News

Keep abreast of the latest advertising, media and marketing news in Australia. AdNews provides up-to-date news, trends and analysis of media, creative and digital agencies, as well as media owners and the world's top brands.

Learn about communications in newspapers, magazines, television, online, radio and outdoor; read about the big advertisers and marketers; and discover the day's issues in the marcomms industry.

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Business Spectator boss joins The Aus as CEO

24 May 2013

News Limited has hired Business Spectator publisher and general manager Nicholas Gray as chief executive of The Australian. more »

Binocular football: The best video of all time* for Youtube comedy week

24 May 2013

This week was Youtube comedy week. Laugh yourself into oblivion here. But the oldies are the goodies. This has to be one of the best Youtube vids of all time. Prepare for Japanese Binocular Football. more »

Daft Punk and a car made of jelly: Audi gets creative

24 May 2013

Daft Punk's 'Harder, better, faster, stronger' track provides the background to the latest Audi campaign. The ad also features a car made out of jelly. Juxtaposition eh? more »

NEWS IN BRIEF: 24 May 2013

24 May 2013

New mining mag Coalface hits the market | ASB upholds case against "abhorrent" hot water ad | Shazam reveals iPad app redesign | mX launches free smartphone app | Aussie kids web smart says ACMA | Sydney gets more billboards more »

The Works a cut above with Effies win

24 May 2013

Sydney-based indie The Works has won a Bronze Global Effie for the launch of Jim Beam's Devil's Cut. It was one of the only three agencies worldwide to receive the coveted gong, and was the only agency from Australasia to make the finals. more »

Aussie founder: When all around are pulling back, that's the time to have a crack

24 May 2013

When everyone else is pulling back, that's the time to have a crack, said Aussie Home Loans founder John Symond. Even as the GFC hit, the firm came through. Now it's booming because he "went for it". more »

Kerching! A branded solution to the web's most annoying hinderance

24 May 2013

There is a new advertising opportunity in town. Gaming? Tick. Web-based? Tick. Branded? Affirmative. Never has proving you're human been so much fun. And, brand-based money makers, so damn lucrative. more »

Snarks circle Apple as rivals smell blood

24 May 2013

Samsung, Microsoft, Nokia. You name it. Everyone wants a bite of Apple. Two new challenger ads launched this month and they are having a pop. So is snark the new game, and do attack ads work? more »

Another kick-ass ad from SA Tourism, and they're keeping KWP!

24 May 2013

EXCLUSIVE: SA Tourism Commission has launched its follow up to 'Let Yourself Go', with a spot featuring Nick Cave's darkly seductive 'Red Right Hand'. Oh, and they're keeping KWP! after a pitch. more »

Who said the old folk weren't on social?

24 May 2013

Social media. So ingrained in the fabric of society that the over 55s are liking things and LOLing to their hearts' content. And now they are flocking to social TV. more »