APN Outdoor names ex-Ten boss James Warburton as CEO

APN Outdoor names ex-Ten boss James Warburton as CEO 5 hours ago

APN Outdoor has named ex-Ten chief James Warburton as its new CEO, following the departure of veteran boss Richard Herring.

Campaigns

Qantas flies high with outdoor activation from Ooh!Media

Qantas flies high with outdoor activation from Ooh!Media

Qantas and Ooh!Media are hitting new heights with an outdoor campaign that draws on the native content expertise of Junkee Media.

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University of Melbourne introduces 'The Melbourne Model'

University of Melbourne introduces 'The Melbourne Model'

The campaign is a follow up to the University’s highly successful ‘Made Possible By Melbourne’ campaign.

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Putting some energy into Super

Putting some energy into Super

Energy Super and BCM are putting the energy back into super with new campaign

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Opinion

Sponsored: MediaCom
Sponsored: MediaCom

Six-point plan to inject diversity into your agency

Gemma Hunter was one of only two women who made the inaugural AdNews Creativity List this year. So she’s devised an action plan to inject some diversity into the creative equation, starting with ‘make yourself uncomfortable’.

Kim Portrate, ThinkTV CEO
Kim Portrate, ThinkTV CEO

Pay attention to 'attention' and your brand will grow

The temptation to binge on online-only media has never been greater for marketers, but more time spent viewing a platform doesn't mean it generates the most attentions for your advertising, argues ThinkTV chief executive Kim Portrate.

Tom Goodwin, Head of Innovation, Zenith USA
Tom Goodwin, Head of Innovation, Zenith USA

Advertising is simple and more exciting than ever. A rant

If you make a really nice orange juice, I’m not sure how much AI is going to change your world for the next five years. Make some really nice ads for juice, stand for something and you can make great juice, says Zenith innovation boss Tom Goodwin.

'Monetising content across multiple platforms is our future' - Nine CEO 5 hours ago

'Monetising content across multiple platforms is our future' - Nine CEO

Nine's chief executive Hugh Marks tells AdNews the network is focused on making better use of its content across broadcast and digital assets. Marks also opens up Nine's performance, 9Galaxy and media consolidation.

CUB CMO Richard Oppy cracks open Carlton Draught’s return to TV 6 hours ago

CUB CMO Richard Oppy cracks open Carlton Draught’s return to TV

After five years of being switched off, Carlton Draught made a bold return to TV. CUB CMO Richard Oppy discusses the brand's backflip, its new media agency and how the brand launched a successful TV show.

Government's media reforms rubber stamped by Parliament 3 hours ago

Government's media reforms rubber stamped by Parliament

The media reforms package passed Parliament's Lower House yesterday, as expected, and will become law by the end of the year.

Dogs, dildos and designer dresses: Six lessons from Three UK CMO 3 hours ago

Dogs, dildos and designer dresses: Six lessons from Three UK CMO

Shadi Halliwell, CMO of UK telco Three has worked for O2, Harvey Nichols and set up two brand of her own in sex toys and dog treats. She had some bold advice for marketers at AANA Reset, including ‘Be scared, but be prepared’.

Unilever on data privacy, control and delusion 1 hour ago

Unilever on data privacy, control and delusion

You’re deluded if you think your company is doing enough when it comes to changing in line with technological advances, says Unilever's top legal counsel for marketing.

Mamamia signs deal with Cricket Australia for Women’s Big Bash League 4 hours ago

Mamamia signs deal with Cricket Australia for Women’s Big Bash League

Mamamia will live stream all 47 of this season's Women's Big Bash League matches.

AANA to review funding model and self-regulation 4 hours ago

AANA to review funding model and self-regulation

“In a world that is focused on the negative, where no one trusts anyone unless compliance is proven, the best line of defence is a strong self-regulation system trusted by all stakeholders," says new AANA CEO John Broome.

Cross-media measurement currently a 'nice to have'; better alignment needed 4 hours ago

Cross-media measurement currently a 'nice to have'; better alignment needed

A panel of industry leaders from outdoor, radio, TV and digital said that cross-media measurement is still a pipe dream at the IAB's Measure Up conference last week.

AJF Partnership promotes Jayne Brady to general manager 6 hours ago

AJF Partnership promotes Jayne Brady to general manager

AJF Partnership has promoted Jayne Brady to general manager and Susan Bird to head of operations to support the continued growth of the agency.

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