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UPDATE: Aegis confirms offer for Mitchells

Harold Mitchell.

SYDNEY: The board of Mitchell Communication Group has recommended shareholders accept Aegis Group's $363m acquisition offer. more »

eBay restructures marketing team

SYDNEY: Ebay Australia is in the process of restructuring its marketing team, following the departure of marketing manager Kristie Taylor. more »

Melbourne Heart appoints Sphere

MELBOURNE: Melbourne Heart, the A-League's newest franchise, has launched a multi platform campaign to drive membership ahead of the season opener on 8 August. more »

Nine spruiks Olympics ad packages

SYDNEY: The Nine Network launched its media buying packages for the London 2012 Olympic games last night coinciding with the two-year countdown to the games opening ceremony. more »

Energy drink market faces new competition

SYDNEY: Boca Lupo, an Italian energy drink which is new to the Australian market, is launching a marketing campaign to raise brand awareness. more »

Social media reaches more women

VIRGINIA: Social networking sites attract more visits from women than men, according to a new report. more »

Mitchells in trading halt as Aegis swoops

Harold Mitchell.

LONDON: Aegis, the London-based media group, has offered to buy the Mitchell Communication Group in a deal worth $363 million. more »

Fair Trading appoints Naked

Naked head of communications strategy, Ian Perrin.

SYDNEY: NSW Department of Fair Trading has appointed Naked Communications to devise a campaign to raise awareness of the NSW Government's new residential tenancy laws. more »

Realestate hires DM manager

realestate.com.au direct marketing manager, Kirsty MacCulloch.

MELBOURNE: Realestate.com.au has appointed Kirsty MacCulloch to the newly created role of direct marketing manager within the marketing communications and insights team. more »

NEWS IN BRIEF: 29 JULY

OMD's Moreton promoted to Omnicom APAC role l Nielsen appoints vice president of research l Startup agency Soss Creative to open its doors more »

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