday night 21 hours ago
The X Factor lorded over all on Sunday on a weekend when The Smurfs out-rated the Wallabies.
Denton smashes the Logies and says creativity will sustain radio 3 days ago
Andrew Denton thinks the Logies are shit, smartphones are Satan, and reckons not enough people in radio take creative leaps.
YouTube's most viewed ads: The Bondi hipsters, Jude Law and the Opal man 3 days ago
These ads were the most watched on YouTube in Australia over the last three months. Check them out and see what else made the cut.
Twitter boosts music with in-stream audio ads 3 days ago
Advertisers, brands and artists can now build audio content directly into their Twitter feeds. Guy Sebastian, David Guetta are first out of the traps.
Myer kicks off Christmas marketing blitz 3 days ago
Myer is making its first major moves to get ahead this Christmas, kicking off an in-store marketing blitz.
In other news...
- Tourism Australia CMO Nick Baker to step down 16 hours ago
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