Industry move to HTML5 is “short-term pain, long-term gain” 36 minutes ago

Industry move to HTML5 is “short-term pain, long-term gain”

From today, Google Chrome's browser will begin blocking Adobe Flash ads and support HTML5 ads instead. AdNews asks the industry their thoughts with one creative saying moving to HTML is “future proofing our business”.

Nine loses Big Bang Theory back catalogue rights to Seven 47 minutes ago

Nine loses Big Bang Theory back catalogue rights to Seven

Seven has swooped in to secure seasons one to seven of international hit The Big Bang Theory, following Nine's restructured agreement with Warner Bros.

New brand Sofy's divisive launch hinges on female cliches 4 hours ago

New brand Sofy's divisive launch hinges on female cliches

The divisive launch advert for Australian Unicharm brand, Sofy, has garnered attention for either a fat-shaming stereotype or a situational comedy. AdNews asked the industry for their take on all the ire.

Cadbury launches new brand with multimillion-dollar marketing push 4 hours ago

Cadbury launches new brand with multimillion-dollar marketing push

Cadbury has launched a new chocolate brand, Cadbury Coco, with the heritage brand looking to take a bite out of the premium market. It's also formed strategic partnerships with Virgin Australia and Opera Australia.

Disrupting the landscape: Whybin on "big brave ideas" 6 hours ago

Disrupting the landscape: Whybin on "big brave ideas"

New CEO of Whybin\TBWA Melbourne, Kimberlee Wells, tells AdNews why she’s making the agency a “destination”, using disruption as its “secret sauce”.

First-party data: The new marketing currency 4 hours ago

First-party data: The new marketing currency

First-party data is emerging as the new currency of data-driven marketing success – one that will power...

The lady is a champ 6 hours ago

The lady is a champ

With more advertising and sponsorship heading to women's sports, Abbey Jane from creative agency Girl...

Leo Burnett wins Canon media from MediaCom without a pitch 23 hours ago

Leo Burnett wins Canon media from MediaCom without a pitch

Canon has handed its media planning to creative agency Leo Burnett, as the creative agency builds its strength in media planning.

Ad tech player Rocket Fuel in rival takeover bid 23 hours ago

Ad tech player Rocket Fuel in rival takeover bid

Ad tech company Rocket Fuel is back in the limelight regarding a takeover deal from marketing cloud company Gravity4, AdNews understands.

In other news...

Trending