Jade Psihogios

Latest News by Jade Psihogios

Cannes Lions: Australia claws its way back but how to stay on top? 11 months ago

Cannes Lions: Australia claws its way back but how to stay on top?

“Greatness means doing your market research on where the watermark really is."

Labubus: How to market scarcity to Gen Z consumers 11 months ago

Labubus: How to market scarcity to Gen Z consumers

Labubu or Lafufu?

Cannes Lions reforms entry rules following AI controversy 11 months ago

Cannes Lions reforms entry rules following AI controversy

A new hybrid verification system.

Cannes 2025: Should we reassign ’Ghost Lions’ to new winners? 11 months ago

Cannes 2025: Should we reassign ’Ghost Lions’ to new winners?

According to Matthieu Lamoureux.

'We’ve got total autonomy:' Emotive’s plan as a fully independent business last year

'We’ve got total autonomy:' Emotive’s plan as a fully independent business

“We know we're a good agency, but the ambition is to be a great one."

How DDB turned Goulburn into a Volkswagen town for EV campaign last year

How DDB turned Goulburn into a Volkswagen town for EV campaign

"The locals at the school thought they were getting a new pizza shop."

Two Cannes Grand Prix for destigmatising herpes started with an 'impossible brief' last year

Two Cannes Grand Prix for destigmatising herpes started with an 'impossible brief'

Motion Sickness on NZ patriotism, humour and finding stars.

Adland bail out: What this media executive learned in jail time last year

Adland bail out: What this media executive learned in jail time

"I felt the weight of having no voice, no control and no connection to the people around me."

How Bear Meets Eagle on Fire celebrated the Cannes wins last year

How Bear Meets Eagle on Fire celebrated the Cannes wins

Rosé then back on set.

Cannes Grand Prix Winner: Why did Telstra do so well at Cannes? last year

Cannes Grand Prix Winner: Why did Telstra do so well at Cannes?

Entertaining characters to carry a story with genuine warmth and a bit of cheek.  

Optus: Behind the scenes of this year's most talked about pitch last year

Optus: Behind the scenes of this year's most talked about pitch

Six months of work.

'A cultural fear of aging:' De-stigmatising aged care in marketing last year

'A cultural fear of aging:' De-stigmatising aged care in marketing

Through campaigns by 303 Mullenlowe, Awaken and HammondCare.

Cannes Lions: Can Australia claw its way back in the rankings this year? last year

Cannes Lions: Can Australia claw its way back in the rankings this year?

With industry professionals at DDB Group Sydney, Lution HQ, HERO, Advertising Council Australia and...

Creative heads say Australian brands needs to be bolder to compete globally last year

Creative heads say Australian brands needs to be bolder to compete globally

With Kantar's Ryan France and Irene Joshy.

McCain creative pitch on hold last year

McCain creative pitch on hold

“We’re looking at our priorities for FY26."