Like the advertising, marketing and media industries, AdNews has constantly evolved over the 90 years it's been around. It's always been a source trusted to challenge and champion the industry in equal measure, known for constructive, well informed and balanced reporting of the issues the industry faces and the great work that's being done.
Whether it's advertising, media, marketing or technology, AdNews talks to the people and companies that are pushing the industry forward, and looks at the why, not just the what with in-depth investigative features, exclusive profile interviews and analysis.
AdNews is the most established, most trustworthy, and most respected Australian industry titles. Published monthly in print, the magazine complements a website, daily newsletter, weekend wrap up newsletter as well as our podcast, social and events presence. You can subscribe in print, or get a digital subscription via Zinio that you can access on Apple, Android and desktop.
We host Australia's longest running advertising industry awards, the AdNews Agency of the Year Awards, The Advertising Hall of Fame and we operate the Australian Magazine Awards, and the ACES cinema advertising awards in partnership with Val Morgan.
AdNews was founded in 1928 as Newspaper News. After rolling in Melbourne's Advertisers Monthly, Advertising in Australia and Radio Television News, it became known as Advertising and Newspaper News in 1969. It became a fortnightly print magazine in 1957 and dropped the word 'Newspaper' in 1971. The AdNews brand as it is today was born in 1984.
AdNews is published by Yaffa Media, one of Australia's largest specialist publishers.
What our readers say:
Leigh Terry, CEO, Omnicom Group Australia and New Zealand
"AdNews has always been the reliable voice in the market to shed light on the big issues, and what's underneath them. It's a must read for me and my teams to stay informed and a monthly will give more time to reflect on what's really important, and offer more depth beyond the cut and thrust of daily news."
Thérèse Kallie, Director of communications and marketing excellence, Nestle Oceania
'The business world has changed, we all have less time because there is so much going on. I’m looking for publications and sources of information that focus on what really matters and can have more impact. We need more quality and less distraction. I am confident AdNews monthly will offer that. Bravo!'
Mark Green, CEO, The Monkeys
“We have a great industry and we do amazing work for businesses across Australia every day. Our industry deserves in-depth analysis and respectful coverage and AdNews' move to a monthly will help ensure they can go deeper, and better report on the big challenges the industry faces. When the talented folk at AdNews can find a bit more time for themselves, the industry as a whole will benefit. Whilst the media landscape may change forever, one thing that will stand the test of time will be quality reporting. I look forward to the new AdNews in whatever format it comes in.”
Paul Bradbury CEO, Whybin\TBWA Australia &NZ
“I can honestly claim to have read every printed edition of AdNews for the last 23 years. It is, and have always been, a trusted source of commentary and opinion on where our industry is heading. You're simply not a player if you don't read it.”
Matt James, CEO, Publicis Media
“AdNews is and always has been the ‘go-to’ industry magazine and news service for me. The reporting is balanced, provocative and ultimately a positive articulation of our industry and for this it is valued by the Australian marketing, advertising and media fraternity. Moving from a fortnightly to a monthly print edition makes absolute sense. I have no doubt the change in frequency will provide the AdNews team with a more conducive platform to create more in-depth reports and initiatives on our industry trends and issues, whist continuing to evolve the digital news service to the industry.”
Paul Nagy, Executive creative director, Clemenger BBDO Sydney
“Quality over quantity can only be a good thing. People are spending so much time reacting and keeping up, that they are not thinking. And that’s dangerous. We’re swamped with loads of information, but it’s relatively shallow and doesn’t offer a real point of view. I’m genuinely excited at the thought of AdNews attempting to fill that void.”
Louise Eyres, Group GM of marketing, ANZ Bank
“AdNews is a respected source of analysis and fact-based news representing Australia’s marketing and agency community. Moving to a monthly print publication, complementing the daily digital updates, will allow greater depth to be explored across key topics to inform the marketing agenda and debate in Australia and further position marketing as the growth driver for business.”
John Broome, Vice president and CMO, Unilever
“I‘ve always seen AdNews as a trusted and respected source of news, insights and analysis on the marketing industry in Australia. Whether celebrating great marketing work, analysing the latest consumer trends or stimulating debate on the key issues that affect our industry, AdNews offers a variety of informative and relevant content for the marketers of today and tomorrow. A copy is always being passed around my marketing team and that’s validation in itself.”
Jaimes Leggett, CEO M&C Saatchi
“The world of publishing has changed. We all get that. Some might argue that snackable content is king, that long form is dead. I’d argue the opposite. There is no substitute for a quality print that takes the time to investigate and report on the big issues. AdNews is integral to the industry and I applaud them for investing in it. As a monthly it will continue to offer what the digital players seldom do – an intelligent, useful resource to help marketers and agencies tackle the challenges they face every day. I rate it."
Simon Ryan, CEO, Dentsu Aegis Network
“AdNews has been at the cutting edge of media and marketing reporting for an incredible 88 years, making my 22 years in the industry seem short in comparison! I have often looked to AdNews for the latest news and views in our ever-evolving industry. AdNews consistently provides breaking news and in-depth insight that is relevant, thoughtful and well-researched. I’m glad to see AdNews announce a move to monthly to provide more in-depth coverage on the issues that matter to Australia’s media and marketing industry. We also value our relationship with AdNews ‘off the page’ as they continue to drive the agenda with their industry events and Agency of the Year Awards.”